Matching Items (10)
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For the past decade, mobile health applications are seeing greater acceptance due to their potential to remotely monitor and increase patient engagement, particularly for chronic disease. Sickle Cell Disease is an inherited chronic disorder of red blood cells requiring careful pain management. A significant number of mHealth applications have been

For the past decade, mobile health applications are seeing greater acceptance due to their potential to remotely monitor and increase patient engagement, particularly for chronic disease. Sickle Cell Disease is an inherited chronic disorder of red blood cells requiring careful pain management. A significant number of mHealth applications have been developed in the market to help clinicians collect and monitor information of SCD patients. Surveys are the most common way to self-report patient conditions. These are non-engaging and suffer from poor compliance. The quality of data gathered from survey instruments while using technology can be questioned as patients may be motivated to complete a task but not motivated to do it well. A compromise in quality and quantity of the collected patient data hinders the clinicians' effort to be able to monitor patient's health on a regular basis and derive effective treatment measures. This research study has two goals. The first is to monitor user compliance and data quality in mHealth apps with long and repetitive surveys delivered. The second is to identify possible motivational interventions to help improve compliance and data quality. As a form of intervention, will introduce intrinsic and extrinsic motivational factors within the application and test it on a small target population. I will validate the impact of these motivational factors by performing a comparative analysis on the test results to determine improvements in user performance. This study is relevant, as it will help analyze user behavior in long and repetitive self-reporting tasks and derive measures to improve user performance. The results will assist software engineers working with doctors in designing and developing improved self-reporting mHealth applications for collecting better quality data and enhance user compliance.
ContributorsRallabhandi, Pooja (Author) / Gary, Kevin A (Thesis advisor) / Gaffar, Ashraf (Committee member) / Bansal, Srividya (Committee member) / Amresh, Ashish (Committee member) / Arizona State University (Publisher)
Created2017
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The effect that pornography has on demand for sex trafficking has yet to be thoroughy investigated. A confidential survey was constructed and opened exclusively to heterosexual English-speaking men who are currently living in the U.S. and between teh ages of 18 and 25. Results showed that men who have purchased

The effect that pornography has on demand for sex trafficking has yet to be thoroughy investigated. A confidential survey was constructed and opened exclusively to heterosexual English-speaking men who are currently living in the U.S. and between teh ages of 18 and 25. Results showed that men who have purchased sex are more likely to watch porn more often and for longer durations than men who do not report ever purchasing sex. Results also support that men who have purchased sex consume different kinds of porn than men who report never having purchased sex. Finally, results also suggest that men who have purchased sex are more likely to simultaneously report feelings of guilt and satisfaction after viewing pornography. As a whole, these results demonstrate a difference in porn consumption by men who have a history of purchasing sex.

ContributorsQuintana, Karina (Author) / Calvin, Samantha (Thesis director) / Way, Sarah (Committee member) / School of Life Sciences (Contributor) / School of Social Transformation (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description

The purpose of this project was to evaluate the State Bar of New Mexico's (SBNM) new podcast series, SBNM is Hear. The podcast was initially developed as a member outreach tool and a new platform for professional development and survey questions were developed to gauge the podcast’s effectiveness in these

The purpose of this project was to evaluate the State Bar of New Mexico's (SBNM) new podcast series, SBNM is Hear. The podcast was initially developed as a member outreach tool and a new platform for professional development and survey questions were developed to gauge the podcast’s effectiveness in these two areas. An electronic survey was deployed to active members of the SBNM through email. Respondents were asked questions regarding their demographics, whether they had listened to the series, and what content they would like to hear in the future. The survey resulted in 103 responses, of which 60% indicated that they had not listened to the podcast. The results showed that listenership was evenly divided between generations and that more females listened to at least one episode. The open-ended responses indicated that the two cohorts of respondents (listeners and non- listeners) viewed the podcast a potential connection to the New Mexico judiciary. Future recommendations include conducting an annual survey to continue to understand the effectiveness of the podcast and solicit feedback for continued growth and improvement

ContributorsPettit, Morgan (Author) / Lauer, Claire (Degree committee member) / Mara, Andrew (Degree committee member) / Carradini, Stephen (Degree committee member)
Created2020-12-10
Description

This creative project is a trade blog dedicated to Gen Z. Its purpose is to inform communication professionals about best practices when reaching out to this evolving demographic. The articles for this blog were informed by executive interviews with communications professionals who are members of Gen Z themselves or have

This creative project is a trade blog dedicated to Gen Z. Its purpose is to inform communication professionals about best practices when reaching out to this evolving demographic. The articles for this blog were informed by executive interviews with communications professionals who are members of Gen Z themselves or have already had success with this demographic.

