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Description
The purpose of this research is to determine how table-top tablets in restaurants are affecting customer dining experience. The data was collected through a survey that was administered to all individuals over the age of 18 who wished to participate in the survey. The questions in the survey focused on determining how tablets affected the customer's overall dining experience with respect to several key aspects of the customer's experience at the restaurant. In addition, the questions were intended to determine differences in personality, gender, age, and customers who had/did not have children under the age of 18 and how this affected the dining experience/tablet usage. Findings from the study demonstrate that table-top tablets are not providing a more positive experience overall to customers, but customers are enjoying the ability to pay on the tablets. Additionally, personality factors such as introversion and openness to experience do affect a customer's dining experience/tablet usage because individuals who are more introverted and less open to new experiences are slightly less likely to use the tablet and/or enjoy using the tablet. The findings from the study also help to show that various demographic difference do change how a customer uses the tablet, the customer's experience with the tablet, and whether the customer chooses to use the tablet or not. Furthermore, the results indicate that restaurants might be providing worse service than they were previously due to a minor reliance on these table-top tablets and a decrease in wait staff. Implications for these findings can be looked at from two different perspectives. This research can be helpful for not only restaurants possibly considering the implementation of table-top tablets, but also consumers/customers who are dining at these restaurants. Recommendations for future research are based on the findings from the study and the responses of the individuals.
ContributorsMolinar, Devin (Author) / Baer, Michael (Thesis director) / LePine, Marcie (Committee member) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Website usage on both smartphone and tablet devices is rapidly increasing. Website success hinges largely upon how well information on the site is recalled and perceived. The purpose of this study is to explore the question of whether or not the differences in display size and resolution of smartphone versus tablet devices affect the recall of website information. I hypothesize that tablets will produce greater website recall than smartphones, due to their larger screen size and higher resolution which may reduce cognitive strain. During the study, participants viewed a sample website for two minutes on either an iPhone or iPad, and then participated in a brief 20 question memory test to evaluate how well they remembered the website information. Although test scores for the iPad users were about one test point higher than test scores for the iPhone users, the difference was not statistically significant. However, the study was limited by the low sample size (n = 94). This indicates that further research may find that tablets indeed allow for increased recall of certain kinds of website content.
ContributorsRaines, David Thomas (Author) / Martin, Judith (Thesis director) / Johnson, Kathryn (Committee member) / Wiedmaier, Benjamin (Committee member) / Barrett, The Honors College (Contributor) / Hugh Downs School of Human Communication (Contributor) / Department of Psychology (Contributor)
Created2013-05