Matching Items (4)
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- All Subjects: Brazil
- All Subjects: Instruction
- Creators: Matsuda, Aya
Description
This study investigates how university instructors from various disciplines at a large, comprehensive university in the United States evaluate different varieties of English from countries considered "outer circle" (OC) countries, formerly colonized countries where English has been transplanted and is now used unofficially and officially to varying degrees. The study was designed to address two gaps in the research: (1) how instructors in increasingly internationalized U.S. universities evaluate different written varieties of English, since many international students may be writing in an L1 other than American English, and (2) how instructors' first language and/or disciplinary backgrounds appear to affect their evaluations. Through a comparison of rankings and qualitative analysis of interview data, the study examines whether the participating instructors value the same features and characteristics in writing, such as text and organization features, found in American English and varieties of OC written English. In addition, it examines whether one's first or native language or one's disciplinary training affects the perception and evaluation of these particular varieties of English. This study showed that what is currently valued and expected by instructors from various disciplines in U.S. universities is what may be identified as an "American" style of writing; participants expected an organization providing a clear purpose up front, including paragraphs of a certain length, and containing sentences perceived as more direct and succinct. In addition, given the overall agreement on the element of good writing demonstrated in how composition and content area professors ranked the writing samples, my study suggests that what is being taught in composition is preparing student for the writing expected in content area classes. Last, my findings add to World Englishes (WE) research by adding a writing component to WE attitudinal research studies, which have previously focused on oral production. Almost equal numbers of Native and Non-Native English Speakers (NESs and NNESs) participated, and the NNESs appeared more tolerant of different varieties, unlike the preference for inner circle norms noted in previous studies. This study, therefore, has implications for writing research and instruction at U.S. colleges and universities, as well as informing the field of World Englishes.
ContributorsCollier, Lizabeth C (Author) / Matsuda, Aya (Thesis advisor) / Wiley, Terrence (Committee member) / Mccarty, Teresa (Committee member) / Friedrich, Patricia (Committee member) / Arizona State University (Publisher)
Created2014
Description
This study investigates the uses of English in advertising in Brazil and the attitudes of Brazilians towards the use of different difficulty levels of English in advertising. Using a two part, mixed-methods approach, drawing from quantitative and qualitative methods, I utilized a corpus study to examine English uses in Brazilian magazines and a survey to investigate the difficulty of English slogans as a determinant for people's attitudes towards English in advertising. For the first part, three major Brazilian news magazines, Veja, Época, and ISTOÉ were used. From three issues of each magazine, results showed that 57% of the advertisements in all nine magazines contained English in different parts of the advertisements, with most occurrences in the product name, followed by the body copy, headline, subheadline, and slogan. English was used to advertise a number of different product types, but was especially used for advertising cars, electronics, events, and banks. It was also found that the majority of English was used for its symbolic representations of modernity, prestige, globalization, and reliability. Using a survey for the second part of the study, I investigated how Brazilian participants judged four advertisements that featured English slogans that were comparable to slogans judged to be easy or difficult to understand in a similar study conducted by Hornikx, van Meurs, and de Boer (2010). Participants were offered attitudinal choices to mark off on a 4-point Likert scale, where they indicated their attitudes towards the English slogans provided. They were also asked to determine if they understood the slogans and to translate them to indicate their actual understanding of the slogans. Participants showed more positive attitudes towards the uses of English than negative attitudes. The survey provided evidence that with the very low numbers of correctly translated slogans, many participants believed they understood the slogans, which could prove to be more of an indicator of positive attitudes than their actual understanding of the slogans. This project provides an example from one Expanding Circle context touched by the far-reaching influences of World Englishes.
ContributorsMontes, Amanda Lira Gordenstein (Author) / Friedrich, Patricia M (Thesis advisor) / Matsuda, Aya (Committee member) / Lafford, Barbara (Committee member) / Anokye, Akua Duku (Committee member) / Arizona State University (Publisher)
Created2014
Description
The present study investigates some of the different ways in which English has been conceptualized in Brazil since the beginning of intensified globalization in the 1990s, and proposes how such conceptualizations relate to sociocultural, political and historical phenomena in the country. To this end, central texts (governmental documents, musical lyrics, cultural messages, educational policies, and language school commercials) of three domains of language regulation and use (political discourse, pop culture, and English language teaching) were examined through discourse analytical tools, text mapping, and content analyses. The investigation of each domain was supplemented by analyses of additional data (media texts, artistic work, and teacher interviews) that either confirmed or problematized results. Findings showed that the symbolic meanings of English in Brazil are caught in a heteroglossic web of discourses, which reflect diverse understandings of global processes, of the spread of English, and of Brazil itself. Tensions between authoritative and internally persuasive discourses, and between centripetal and centrifugal forces are revealed not only across different texts and realms - as reported in studies of English in other contexts - but also within domains, and within the discourses of the same people and institutions. It is argued that legislative authority, the role of the state, and the contradictions between discourses of mobility and empowerment and unsuccessful educational practices play a central role in the way English is understood and experienced in Brazil, confirming previous claims of an identity crisis, and revealing other crises of power, democracy, politics, and education. The study adds to the literature on English conceptualizations by bringing an understanding of the case of Brazil, which has not been as extensively investigated as other contexts. Moreover, the individual analyses presented bring new perspectives on the political discourses that have attempted to regulate loanword use in Brazil, and on the nature of language teaching in the country, besides emphasizing the role of pop culture in the understanding of English in that context. Further implications include the discussion of how the study of the spread of English may connect with different understandings of globalization, and the presentation of how the results contribute to language education.
ContributorsFigueiredo, Eduardo Henrique Diniz de (Author) / Friedrich, Patricia (Committee member) / Matsuda, Aya (Committee member) / Gee, James (Committee member) / Arizona State University (Publisher)
Created2012
Description
This study was designed to test a new method of instruction for Japanese language students' re-acquisition of the Japanese relative clause structure. 10 Japanese language students who had already been exposed to the Japanese relative clause in their previous semester were asked to take a pretest that assessed their (a) knowledge of basic grammar concepts such as a "subject" and "predicate," (b) their ability to apply those basic grammar concepts to the Japanese language, and (c) their grasp of the rules applying to the formation of the Japanese relative clause. Students were then placed into a control group containing 6 students and an experimental group containing four students. The experimental group received additional lessons consisting of explicit instruction of basic grammar in both Japanese and English, as well as basic noun relativization rules in each language. The study found that the explicit instruction helped student comprehension of the relative clause structure, although some difficulties remain in identifying the relative clause and in constructing it on their own.
ContributorsHinojosa, Katie Crystine (Author) / Tomoko, Shimomura (Thesis director) / Ghanem, Carla (Committee member) / Chambers, Anthony (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor)
Created2013-05