In a COVID-19 world, student engagement has suffered drastically as organizations and universities shifted to an online format. Yet, there is still an opportunity and a space for digital content creation to bridge the gap in a virtual and hybrid university lifestyle. This project looks at how student groups can still engage students at ASU Tempe through digital content creation and which tools to use to enter the space.

An in depth look at the rhetoric behind the campus carry debate at the University of Texas at Austin. This thesis researched and examined primary sources from The Daily Texan and The Austin-American Statesman attempting to analyze what was at stake for both sides of the argument and what the most effective rhetorical tool was.

While Covid-19 had severe impacts on education across the board, the goal of our research is to examine how virtual learning affected Business Data Analytics and Computer Information Students at Arizona State University. A survey was created to measure three key academic areas (student learning, communication, and student engagement) that may have experienced a notable change in quality. Forty Nine W.P. Carey students were surveyed and their responses were recorded in a Google Sheet. From there the results were transferred to excel and converted into a Numeric Likert scale. By establishing base scores for each of the survey statements we can isolate areas of virtual learning that underwhelmed or satisfied our target demographic. The objective of the subsequent analysis was to identify any areas within the three focal points that participants felt strongly impacted their performance with virtual schooling during the August 2020 to May 2021 school year.

This thesis is broken into two parts: the research and the toolkit. The research portion examines the benefits posed by the Barrett Student Engagement team to the Barrett Polytechnic community. Literature on student retention and attrition, inside and outside of an honors curriculum, was reviewed to better understand likely factors contributing to an increase of attrition rates. The primary question in focus is: “What are the benefits student engagement poses for Barrett Poly students?” followed by the secondary question of: “How can the student engagement team best support Barrett Poly students?” Data from the past five semesters has been collected and analyzed to determine the general trends and the strengths and weaknesses within each of the six engagement pillars. As the position of Student Engagement Assistant requires a fair amount of training for short-term employment (can be held until graduation from ASU), it is beneficial to have a training manual in place for workers to reference. The project has been made available in a hybrid format to best accommodate future changes in procedures and resources. A summary of the additional materials has been included at the end of this report.