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This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB. First, a qualitative assessment of

This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB. First, a qualitative assessment of the Theory of Planned Behavior (TPB), Norm Activation Theory (NAT), and Value-Belief-Norm Theory (VBN) is conducted to evaluate a) how well the phenomenon and concepts in each theory match the characteristics of pro-environmental behavior and b) how well the assumptions made in each theory match common assumptions made in purchasing theory. Second, a quantitative assessment of these three theories is conducted in which r2 values and methodological parameters (e.g., sample size) are collected from a sample of 21 empirical studies on GPB to evaluate the accuracy and generalize-ability of empirical evidence. In the qualitative assessment, the results show each theory has its advantages and disadvantages. The results also provide a theoretically-grounded roadmap for modifying each theory to be more suitable for GPB research. In the quantitative assessment, the TPB outperforms the other two theories in every aspect taken into consideration. It proves to 1) create the most accurate models 2) be supported by the most generalize-able empirical evidence and 3) be the most attractive theory to empiricists. Although the TPB establishes itself as the best foundational theory for an empiricist to start from, it's clear that a more comprehensive model is needed to achieve consistent results and improve our understanding of GPB. NAT and the Theory of Interpersonal Behavior (TIB) offer pathways to extend the TPB. The TIB seems particularly apt for this endeavor, while VBN does not appear to have much to offer. Overall, the TPB has already proven to hold a relatively high predictive value. But with the state of ecosystem services continuing to decline on a global scale, it's important for models of GPB to become more accurate and reliable. Better models have the capacity to help marketing professionals, product developers, and policy makers develop strategies for encouraging consumers to buy green products.
ContributorsRedd, Thomas Christopher (Author) / Dooley, Kevin (Thesis advisor) / Basile, George (Committee member) / Darnall, Nicole (Committee member) / Arizona State University (Publisher)
Created2012
Description
Growing concerns over climate change and the lack of a federal climate policy have prompted many sub-national organizations to undertake greenhouse gas (GHG) mitigation actions on their own. However, the interventions associated with these efforts are typically selected in a top-down and ad hoc manner, and have not created the

Growing concerns over climate change and the lack of a federal climate policy have prompted many sub-national organizations to undertake greenhouse gas (GHG) mitigation actions on their own. However, the interventions associated with these efforts are typically selected in a top-down and ad hoc manner, and have not created the desired GHG emissions reductions. Accordingly, new approaches are needed to identify, select, develop, and coordinate effective climate change mitigation interventions in local and regional contexts. This thesis develops a process to create a governance system for negotiating local and regional climate interventions. The process consists of four phases: 1) mapping the overall transition, 2) reconstructing the current intervention selection system, 3) assessing the system against principles identified in the literature, and 4) creating an improved system based on the assessment. This process gives users a detailed understanding of how the overall transition has progressed, how and why interventions are currently selected, what changes are needed to improve the selection system, and how to re-structure the system to create more desirable outcomes. The process results in an improved system that relies on participation, coordination, and accountability to proactively select evidence-based interventions that incorporate the interests of stakeholders and achieve system-level goals. The process was applied to climate change mitigation efforts underway in Sonoma County, California to explore the implications of real-world application, and demonstrate its utility for current climate change mitigation efforts. Note that results and analysis from interviews with Sonoma County climate actors are included as a supplementary file.
ContributorsCulotta, Daniel Scott (Author) / Wiek, Arnim (Thesis advisor) / Basile, George (Committee member) / Shrestha, Milan (Committee member) / Arizona State University (Publisher)
Created2012
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Description
The purpose of this quantitative study is to test the validity of a behavioral theory, value-belief-norm theory (Stern, 2000), in the context of environmental hotel management. The lack of theoretical consideration in previous studies on environmental attitudes of hotel/resort managers warrants an investigation of a theory with the potential to

The purpose of this quantitative study is to test the validity of a behavioral theory, value-belief-norm theory (Stern, 2000), in the context of environmental hotel management. The lack of theoretical consideration in previous studies on environmental attitudes of hotel/resort managers warrants an investigation of a theory with the potential to better explain behaviors that support the goals of environment management systems. The goal of this research was to document the values, beliefs, personal norms, and environmental management support behaviors of managers in a hospitality setting. Data were collected from a sample of hotel and resort managers in the Phoenix metropolitan area by using a survey of well-documented items from previous research on the theory. Results suggest the value-belief-norm theory is successful in explaining environmental management support behaviors. Implications for practitioners as well as researchers are discussed.
ContributorsRubin, Simon (Simon David) (Author) / White, Dave D (Thesis advisor) / Lee, Woojin (Committee member) / Basile, George (Committee member) / Arizona State University (Publisher)
Created2011