Matching Items (2)
Description
The Prestige Worldwide Resort and development area will be constructed to the east of Scottsdale Rd and North of the 101 loop. The development area is composed of 442.58 acres of land within 9 parcels. Zoning for this development area consists of commercial, recreational, golf course, residential, and water/wastewater treatment. The main feature of the development area is a luxury resort to be located at the southwest corner of Legacy Blvd and Hayden Rd. The resort includes a large pond over which the entrance road traverses. The resort also includes an 18-hole golf course located just north of Legacy Blvd. The proposed residential area is to the east of Hayden Rd on the northern half of the site. Along the northeastern border of this residential area are APS, SRP, and Bureau of Reclamation easements. A recreational area in the form of a park is proposed to the east and west of the southern portion of N Hayden Rd on the site. The southeast corner or the site is reserved for water and wastewater treatment. The southwest corner of the site is for commercial use with an additional recreational/sporting area just to the north of this commercial area. The key feature of the resort is its luxurious eight-story hotel along with two other hotel buildings that accommodate tourists who are visiting Scottsdale. The main hotel includes 210 rooms to provide enough housing for these tourists and acquire more attraction to Scottsdale. The composition of the hotel consists of the first floor being the lobby and a recreational area. The other floors each contain 30 rooms, 3 elevators, and a staircase. Surrounding the hotel is a parking lot for the hotel guests and people attending events hosted at the hotel. Regarding the hotel specifications, two different alternative designs were produced to determine the ideal steel member type, concrete reinforcement, and the steel frame layout. The final hotel design was determined by which alternative had the lowest structural response from loading and cost effective.
ContributorsCastro, Cesar Aaron (Author) / Fox, Peter (Thesis director) / Templeton, Stephanie (Committee member) / Civil, Environmental and Sustainable Engineering Programs (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
The Canyon Suites at The Phoenician is blazing a new trail in the luxury hospitality industry, but is still facing challenges garnering widespread recognition by consumers. Located on the world-renowned Phoenician Resort property in Scottsdale, Ariz,. The Canyon Suites is the first "boutique resort within a resort," of its kind in the nation. It shares restaurants, pools, golf courses and a spa facility with the 583-room Phoenician, while also offering exclusive, higher-end amenities and services of its own. In February 2013, The Canyon Suites became the first Forbes Five Star Hotel in Arizona since 2002, and one of just 76 hotels worldwide. So why aren't its occupancy rates higher? The Canyon Suites is struggling to distinguish itself as a unique world-class resort, while still remaining loyal to its roots at The Phoenician. One key strategy to reach target audiences is through public relations efforts. For purposes of this study, external messaging in the form of press releases were evaluated, as well as a content analysis of print media coverage about the resort. The objective was to determine if the content and frequency of PR tactics corresponds with resort occupancy rates over the course of one year (Summer 2012 through Spring 2013), and to make recommendations on how it can improve future public relations outreach.
ContributorsMcBride, Rachael Noelani (Author) / Matera, Fran (Thesis director) / Silcock, Bill (Committee member) / Artigue, Ray (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Sustainability (Contributor)
Created2013-05