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Description
The biohacker movement is an important and modern form of activism. This study broadly examines how positive-activist-oriented biohackers emerge, organize, and respond to social crises. Despite growing public awareness, few studies have examined biohacking's influence on prevailing notions of organizing and medicine in-context. Therefore, this study examines biohacking in the context of the 2016 EpiPen price-gouging crisis, and explores how biohackers communicatively attempted to constitute counter-narratives and counter-logics about medical access and price through do-it-yourself (DIY) medical device alternatives. Discourse tracing and critical case study analysis are useful methodological frameworks for mapping the historical discursive and material logics that led to the EpiPen pricing crisis, including the medicalization of allergy, the advancement of drug-device combination technologies, and role of public health policy, and pharmaceutical marketing tactics. Findings suggest two new interpretations for how non-traditional forms of organizing facilitate new modes of resistance in times of institutional crisis. First, the study considers the concept of "pop-up maktivism" to conceptualize activism as a type of connective activity rather than collective organizing. Second, findings illustrate how activities such as participation and co-production can function as meaningful forms of institutional resistance within dominant discourses. This study proposes “mirrored materiality” to describe how biohackers deploy certain dominant logics to contest others. Lastly, implications for contributions to the conceptual frameworks of biopower, sociomateriality, and alternative organizing are discussed.
ContributorsDonovan, Matthew (Author) / Tracy, Sarah J. (Thesis advisor) / Nadesan, Majia H (Committee member) / Kim, Heewon (Committee member) / Halavais, Alexander (Committee member) / Arizona State University (Publisher)
Created2019
Description
This thesis serves as a business plan for an intellectual property law firm, Starr PLLC. The intellectual property law firm is intended to be started by two attorneys with 10+ years of experience. It is believed that the firm will be more profitable during the start-up phase if begun by attorneys with previous experience rather than recent law school graduates. Starr PLLC will gear its intellectual property services towards small business owners in the greater Phoenix area. Many small business owners seek intellectual property legal services from large firms where they do not to receive the service they deserve. Large law firms have several clients and often make themselves more available for larger well-known clients rather than small business owners. The needs of a small business owner often come in second to the needs of well-known clients. Additionally, small business owners are typically stuck with an inexperienced attorney handling a majority of their case when they use the services of a large law firm. Starr PLLC wants to change this by making small business owners the focus of its services and ensuring that their cases are handled by an experienced attorney. Starr PLLC would like to eventually expand to a mid-size firm with 30 \u2014 50 attorneys. Networking and marketing will be important to achieving that growth. For this thesis, current small business owners were interviewed and asked what they look for when seeking legal services. Half of the small business owners who were interviewed had sought intellectual property legal services prior to the interview and the other half had not. This allowed for insight from both types of clients. Additionally, several attorneys and the marketing director of a law firm were interviewed to gain insight regarding the operations of a pre-existing firm. The founding partner of a law firm was also interviewed and provided information on the many challenges that one must overcome to start a successful law firm. This business plan was structured around the responses received during these interviews as well as the ones previously mentioned.
ContributorsStarr, Lynnsee Irene (Author) / Dawson, Gregory (Thesis director) / Miller, Duane (Committee member) / Department of Finance (Contributor) / W. P. Carey School of Business (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12