Matching Items (5)
Filtering by

Clear all filters

151605-Thumbnail Image.png
Description
In most social networking websites, users are allowed to perform interactive activities. One of the fundamental features that these sites provide is to connecting with users of their kind. On one hand, this activity makes online connections visible and tangible; on the other hand, it enables the exploration of our

In most social networking websites, users are allowed to perform interactive activities. One of the fundamental features that these sites provide is to connecting with users of their kind. On one hand, this activity makes online connections visible and tangible; on the other hand, it enables the exploration of our connections and the expansion of our social networks easier. The aggregation of people who share common interests forms social groups, which are fundamental parts of our social lives. Social behavioral analysis at a group level is an active research area and attracts many interests from the industry. Challenges of my work mainly arise from the scale and complexity of user generated behavioral data. The multiple types of interactions, highly dynamic nature of social networking and the volatile user behavior suggest that these data are complex and big in general. Effective and efficient approaches are required to analyze and interpret such data. My work provide effective channels to help connect the like-minded and, furthermore, understand user behavior at a group level. The contributions of this dissertation are in threefold: (1) proposing novel representation of collective tagging knowledge via tag networks; (2) proposing the new information spreader identification problem in egocentric soical networks; (3) defining group profiling as a systematic approach to understanding social groups. In sum, the research proposes novel concepts and approaches for connecting the like-minded, enables the understanding of user groups, and exposes interesting research opportunities.
ContributorsWang, Xufei (Author) / Liu, Huan (Thesis advisor) / Kambhampati, Subbarao (Committee member) / Sundaram, Hari (Committee member) / Ye, Jieping (Committee member) / Arizona State University (Publisher)
Created2013
152541-Thumbnail Image.png
Description
Contemporary online social platforms present individuals with social signals in the form of news feed on their peers' activities. On networks such as Facebook, Quora, network operator decides how that information is shown to an individual. Then the user, with her own interests and resource constraints selectively acts on a

Contemporary online social platforms present individuals with social signals in the form of news feed on their peers' activities. On networks such as Facebook, Quora, network operator decides how that information is shown to an individual. Then the user, with her own interests and resource constraints selectively acts on a subset of items presented to her. The network operator again, shows that activity to a selection of peers, and thus creating a behavioral loop. That mechanism of interaction and information flow raises some very interesting questions such as: can network operator design social signals to promote a particular activity like sustainability, public health care awareness, or to promote a specific product? The focus of my thesis is to answer that question. In this thesis, I develop a framework to personalize social signals for users to guide their activities on an online platform. As the result, we gradually nudge the activity distribution on the platform from the initial distribution p to the target distribution q. My work is particularly applicable to guiding collaborations, guiding collective actions, and online advertising. In particular, I first propose a probabilistic model on how users behave and how information flows on the platform. The main part of this thesis after that discusses the Influence Individuals through Social Signals (IISS) framework. IISS consists of four main components: (1) Learner: it learns users' interests and characteristics from their historical activities using Bayesian model, (2) Calculator: it uses gradient descent method to compute the intermediate activity distributions, (3) Selector: it selects users who can be influenced to adopt or drop specific activities, (4) Designer: it personalizes social signals for each user. I evaluate the performance of IISS framework by simulation on several network topologies such as preferential attachment, small world, and random. I show that the framework gradually nudges users' activities to approach the target distribution. I use both simulation and mathematical method to analyse convergence properties such as how fast and how close we can approach the target distribution. When the number of activities is 3, I show that for about 45% of target distributions, we can achieve KL-divergence as low as 0.05. But for some other distributions KL-divergence can be as large as 0.5.
ContributorsLe, Tien D (Author) / Sundaram, Hari (Thesis advisor) / Davulcu, Hasan (Thesis advisor) / Liu, Huan (Committee member) / Arizona State University (Publisher)
Created2014
153259-Thumbnail Image.png
Description
With the rise of social media, hundreds of millions of people spend countless hours all over the globe on social media to connect, interact, share, and create user-generated data. This rich environment provides tremendous opportunities for many different players to easily and effectively reach out to people, interact with them,

With the rise of social media, hundreds of millions of people spend countless hours all over the globe on social media to connect, interact, share, and create user-generated data. This rich environment provides tremendous opportunities for many different players to easily and effectively reach out to people, interact with them, influence them, or get their opinions. There are two pieces of information that attract most attention on social media sites, including user preferences and interactions. Businesses and organizations use this information to better understand and therefore provide customized services to social media users. This data can be used for different purposes such as, targeted advertisement, product recommendation, or even opinion mining. Social media sites use this information to better serve their users.

