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Description
The restaurant opening process for "Muse & Market" was documented and evaluated. For my creative project, I served as the Director of Business Development for "Muse & Market" and assisted in the carrying out of activities including supplier selection, functional retail assembly and other key decision making. I paralleled this experience by researching best practices in the restaurant industry. I performed research by reviewing academic literature and online sources and by interviewing marketing managers and restauranteurs in New York City and Phoenix, AZ. I compiled a list of best practices based off of the commonalities from my research and interviews. I then compared these findings to what I experienced at Muse & Market to determine which of Muse & Market's launch preparation activities aligned with which best practices. I also identified areas of improvement for Muse & Market based on this comparison. Lastly I offered my key takeaways from my experience as an aspiring entrepreneur in the restaurant industry.
ContributorsHyland, Ashley Lauren (Author) / Manfredo, Mark (Thesis director) / Davila, Eddie (Committee member) / Morrison School of Agribusiness (Contributor) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
One of the newest technologies available for agricultural use is the sequencing of the bovine genome and the identification of specific genes that would ensure favorable physical traits in the herd. An easy way for this technology to be utilized is in the milking herds of dairies, the herd has already been bred for specific traits and any change due to a genomic influence would be easily seen. Dairy cattle are commonly bred through artificial insemination, and this would be a perfect place for the genomic programs to prove themselves. In order to determine the attitudes of local dairymen toward genomics, I designed and administered a survey to gauge their opinions. The survey was given to a meeting of the United Dairymen of Arizona at their Tempe offices. The survey covered the current breeding methods used by the dairies, the desired attributes in a milking herd and a breeding program, and a place for the dairymen to give their own opinions on genomics. The results indicated that the dairymen are interested of using genomics, but they are unsure of the cost. Dairymen are often looking for new methods to increase their milk production and herd value, but are reluctant to pay a high amount. One recommendation is for these dairymen to utilize bulls that have had their genome analyzed when they are breeding their cows. This would allow the dairymen to see the effects and benefits of genomics on their herd without the dairymen having to front the large start up cost for their own genomic program.
ContributorsCooley, Haley Rayanne (Author) / Grebitus, Carola (Thesis director) / Schmitz, Troy (Committee member) / Morrison School of Agribusiness (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Farmers markets (FMs) serve an important role in local food economies. FMs are multi-scalar operations that involve a number of decision makers: farmers, market managers, and local residents. FMs provide economic benefits to individual farmers, as they serve as a marketplace where local and regional growers and producers can sell products to customers, yet, unlike traditional retailers who have devoted merchandising managers, FMs are constrained by a lack of operational efficiencies that would allow FMs to effectively mimic this marketing strategy to increase profitability. The purpose of this study is assess how FM managers can optimize sales revenue at their markets and expand market reach to increase traffic to their markets. We assemble a revenue history from market vendors for the years 2016-2019 and perform a portfolio optimization problem. This approach assumes that a FM’s decision of which vendors to allow to sell at the market is akin to an investor’s problem of deciding which assets to hold in an investment portfolio. In a case study of a farmers market in the Southwest, we find that the current vendor mix is sub optimal and lies much below the efficient frontier. The implications of these results for FM managers is improvements can be made by changing the vendor mix to match one of the portfolios that lie along the efficient frontier.
ContributorsDavid, Raphael (Author) / Chenarides, Lauren (Thesis director) / Hahn, Paul (Committee member) / Mallory, Mindy (Committee member) / Barrett, The Honors College (Contributor) / Industrial Engineering (Contributor)
Created2022-05