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Effect of Assorted Marketing Techniques on Online Sales

Description

E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their

E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their own online store. With this project, I attempted to examine the effects of four different marketing techniques on sales in an online store. I opened a shop on Etsy and tracked sales in connection with promotion through social media, selling products in-person at a convention, holding a holiday tie-in sale, and using price anchoring. Social media accounts were opened on Facebook, Tumblr, and Instagram to promote the shop over the course of the project period, and Etsy's web analytics were used to track which sites directed the most traffic to the shop. I attended a convention in mid-January 2016 where I sold my products and distributed business cards with a discount code to track sales resulting from being at the convention. A holiday sale was held in conjunction with Valentine's Day to look at whether holidays influenced purchases. Lastly, a significantly more expensive product was temporarily put in the shop to see whether it produced a price anchoring effect \u2014 that is, encouraged sales of the less expensive products by making them seem affordable in comparison. While the volume of sales data was too small to draw statistically significant conclusions, the project was a highly instructive experience in the process of opening a small online store. The decision-making steps outlined may be helpful to other students looking to open their own online shop.

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Date Created
2016-05

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Soto Final Project (Spring 2022)

Description

"Defining the Line" is an intention to clarify appropriate versus inappropriate behaviors within the athletic community. The objective of this project is to improve sexual violence prevention training to be more specifically catered to the daily interactions of a student-athlete.

"Defining the Line" is an intention to clarify appropriate versus inappropriate behaviors within the athletic community. The objective of this project is to improve sexual violence prevention training to be more specifically catered to the daily interactions of a student-athlete. A new method of education has been introduced to Sun Devil Athletics and could also extend to the NCAA.

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Agent

Created

Date Created
2022-05

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Survey Preview & Summary Results

Description

"Defining the Line" is an intention to clarify appropriate versus inappropriate behaviors within the athletic community. The objective of this project is to improve sexual violence prevention training to be more specifically catered to the daily interactions of a student-athlete.

"Defining the Line" is an intention to clarify appropriate versus inappropriate behaviors within the athletic community. The objective of this project is to improve sexual violence prevention training to be more specifically catered to the daily interactions of a student-athlete. A new method of education has been introduced to Sun Devil Athletics and could also extend to the NCAA.

Contributors

Agent

Created

Date Created
2022-05

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Grooming Presentation With Speaker Script

Description

"Defining the Line" is an intention to clarify appropriate versus inappropriate behaviors within the athletic community. The objective of this project is to improve sexual violence prevention training to be more specifically catered to the daily interactions of a student-athlete.

"Defining the Line" is an intention to clarify appropriate versus inappropriate behaviors within the athletic community. The objective of this project is to improve sexual violence prevention training to be more specifically catered to the daily interactions of a student-athlete. A new method of education has been introduced to Sun Devil Athletics and could also extend to the NCAA.

Contributors

Agent

Created

Date Created
2022-05

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"Defining the Line" Defense Presentation

Description

"Defining the Line" is an intention to clarify appropriate versus inappropriate behaviors within the athletic community. The objective of this project is to improve sexual violence prevention training to be more specifically catered to the daily interactions of a student-athlete.

"Defining the Line" is an intention to clarify appropriate versus inappropriate behaviors within the athletic community. The objective of this project is to improve sexual violence prevention training to be more specifically catered to the daily interactions of a student-athlete. A new method of education has been introduced to Sun Devil Athletics and could also extend to the NCAA.

Contributors

Agent

Created

Date Created
2022-05

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Recruitment Letters and Reminders

Description

"Defining the Line" is an intention to clarify appropriate versus inappropriate behaviors within the athletic community. The objective of this project is to improve sexual violence prevention training to be more specifically catered to the daily interactions of a student-athlete.

"Defining the Line" is an intention to clarify appropriate versus inappropriate behaviors within the athletic community. The objective of this project is to improve sexual violence prevention training to be more specifically catered to the daily interactions of a student-athlete. A new method of education has been introduced to Sun Devil Athletics and could also extend to the NCAA.

Contributors

Agent

Created

Date Created
2022-05

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Grooming Presentation - Kahoot

Description

"Defining the Line" is an intention to clarify appropriate versus inappropriate behaviors within the athletic community. The objective of this project is to improve sexual violence prevention training to be more specifically catered to the daily interactions of a student-athlete.

"Defining the Line" is an intention to clarify appropriate versus inappropriate behaviors within the athletic community. The objective of this project is to improve sexual violence prevention training to be more specifically catered to the daily interactions of a student-athlete. A new method of education has been introduced to Sun Devil Athletics and could also extend to the NCAA.

Contributors

Agent

Created

Date Created
2022-05

Defining the Line: Preventing Sexual Assault and Abuse Within Sports

Description

"Defining the Line" is an intention to clarify appropriate versus inappropriate behaviors within the athletic community. The objective of this project is to improve sexual violence prevention training to be more specifically catered to the daily interactions of a student-athlete.

"Defining the Line" is an intention to clarify appropriate versus inappropriate behaviors within the athletic community. The objective of this project is to improve sexual violence prevention training to be more specifically catered to the daily interactions of a student-athlete. A new method of education has been introduced to Sun Devil Athletics and could also extend to the NCAA.

Contributors

Agent

Created

Date Created
2022-05