Despite the importance of personal information, in many cases people do not reveal this information to the public. Predicting the hidden or missing information is a common response to this challenge. In this thesis, we address the problem of predicting user attributes and future or missing links using an egocentric approach. The current research proposes novel concepts and approaches to better understand social media users in twofold including, a) their attributes, preferences, and interests, and b) their future or missing connections and interactions. More specifically, the contributions of this dissertation are (1) proposing a framework to study social media users through their attributes and link information, (2) proposing a scalable algorithm to predict user preferences; and (3) proposing a novel approach to predict attributes and links with limited information. The proposed algorithms use an egocentric approach to improve the state of the art algorithms in two directions. First by improving the prediction accuracy, and second, by increasing the scalability of the algorithms.
ContributorsAbbasi, Mohammad Ali, 1975- (Author) / Liu, Huan (Thesis advisor) / Davulcu, Hasan (Committee member) / Ye, Jieping (Committee member) / Agarwal, Nitin (Committee member) / Arizona State University (Publisher)
Created2014
157810-Thumbnail Image.png
Description
Millions of users leave digital traces of their political engagements on social media platforms every day. Users form networks of interactions, produce textual content, like and share each others' content. This creates an invaluable opportunity to better understand the political engagements of internet users. In this proposal, I present three

Millions of users leave digital traces of their political engagements on social media platforms every day. Users form networks of interactions, produce textual content, like and share each others' content. This creates an invaluable opportunity to better understand the political engagements of internet users. In this proposal, I present three algorithmic solutions to three facets of online political networks; namely, detection of communities, antagonisms and the impact of certain types of accounts on political polarization. First, I develop a multi-view community detection algorithm to find politically pure communities. I find that word usage among other content types (i.e. hashtags, URLs) complement user interactions the best in accurately detecting communities.

Second, I focus on detecting negative linkages between politically motivated social media users. Major social media platforms do not facilitate their users with built-in negative interaction options. However, many political network analysis tasks rely on not only positive but also negative linkages. Here, I present the SocLSFact framework to detect negative linkages among social media users. It utilizes three pieces of information; sentiment cues of textual interactions, positive interactions, and socially balanced triads. I evaluate the contribution of each three aspects in negative link detection performance on multiple tasks.

Third, I propose an experimental setup that quantifies the polarization impact of automated accounts on Twitter retweet networks. I focus on a dataset of tragic Parkland shooting event and its aftermath. I show that when automated accounts are removed from the retweet network the network polarization decrease significantly, while a same number of accounts to the automated accounts are removed randomly the difference is not significant. I also find that prominent predictors of engagement of automatically generated content is not very different than what previous studies point out in general engaging content on social media. Last but not least, I identify accounts which self-disclose their automated nature in their profile by using expressions such as bot, chat-bot, or robot. I find that human engagement to self-disclosing accounts compared to non-disclosing automated accounts is much smaller. This observational finding can motivate further efforts into automated account detection research to prevent their unintended impact.
ContributorsOzer, Mert (Author) / Davulcu, Hasan (Thesis advisor) / Liu, Huan (Committee member) / Sen, Arunabha (Committee member) / Yang, Yezhou (Committee member) / Arizona State University (Publisher)
Created2019
158434-Thumbnail Image.png
Description
Malicious hackers utilize the World Wide Web to share knowledge. Previous work has demonstrated that information mined from online hacking communities can be used as precursors to cyber-attacks. In a threatening scenario, where security alert systems are facing high false positive rates, understanding the people behind cyber incidents can hel

Malicious hackers utilize the World Wide Web to share knowledge. Previous work has demonstrated that information mined from online hacking communities can be used as precursors to cyber-attacks. In a threatening scenario, where security alert systems are facing high false positive rates, understanding the people behind cyber incidents can help reduce the risk of attacks. However, the rapidly evolving nature of those communities leads to limitations still largely unexplored, such as: who are the skilled and influential individuals forming those groups, how they self-organize along the lines of technical expertise, how ideas propagate within them, and which internal patterns can signal imminent cyber offensives? In this dissertation, I have studied four key parts of this complex problem set. Initially, I leverage content, social network, and seniority analysis to mine key-hackers on darkweb forums, identifying skilled and influential individuals who are likely to succeed in their cybercriminal goals. Next, as hackers often use Web platforms to advertise and recruit collaborators, I analyze how social influence contributes to user engagement online. On social media, two time constraints are proposed to extend standard influence measures, which increases their correlation with adoption probability and consequently improves hashtag adoption prediction. On darkweb forums, the prediction of where and when hackers will post a message in the near future is accomplished by analyzing their recurrent interactions with other hackers. After that, I demonstrate how vendors of malware and malicious exploits organically form hidden organizations on darkweb marketplaces, obtaining significant consistency across the vendors’ communities extracted using the similarity of their products in different networks. Finally, I predict imminent cyber-attacks correlating malicious hacking activity on darkweb forums with real-world cyber incidents, evidencing how social indicators are crucial for the performance of the proposed model. This research is a hybrid of social network analysis (SNA), machine learning (ML), evolutionary computation (EC), and temporal logic (TL), presenting expressive contributions to empower cyber defense.
ContributorsSantana Marin, Ericsson (Author) / Shakarian, Paulo (Thesis advisor) / Doupe, Adam (Committee member) / Liu, Huan (Committee member) / Ferrara, Emilio (Committee member) / Arizona State University (Publisher)
Created2020