Matching Items (4)
Filtering by
- All Subjects: Diffusion of Innovation
- All Subjects: Journalism and Mass Communication
- Creators: Matera, Fran
- Creators: Neumann, William
- Creators: Phillips, Robin
- Creators: Sinclair, Torunn Kathryn
- Resource Type: Text
DescriptionThe purpose of this study is to assess to what degree employees of the Commercial Service are knowledgeable about social media. It is also a means to learn about the perceptions of social media within the U.S. government and the Commercial Service and examine its innovation culture.
ContributorsSinclair, Torunn Kathryn (Author) / Matera, Fran (Thesis director) / Phillips, Robin (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-05
Description
Organizations use news releases to promote coverage of its operations and enhance the image and issues pertinent to the organization. In most cases, the primary focus of press releases and news media coverage differs. This thesis analyzes the resonance between coverage by news organizations and the materials released by the organization. Analysis of coverage by the news media and the NBA illustrates the resonance and connections in coverage by all three organizations. It also shows how information regarding the NBA lockout released by the NBA and news outlets can be differentiated into unique issue arenas. These issue arenas can have influence on each other, while also allowing organizations to provide their own unique perspectives.
ContributorsEckert, Marshall (Author) / Gilpin, Dawn (Thesis director) / Matera, Fran (Committee member) / Barrett, The Honors College (Contributor) / College of Liberal Arts and Sciences (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2012-12
Description
This project is a case study of the how The New York Times metro desk and its journalists used Twitter throughout the duration of Hurricane Sandy. Hurricane Sandy affected the East Coast of the United States in late October and early November 2012. The study specifically focuses on a random sampling of journalists' individual Twitter accounts as listed on the Times website directory and the official New York Times Metro account, which tweets breaking news in the New York City metro area of five New York City boroughs and New Jersey. This study categorizes the tweets according to types of tweet, with regard to whether individual tweets were "retweets" (reposting of another Twitter user's tweet) as well as the tweet's contents by categories relevant to the storm. This case study utilizes a qualitative approach. The categories were determined based on theme as a contextual analysis to synthesize information more broadly to be more inclusive of tweets occurring during the time frame of October 27 to November 3, 2012. The study then analyzes the tweets through the lens of the Society of Professional Journalists' Code of Ethics, a code voluntarily embraced by thousands of journalists as a guideline for ethical behavior in the profession, and the New York Times informal guidelines for its journalists' social media use. The study seeks to explore the ethical implications of Twitter's use during breaking news and how the message is delivered can be framed by as a tweet or retweet rather than shared through traditional journalism methods (via print or a news organization's website.)
ContributorsSteffan, Sara (Author) / Matera, Fran (Thesis director) / Thornton, Leslie (Committee member) / Gilpin, Dawn (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2013-05
Description
The purpose of this study was to evaluate the role a peer-driven technology acceptance model (PDTAM) in the form of a Community of Practice (CoP) played in assisting users in the acceptance of Trellis technologies at the University of Arizona. Constituent Relationship Management (CRM) technologies are becoming more common in higher education, helping to track interactions, streamline processes, and support customized experiences for students. Unfortunately, not all users are receptive to new technologies, and subsequent adoption can be slow. While the study of technology adoption literature provides insight into what motivates individuals to accept or reject new technologies, used herein was the most prevalent technology adoption theory – the Technology Acceptance Model (TAM; Davis, 1986). I used TAM to explore technology acceptance more spec user’s Perceived Ease of Use (PEU) and Perceived Usefulness (PU). In this MMAR study, I used TAM (Davis, 1986) as well as Everett Roger’s (1983) Diffusion Innovation Theory (DOI) to evaluate the impact of the CoP mentioned above on user adoption. Additionally, I added Perceived Value (PV) as a third construct to the TAM. Using pre-and post-intervention surveys, observation, and interviews, to both collect and analyze data on the impacts of my CoP intervention, I determined that the CoPs did assist in more thoroughly diffusing knowledge share, which reportedly led to improved PEU, PU, and PV in the treatment group. Specifically, the peer-to-peer mentoring that occurred in the CoPs helped users feel empowered to use the capabilities. Additionally, while the CoPs reportedly improved PEU, PU, and PV, the peer-to-peer model and the Trellis technologies still have not matured enough to realize their total value to campus.
ContributorsHodge, Nikolas (Author) / Beardsley, Audrey (Thesis advisor) / Neumann, William (Committee member) / Wolf, Leigh (Committee member) / Arizona State University (Publisher)
Created2022