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Reciprocity is considered one of the most potent weapons of social influence. Yet, little is known about when reciprocity appeals are more or less effective. A functional evolutionary approach suggests that reciprocity helps people survive in resource-scarce environments: When resources are limited, a person may not be able to obtain

Reciprocity is considered one of the most potent weapons of social influence. Yet, little is known about when reciprocity appeals are more or less effective. A functional evolutionary approach suggests that reciprocity helps people survive in resource-scarce environments: When resources are limited, a person may not be able to obtain enough resources on their own, and reciprocal relationships can increase the odds of survival. If true, people concerned about resource scarcity may increasingly engage in reciprocal relationships and feel more compelled to reciprocate the favors done for them by others. In a series of experiments, I test this hypothesis and demonstrate that: (1) chronic concerns about resource scarcity (low socioeconomic status) predict increased reciprocity, (2) experimentally activating resource scarcity enhances the effectiveness of reciprocity appeals, (3) this effect is moderated by cues of persuasive intent, and (4) this relationship is mediated by increased gratitude.
ContributorsWhite, Andrew (Author) / Kenrick, Douglas T. (Thesis advisor) / Cialdini, Robert (Committee member) / Morales, Andrea (Committee member) / Neuberg, Steven (Committee member) / Arizona State University (Publisher)
Created2014
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Description
The theory of diffusion of responsibility has for years sparked social and psychological scientists' interest. Interest in why it occurs and in what contexts, have sparked a great deal of investigation over a broad range of assumptions. Various researchers support ideas behind gender differences, racial disparities, internal ideation of bystanders,

The theory of diffusion of responsibility has for years sparked social and psychological scientists' interest. Interest in why it occurs and in what contexts, have sparked a great deal of investigation over a broad range of assumptions. Various researchers support ideas behind gender differences, racial disparities, internal ideation of bystanders, and settings among which helping behavior is more or less likely to occur. Strong correlation between variables has shed light on this phenomenon, offering significant support behind it. The significance of this phenomenon is evident in that life and death could potentially be of consequence; therefore, one would believe that awareness about the theory of diffusion of responsibility is crucial to investigation.
ContributorsYbarra, Stephanie (Author) / Fey, Richard (Thesis director) / Bodman, Denise (Committee member) / Goldblatt, Lois (Committee member) / Barrett, The Honors College (Contributor)
Created2012-05