Matching Items (5)

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Retail Therapy

Description

To many people, shopping is just a chore that needs to be done in order to get groceries, household supplies and clothing. To others, shopping is a sacred time where

To many people, shopping is just a chore that needs to be done in order to get groceries, household supplies and clothing. To others, shopping is a sacred time where people relieve themselves of all stress and worries by spending money. Going into the mall with a lot on ones mind can be dangerous because as soon as one become distracted with items in the stores, they can truly get whisked away in spending money. Spending money and buying luxury goods actually brings a lot of excitement to people's lives. Retail therapy is defined as method to positively improve one's mood through shopping (Yarrow 2013). About 62% of consumers have purchased something to cheer themselves up and another 28% had purchased as a form of celebration (Atalay 2011). More than half of Americans participate in some sort of retail therapy in their day-to-day lives (Yarrow 2013). Retail therapy is so prevalent in people's lives because of its basis that people are striving for self-regulation of their happiness or looking for a quick and easy happiness booster. If people are motivated to want to look good or feel better about them, they are self-regulating to where they strive for these goals, which leads them to partake in retail therapy. Shopping is a chance of finding visualization for their future lives. When people go shopping and see a certain item, they automatically picture themselves in the item and what event they will be wearing the item to. It is so easy to get mentally lost during a shopping spree due to these expectations and visualizations that it feeds into people's heads. The happiness boost, the high expectations and the escape from reality are the main factors as to why shopping does indeed make people happier. This thesis will observe the concept of Retail therapy and whether or not it actually makes people happier

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Created

Date Created
  • 2017-05

Saving Department Stores: Strategic Changes in a Challenging Retail Environment

Description

The retail department store industry has been in decline for years. Online shopping has become increasingly popular, and this was happening even before the pandemic. Department stores made the mistake

The retail department store industry has been in decline for years. Online shopping has become increasingly popular, and this was happening even before the pandemic. Department stores made the mistake years ago of focusing on expansion instead of improving their presence online. In this paper, I make recommendations to help retail department stores make more sales online, as well as get more shoppers back in their brick-and-mortar locations. There needs to be a new target customer that is much younger than the previous. Department stores need put money and time into building their social media platforms. These stores should be looking for several e-commerce brands to incorporate into their stores online, but more importantly in their brick-and-mortar locations. To grow bigger faster, department stores should start to consider using trusted third-party sellers like their biggest competitor Amazon does. Many younger people choose to shop from sustainable and socially responsible brands. Department stores should put in their best efforts to make sure they are caring about these things, not only to help make a change but to also increase their popularity among consumers. It is critical that large retail department stores use several influencers to promote their store and products among all forms of social media. This has become one of the most inexpensive and effective ways to increase sales. Finally, department stores should consider trying livestream shopping as a way to connect with their customers and sell more product. I have covered several ways that department stores can start to expand their business and begin to grow again. I believe these recommendations can transform the retail department store into possible something even more successful than it was before.

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Created

Date Created
  • 2021-05

Socks + Boxers: A Unique Shopping Experience for Men's Socks and Underwear

Description

Socks + Boxers began as a simple idea on a trip through Victoria's Secret as a solution to the lack of choice in quality and affordable undergarments for men. Currently,

Socks + Boxers began as a simple idea on a trip through Victoria's Secret as a solution to the lack of choice in quality and affordable undergarments for men. Currently, there is no central hub for men's socks and underwear. Customers shopping for men's undergarments have few choices currently: purchase an inexpensive, average quality, predetermined pack of Hanes, Fruit of the Loom, or other common undergarment brand from a store like Walmart or Target; shop for individual pieces of expensive designer underwear at a high-end department store such as Nordstrom; or, finally, purchase slightly above average quality, but fairly expensive, brand name undergarments at physical stores such as American Eagle, Urban Outfitters, or Abercrombie & Fitch, or online stores such as MeUndies. Socks + Boxers seeks to combine the accessibility and reliability of common undergarment brands, the quality and luxury-feel of high-end undergarments, and the concept of choice provided by stores that sell men's undergarment lines into a single business. We also plan to tap into the booming subscription services industry and create a way for customers to easily update and replenish their undergarment wardrobe on a regular basis with exactly what they want. In order to start out on the right foot and begin developing this business plan from the ground up, we began researching and developing a Business Model Canvas, a tool that breaks out necessary pieces of a successful business plan into easy to understand blocks. We took a critical look at the problem at hand, its potential solutions, the value the solutions provide, how we plan to start, grow, and nourish our customer base, and much more. The different pieces of this business model puzzle all come together in the following pages.

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Created

Date Created
  • 2016-05

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Accessible Retail Shopping For The Visually Impaired Using Deep Learning

Description

Over the past decade, advancements in neural networks have been instrumental in achieving remarkable breakthroughs in the field of computer vision. One of the applications is in creating assistive technology

Over the past decade, advancements in neural networks have been instrumental in achieving remarkable breakthroughs in the field of computer vision. One of the applications is in creating assistive technology to improve the lives of visually impaired people by making the world around them more accessible. A lot of research in convolutional neural networks has led to human-level performance in different vision tasks including image classification, object detection, instance segmentation, semantic segmentation, panoptic segmentation and scene text recognition. All the before mentioned tasks, individually or in combination, have been used to create assistive technologies to improve accessibility for the blind.

This dissertation outlines various applications to improve accessibility and independence for visually impaired people during shopping by helping them identify products in retail stores. The dissertation includes the following contributions; (i) A dataset containing images of breakfast-cereal products and a classifier using a deep neural (ResNet) network; (ii) A dataset for training a text detection and scene-text recognition model; (iii) A model for text detection and scene-text recognition to identify product images using a user-controlled camera; (iv) A dataset of twenty thousand products with product information and related images that can be used to train and test a system designed to identify products.

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Created

Date Created
  • 2020

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The importance of streetscapes and servicescapes in tourist shopping villages: a case study of two Arizona communities

Description

Many communities that once relied on the extractive industries have since turned to tourism to find another source of income. These communities are primarily old mining towns. Since these towns

Many communities that once relied on the extractive industries have since turned to tourism to find another source of income. These communities are primarily old mining towns. Since these towns have started to reinvent themselves, they have become important places of study. Previous literature has found specific factors that are common in tourist shopping villages. Currently, there is not much research that has explored the affect the streetscape and servicescape have on visitor experiences. Existing research focuses on urban shopping settings such as shopping malls. This study interviewed employees and surveyed visitors in two suburban tourist shopping villages in Arizona. More specifically, it is aimed to explore how the streetscapes and servicescapes in tourist shopping villages influence visitors' overall experience, intent to return to the village, and their purchasing behavior. This study adds to the current literature on tourist shopping villages and the streetscapes and servicescapes as there is a limited amount of information available. To date, the majority of scholarly information available describes the factors of tourist shopping villages and does not attempt to identify their importance for tourists. This study may serve as a stepping platform for future research. The findings of this study offer important implications for destination marketing organizations, different stakeholders of tourism, and the policy makers. This study primarily focuses on the tourists' view of tourist shopping villages, and can offer insight into how to increase visitor spending.

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Created

Date Created
  • 2013