ContributorsOrtega, Marisol (Author) / Zufelt, Abby (Thesis director) / Bovio, Sonia (Committee member) / Barrett, The Honors College (Contributor) / Department of English (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2023-05
Description

Through research into Generation Z (Gen Z) as a consumer group, influencer marketing tactics and current usage, and the alcohol industry as a whole, I have worked to identify how alcohol brands can use influencer marketing to capitalize on Gen Z profits as Gen Z increasingly ages over 21 years

Through research into Generation Z (Gen Z) as a consumer group, influencer marketing tactics and current usage, and the alcohol industry as a whole, I have worked to identify how alcohol brands can use influencer marketing to capitalize on Gen Z profits as Gen Z increasingly ages over 21 years old. Gen Z is a very connected generation of digital natives that value deals, honesty, sustainability, and activism from brands. Influencer marketing is a form of digital word of mouth marketing in which brands partner with or hire established influencers and work with them to expose their brand name and products to the influencer’s audience directly in hopes to reach the brand’s target audience. Influencer marketing is effective for Gen Z consumers because advertisements are easily scrolled past on most social networking sites, and influencer marketing is viewed as more honest and less intrusive to consumers. The alcohol industry should take advantage of the benefits of using influencer marketing to appeal to Gen Z consumers now and in the future as an increasing percentage of this generation is of legal drinking age. There are many rules and regulations set out by government organizations, other voluntary organizations and nonprofits, and social media websites that limit advertising of alcoholic products. Alcohol advertising is also regulated by individual social media policies as well. Brands should remain cognizant of these limitations, but work with influencers to build a Gen Z consumer base now as Gen Z members are growing up. Based on Gen Z values, there are a few recommendations to consider. Alcohol brands should stay away from unnecessary additives and colorings, be respectful of the cultural roots of the type(s) of alcohol they sell, use affiliate marketing programs and promotional codes with influencers, interact with other beverage brands on social media, and send product to influencers for honest reviews to appeal to Gen Z consumers.

ContributorsRodriguez, Gatienne (Author) / Bronowitz, Jason (Thesis director) / Reid, Lauren (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2023-05
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The members of Generation Z are often referred to as "digital natives," having been born between 1995–2012, into a time of significant technological advancements. Members of Generation Z were between the ages of 7–24 years old in 2019. The world Generation Z knows has been impacted by the current technological

The members of Generation Z are often referred to as "digital natives," having been born between 1995–2012, into a time of significant technological advancements. Members of Generation Z were between the ages of 7–24 years old in 2019. The world Generation Z knows has been impacted by the current technological environment including the use of personal smartphones and smart devices, the rise in social media use, and the preference of texting and instant messaging over voice/phone communications. The oldest members of Generation Z are just starting to enter the workforce. While there are studies on Generation Z's personal communication preferences and habits, there is very little research how these preferences and habits will impact business communication. This study examines specifically the older members of Generation Z, between ages 18–24 years old, who are currently in the workforce. The study gives insight into how Generation Z's personal communication habits are impacting their expectations of business communication..

The study includes results of a survey of 207 participants and in-depth interviews with six Generation Z members. The survey included both quantitative multiple choice and qualitative open-ended questions on the respondents’ personal and workplace communication habits and expectations. The in-depth interviews expanded on the findings of the survey and added additional context to many of the survey's findings.

Through researching the habits and expectations of members of Generation Z who are currently in the workplace, the study uncovered many unexpected attitudes and behaviors among working Generation Z respondents. These insights include: the

respondents’ awareness of the negatives of technology usage, differences in personal preferences and professional behaviors, the self-regulation of technology usage, and the concern for boundaries between personal and work life.
ContributorsJanssen, Dawn (Author) / Carradini, Stephen (Thesis advisor) / Harris, La Verne Abe (Committee member) / Maid, Barry (Committee member) / Arizona State University (Publisher)
Created2020
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Various activities move online in the era of the digital economy. Platform design and policy can heavily affect online user activities and result in many expected and unexpected consequences. In this dissertation, I conduct empirical studies on three types of online platforms to investigate the influence of their platform policy

Various activities move online in the era of the digital economy. Platform design and policy can heavily affect online user activities and result in many expected and unexpected consequences. In this dissertation, I conduct empirical studies on three types of online platforms to investigate the influence of their platform policy on their user engagement and associated outcomes. Specifically, in Study 1, I focus on goal-directed platforms and study how the introduction of the mobile channel affects users’ goal pursuit engagement and persistence. In Study 2, I focus on social media and online communities. I study the introduction of machine-powered platform regulation and its impacts on volunteer moderators’ engagement. In Study 3, I focus on online political discourse forums and examine the role of identity declaration in user participation and polarization in the subsequent political discourse. Overall, my results highlight how various platform policies shape user behavior. Implications on multi-channel adoption, human-machine collaborative platform governance, and online political polarization research are discussed.
ContributorsHe, Qinglai (Author) / Santanam, Raghu (Thesis advisor) / Hong, Yili (Thesis advisor) / Burtch, Gordon (Committee member) / Arizona State University (Publisher)
Created2021
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The goal of this research study is to examine the nature and effects of social media marketing and the role it has played towards driving Gen Z into the luxury fashion industry. In addition, qualitative exploration focused on uncovering the reason behind why this market chooses to purchase luxury products

