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DescriptionThe purpose of this project is to explore the influence of folk music in guitar compositions by Manuel Ponce from 1923 to 1932. It focuses on his Tres canciones populares mexicanas and Tropico and Rumba.
ContributorsGarcia Santos, Arnoldo (Author) / Koonce, Frank (Thesis advisor) / Rogers, Rodney (Committee member) / Rotaru, Catalin (Committee member) / Arizona State University (Publisher)
Created2014
Description
This thesis examines the importance of graphic design in the marketing profession, with an emphasis on the necessity of specific graphic design skills in the acquisition of an entry-level marketing position or internship. The research begins with a thorough examination of various job posts requiring a marketing degree and a detailed analysis of how certain changes in the marketing landscape are causing graphic design skills such as the Adobe Creative Suite to be important in entry-level marketing. The thesis then discusses and critiques what actions are being taken by universities across the United States to address the issue of marketing undergraduates not feeling prepared to enter the workforce. Using these actions as a basis, the thesis then concludes with recommendations for universities in general, recommendations specific to Arizona State University, and recommendations for students given these new insights regarding graphic design. Some of these university recommendations, which also apply to ASU, include creating an interdiscplinary degree program, improving or changing current major or minor programs to integrate the two disciplines, implementing new courses, and encouraging students to use a variety of low-cost, online resources. The student recommendations include searching for degree programs with design-related major and minor offerings, pursuing a minor in a design-related area, utilizing online learning resources and approaching design students and faculty for individualized instruction.
ContributorsGebhardt, Kayla Lynn Mikell (Author) / Ostrom, Amy (Thesis director) / Fehler, Michelle (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor)
Created2014-05
Description
Whenever a text is transmitted, or communicated by any means, variations may occur because editors, copyists, and performers are often not careful enough with the source itself. As a result, a flawed text may come to be accepted in good faith through repetition, and may often be preferred over the authentic version because familiarity with the flawed copy has been established. This is certainly the case with regard to Manuel M. Ponce's guitar editions. An inexact edition of a musical work is detrimental to several key components of its performance: musical interpretation, aesthetics, and the original musical concept of the composer. These phenomena may be seen in the case of Manuel Ponce's Suite in D Major for guitar. The single published edition by Peer International Corporation in 1967 with the revision and fingering of Manuel López Ramos contains many copying mistakes and intentional, but unauthorized, changes to the original composition. For the present project, the present writer was able to obtain a little-known copy of the original manuscript of this work, and to document these discrepancies in order to produce a new performance edition that is more closely based on Ponce's original work.
ContributorsReyes Paz, Ricardo (Author) / Koonce, Frank (Thesis advisor) / Solis, Theodore (Committee member) / Rotaru, Catalin (Committee member) / Arizona State University (Publisher)
Created2013