JUST ONE OF THE GUYS? AN ANALYSIS OF THE PRINT-MEDIA COVERAGE JANET NAPOLITANO RECEIVED IN THE 2002 ARIZONA GUBERNATORIAL ELECTION
This thesis analyzes the print-media coverage of female candidates for public office in Arizona. Former research has found that, historically, female candidates receive less overall coverage, less issue coverage, and more coverage focused on appearance and family in comparison to their male counterparts. Such biased coverage has countless detrimental effects on female candidates in influencing the public's perception of their viability as candidates and their ability to perform in office. To explore how female candidates in Arizona are treated by their local print media, I specifically analyzed how the two largest newspapers in Arizona, The Arizona Republic and Arizona Daily Star, covered Janet Napolitano as a gubernatorial candidate in 2002. In the first chapter, I compared general election coverage of Napolitano to that of her male opponents Matt Salmon, Richard Mahoney, and Barry Hess. In the second chapter, I compared in-depth general election articles about Napolitano to in-depth general election articles about Jan Brewer during her campaign for governor in 2010. From the first chapter, then, I could analyze coverage differences between female and male candidates, and from the second chapter I could examine coverage differences between female candidates with very different lifestyles. In conjunction, these two chapters produced a broad picture of the media climate for female gubernatorial candidates in Arizona.