Matching Items (3)

Filtering by

Clear all filters

136824-Thumbnail Image.png

Trading Spaces: The Use of Social Media as a Strategic Change Agent

Description

The purpose of this study is to assess to what degree employees of the Commercial Service are knowledgeable about social media. It is also a means to learn about the perceptions of social media within the U.S. government and the Commercial Service and examine its innovation culture.

Contributors

Created

Date Created
2014-05

137811-Thumbnail Image.png

Framing the NBA Lockout: Examination of the NBA and News Media Coverage of the 2011 NBA Labor Dispute

Description

Organizations use news releases to promote coverage of its operations and enhance the image and issues pertinent to the organization. In most cases, the primary focus of press releases and news media coverage differs. This thesis analyzes the resonance between

Organizations use news releases to promote coverage of its operations and enhance the image and issues pertinent to the organization. In most cases, the primary focus of press releases and news media coverage differs. This thesis analyzes the resonance between coverage by news organizations and the materials released by the organization. Analysis of coverage by the news media and the NBA illustrates the resonance and connections in coverage by all three organizations. It also shows how information regarding the NBA lockout released by the NBA and news outlets can be differentiated into unique issue arenas. These issue arenas can have influence on each other, while also allowing organizations to provide their own unique perspectives.

Contributors

Created

Date Created
2012-12

137612-Thumbnail Image.png

ETHICAL DIMENSIONS OF SOCIAL MEDIA POLICIES: THE NEW YORK TIMES AND HURRICANE SANDY

Description

This project is a case study of the how The New York Times metro desk and its journalists used Twitter throughout the duration of Hurricane Sandy. Hurricane Sandy affected the East Coast of the United States in late October and

This project is a case study of the how The New York Times metro desk and its journalists used Twitter throughout the duration of Hurricane Sandy. Hurricane Sandy affected the East Coast of the United States in late October and early November 2012. The study specifically focuses on a random sampling of journalists' individual Twitter accounts as listed on the Times website directory and the official New York Times Metro account, which tweets breaking news in the New York City metro area of five New York City boroughs and New Jersey. This study categorizes the tweets according to types of tweet, with regard to whether individual tweets were "retweets" (reposting of another Twitter user's tweet) as well as the tweet's contents by categories relevant to the storm. This case study utilizes a qualitative approach. The categories were determined based on theme as a contextual analysis to synthesize information more broadly to be more inclusive of tweets occurring during the time frame of October 27 to November 3, 2012. The study then analyzes the tweets through the lens of the Society of Professional Journalists' Code of Ethics, a code voluntarily embraced by thousands of journalists as a guideline for ethical behavior in the profession, and the New York Times informal guidelines for its journalists' social media use. The study seeks to explore the ethical implications of Twitter's use during breaking news and how the message is delivered can be framed by as a tweet or retweet rather than shared through traditional journalism methods (via print or a news organization's website.)

Contributors

Agent

Created

Date Created
2013-05