Matching Items (2)
Description
Even at the start of the twenty-first century, gender stereotypes continue to guide how people perceive men and women. Given the power of gender stereotypes, I expect that these stereotypes will constrain how women campaign for positions on state supreme courts. In particular, I expect that women candidates for state supreme court will try to revise potentially damaging stereotypes by detailing their possession of agentic traits, while men candidates for state supreme court will have more flexibility when describing their possession of particular traits. When discussing issues in their campaigns, I expect women to highlight issues that correspond to their stereotypical strengths (i.e., communal issues) since by stressing these issues, the candidates hope to prime issues that may benefit their candidacies. In contrast, I expect male candidates for state supreme court to be less constrained by persisting stereotypes and be equally likely to emphasize communal or competitive issues in their campaigns. To test my expectations, I conduct a content analysis of judicial campaign advertisements among the states holding elections for state supreme court. The evidence I find from my analysis strongly supports my hypothesis. This suggests that women are still confined by gender stereotypes when it comes to campaigning in judicial elections.
ContributorsKahn, Jennifer Gail (Author) / Hoekstra, Valerie (Thesis director) / Fridkin, Kim (Committee member) / School of Social Transformation (Contributor) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
I examine how gender stereotypes influence the campaign advertisements utilized by candidates for state supreme court and how these gender stereotypes influence how voters react to these advertisements. Gender stereotypes have been found to have a profound impact in races for other offices (e.g., legislative, executive), but there is a lack of research on the role of gender stereotypes in state court elections. In my present research, I first conduct a content analysis of state supreme court advertisements over the course of four election years, looking specifically at how the candidates describe themselves in their advertisements. Based on these findings, I create advertisement scripts where I vary the gender of the candidate and the type of message employed by the candidate in order to test how the gender of the candidate and the content of the messages influences voter impressions of judicial candidates. In a second experiment, I create video advertisements based on these scripts and test how the video advertisements, as well as the candidate’s gender, affect impressions of these candidates. My analyses indicate that not only gender stereotypes play a role in the way judicial candidates create their advertisements, but they also impact the way voters form opinions about candidates running in judicial races.
ContributorsKahn, Jennifer (Author) / Hoekstra, Valerie (Thesis advisor) / Ramirez, Mark (Thesis advisor) / Hinojosa, Magda (Committee member) / Arizona State University (Publisher)
Created2017