The goal of this research study is to examine the nature and effects of social media marketing and the role it has played towards driving Gen Z into the luxury fashion industry. In addition, qualitative exploration focused on uncovering the reason behind why this market chooses to purchase luxury products and investigated the relationship between social media influencers, luxury brands, and their consumers. Through 12 qualitative research interviews, five key insights were suggested from the results of the study: people buy luxury to fit in or stand out in social groups, social media marketing portrays a false reality, social media has contributed to the rise of Gen Z consumers in luxury fashion, social media has normalized owning luxury products, and social media has caused lowered self esteem and social pressure amongst Gen Z. These insights can be explained through a triangular framework, making up a marketing ecosystem involving the brand, the social media influencer, and the consumer. These three roles work together to buy and sell goods from one another. If one of the players fails to do their role, the relationships fall apart. Given phones and apps are highly personal items often only used by one individual, understanding and comparing the ads and images one user is exposed to versus another can be very tricky. Recently, the Federal Trade Commission has increased regulations over native advertisements when viewers became unable to decipher ad from reality. Gen Z’s may inadvertently compare themselves to influencers, ultimately causing lowered self esteem when they cannot possess or achieve the lifestyle of these individuals. These insights are important to help understand how to negate the negative effects of social media marketing and propel companies to be more transparent in their marketing initiatives to reduce social pressure and poor mental health amongst Gen Z. Luxury brands could utilize more explicit differentiators on paid advertisements compared to editorial material to make audiences more knowledgeable of the type of content they are viewing. In addition, society should change the way people perceive online content and have more open discussions surrounding the ethics of native advertising and decipection social media posts may cause. The way young users interact and process social media posts is very complex. Investigating this topic is important to prevent the possible underlying repercussions of social media and help marketers best cater toward this market in an open, ethical fashion. This study concludes with managerial applications and directions for further research. Businesses should prepare to face increasing guidelines regarding native advertising. These guidelines may include requirements to have explicit markings on branded content and binding contracts with social media influencers. To work around these restrictions, the future of luxury fashion indicates that direct to consumer strategies are on the rise. Video livestream retail and social commerce are already taking the Chinese market by storm and it's only a matter of time before American brands will be forced to adapt to keep up with changing trends in the marketplace. DTC brands benefit from having a direct channel to the consumer without interpretation or the need for intermediaries. Given this research primarily focuses on the links between the brand to influencer and influencer to consumer, future exploration could focus on the channel between the brand and consumer through direct selling. Going forward, brands may prefer to interact with their customers directly, without the use of an influencer, to help establish a close relationship with their audience through a seamless customer journey.
ContributorsElton, Eila (Author) / Ostrom, Amy (Thesis director) / Gray, Nancy (Committee member) / Bush, Leslie (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / The Design School (Contributor)
Created2022-05
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Gen Z is very active on social media where there is a large amount of misinformation on human trafficking. This bears the question, does correct knowledge of human trafficking have a correlation with how Gen Z votes? This study looks into the correlation between Generation Z’s (Gen Z) voting patterns

Gen Z is very active on social media where there is a large amount of misinformation on human trafficking. This bears the question, does correct knowledge of human trafficking have a correlation with how Gen Z votes? This study looks into the correlation between Generation Z’s (Gen Z) voting patterns and their knowledge of human trafficking. The underlying thought is how media and social media play a role in what information Gen Z is taking to the voting booths. The results will show if both Republicans and Democrats or just one are affected by inadequate knowledge of human trafficking and if therefore, they are voting a specific way. A result emerged by surveying 30 people across the United States with ages ranging from 18-24, on where trafficking happens and to whom it happens to, alongside asking the participants different political questions to determine their voting patterns. The survey questions were written and analyzed quantitatively to use the data numerically as the results.

ContributorsMac Donald, Bridget (Author) / DeCarolis, Claudine (Thesis director) / Barnhart, Patricia (Committee member) / Barrett, The Honors College (Contributor) / School of Social and Behavioral Sciences (Contributor) / School of Criminology and Criminal Justice (Contributor)
Created2022-05
Description

The Starbucks Workers United Movement emerged in late 2021 and quickly spread to 290 stores in at least 40 states. SBWU cuts against the decades-long trend of decline in the US labor movement, and many hope that it signals its revitalization. I conducted interviews in Arizona's first SBWU location to

The Starbucks Workers United Movement emerged in late 2021 and quickly spread to 290 stores in at least 40 states. SBWU cuts against the decades-long trend of decline in the US labor movement, and many hope that it signals its revitalization. I conducted interviews in Arizona's first SBWU location to investigate why workers organized, why they chose to act now, and what obstacles lie ahead of the movement. I found that the movement is driven primarily by young workers (Gen Y and Z) motivated by factors other than pay like toxic management, scheduling concerns, and dignity at work. Findings indicate that the conditions which brought about SBWU will increase in a future of climate change and economic instability.

ContributorsSundin, Isaac (Author) / Fong, Benjamin (Thesis director) / Voorhees, Matthew (Committee member) / Barrett, The Honors College (Contributor) / School of Social Transformation (Contributor) / School of Life Sciences (Contributor)
Created2023-05