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The Laws of Attraction: How Companies Can Better Attract and Retain Millennial Workers

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The purpose of this thesis is to examine how companies can most effectively attract and retain millennial workers. Millennials are the future of the corporate world, and their retention in

The purpose of this thesis is to examine how companies can most effectively attract and retain millennial workers. Millennials are the future of the corporate world, and their retention in the workforce is important. Research for this study was gathered through the use of two surveys administered to Arizona State University students and corporate recruiters. The student survey focuses on what students' value in future employers, while also concentrating on challenges and opportunities job seekers presently face. The corporate survey asks questions related to the efforts used to attract and retain future employees, and the challenges and opportunities of the millennial worker. The findings reveal the millennial generation and the employers of today find alignment and disagreement within the topics of job dedication, culture, generational perceptions, and perceptions of the millennial. This study has a number of practical implications for employers seeking to understand how to integrate millennial workers into their corporate environment. Students will also find practical implications from this study, as they can better understand how to successfully get hired and be a part of a corporate environment. Recommendations for change on the students and employers respective behalf are based on survey findings and secondary source research.

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Date Created
  • 2015-12

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The Once and Future Theme Park Ride: Storytelling in Design

Description

This creative project attempts to capture the fervor of bringing an immersive attraction from page to park by providing the different points of view of several fictitious teams—such as engineers,

This creative project attempts to capture the fervor of bringing an immersive attraction from page to park by providing the different points of view of several fictitious teams—such as engineers, marketing experts, and set designers—which are involved in the creation and maintenance of a theoretical theme park ride. The specific theme park ride detailed below, tentatively titled The Once and Future Dark Ride, stands as an allegory for the majority of “dark rides” in the theme park world. Different points of view are detailed in order to give readers an approximation of the ride design process.

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Date Created
  • 2014-05