Matching Items (5)
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- All Subjects: Clitics
- Creators: Gelderen, Elly van
- Creators: Adams, Karen L.
- Resource Type: Text
Description
The purpose of this study is to explore the syntax and pragmatics of subject doubling in spoken French. Many prescriptivists have considered it a redundant and ungrammatical form, but over the years, it has gained more interest from syntacticians. It is widely acknowledged that dislocations involve topics, but the position of these structures is very disputed. Some linguists believe in base generation while others state there is movement. The status of subject clitics also comes into play and their role as arguments or agreement markers is crucial to understanding the issues at stake with a topic analysis. It is often argued that the clitics are undergoing a linguistic cycle whereby they lose their function of argument, and need to be reinforced by disjunct pronouns. In this study, I examined which analyses support my data and I attempted to determine what structures tend to be most dislocated by looking at the environment of the discourse in a corpus of spoken French.
ContributorsBlanquart, Eleonore (Author) / Ossipov, Helene (Thesis advisor) / Bahtchevanova, Mariana (Thesis advisor) / Gelderen, Elly van (Committee member) / Arizona State University (Publisher)
Created2012
Description
The vast research in advertising discourse has extensively explored commercials on traditional media such as TV and printed magazines. However, less is known about the advertising discourse on social media platforms, especially across these platforms internationally. The social contemporary phenomenon of advertising via social media platforms is increasing rapidly because of their popularity among millions of users in Saudi Arabia. This dissertation represents a first attempt to cover the existing gap in previous research in terms of media platforms and international scope. It examines advertising discourse by three Saudi female social media influencers on Snapchat. The study uses mixed methods in data collection and analysis. The data include a survey identifying three outstanding media influencers in terms of their popularity and self-presentation as well as a total of 33 advertisements. The analytical framework employs Critical Discourse Analysis following Fairclough’s three-dimensional framework. It also draws upon multimodality analysis and identity construction analysis. Findings reveal noteworthy similarities and differences among the influencers’ advertisements including linguistic features, visual aspects, and identity representation. The influencers all construct a powerful relationship with their audiences which is reflected in their informal spoken and written texts through the frequent use of Arabic pronouns (e.g., we, you, and yours) and address terms like “girls”. The results further show that the influencers display power through using different discursive strategies to persuade the audience of the value of advertised products. This dissertation’s new insights contribute in important ways to the field of advertising discourse. The researcher claims that these new findings demonstrate the value of research associated with advertising through different social media platforms in their global context. Thus, future studies should examine commercials on online media by individuals regardless of their nationality with access to the media and the skills needed to create a product line and an audience moved by their promotion styles.
ContributorsBanjar, Halah (Author) / Adams, Karen L. (Thesis advisor) / James, Mark A. (Committee member) / Ali, Souad T. (Committee member) / Arizona State University (Publisher)
Created2023
Description
This dissertation investigates a subtle yet complex contemporary issue of colorism in India that traces its ideological roots back in the British colonial period or even prior to that. It focuses on the issue of skin-color discrimination in urban Indian men, which is significantly under-researched. This project aims at investigating the issue of skin-color discrimination through analyzing a small corpus of thirteen YouTube commercials dating from 2005 to 2017 for men’s skin-lightening products of a popular skin-care brand called “Fair and Handsome” from a multimodal critical discourse analytic perspective. This study further aims to understand how the discourse of colorism is operating in these Indian commercials for men’s skin-lightening products, what kinds of semiotic and socio-cultural (discourse) elements are naturalizing the notion of “fairness,” and finally, how the construction of male gender is facilitated. Although the project’s main theoretical arc is critical discourse analysis (CDA), the methodological needs necessarily require drawing upon theoretical tools from advertisement analysis, multimodal analysis, gender studies, social psychology, history, cultural anthropology, race theory, and other related fields of study. After successfully facilitating an exhaustive analytical undertaking, this dissertation contributes to the understanding of colorism as more than intra-group racism in India and situates this perpetuating issue as a contemporary research target in the socio-cultural contexts of globalization and urbanization.
ContributorsMukherjee, Sayantan (Author) / Adams, Karen L. (Thesis advisor) / Gelderen, Elly van (Committee member) / James, Mark A. (Committee member) / Arizona State University (Publisher)
Created2019
Description
ABSTRACT
This study explores some grammatical aspects of Rural Palestinian Arabic (RPA), spoken in the vicinity of the city of Tulkarm in the Northwest part of the West Bank, and compares the variety to Modern Standard Arabic (MSA) and Urban Palestinian Arabic (UPA). The study introduces an overview of the Arabic language and its colloquial dialects and the status of diglossia in the Arab world. Subject-verb agreement in MSA and RPA is also discussed.
The focus of this study is on the pronominal system and negation in both MSA and RPA. It investigates the correlations between dependent subject pronouns and independent pronouns and their phonological and syntactic relationships. I argue that dependent subject pronouns are reduced forms of the independent subject pronoun. The study explains how dependent subject pronouns are formed by deleting the initial syllable, except for the first person singular and the third person masculine plural, which use suppletive forms instead. Dependent object pronouns are also derived from their independent counterparts by the deletion of the second syllable, with the exception of third person plural pronouns, which take the same form as clitics attached to their hosts.
I argue that dependent subject pronouns are agreement affixes used to mark verb argument features, whereas pronominal object and possessive pronouns are clitics attached to their hosts, which can be verbs, nouns, prepositions, and quantifiers. This study investigates other uses of subject pronouns, such as the use of third person pronouns as copulas in both MSA and RPA. Additionally, third person pronouns are used as question pronouns for yes
o questions in RPA.
The dissertation also explores the morphosyntactic properties of sentential negation in RPA in comparison to sentential negation in MSA. The study shows that the negative markers ma: and -iš are used to negate perfective and imperfective verbs, while muš precedes non-verbal predicates, such as adjectives, prepositional phrases (PPs), and participles. The main predicate in the negative phrase does not need the noun phrase (NP) to raise to T if there is no need to merge with the negative element.
Keywords: Standard Arabic, Rural Palestinian Arabic, Urban Palestinian Arabic, independent pronouns, dependent pronouns, pronominal clitics, copula pronouns, negation
This study explores some grammatical aspects of Rural Palestinian Arabic (RPA), spoken in the vicinity of the city of Tulkarm in the Northwest part of the West Bank, and compares the variety to Modern Standard Arabic (MSA) and Urban Palestinian Arabic (UPA). The study introduces an overview of the Arabic language and its colloquial dialects and the status of diglossia in the Arab world. Subject-verb agreement in MSA and RPA is also discussed.
The focus of this study is on the pronominal system and negation in both MSA and RPA. It investigates the correlations between dependent subject pronouns and independent pronouns and their phonological and syntactic relationships. I argue that dependent subject pronouns are reduced forms of the independent subject pronoun. The study explains how dependent subject pronouns are formed by deleting the initial syllable, except for the first person singular and the third person masculine plural, which use suppletive forms instead. Dependent object pronouns are also derived from their independent counterparts by the deletion of the second syllable, with the exception of third person plural pronouns, which take the same form as clitics attached to their hosts.
I argue that dependent subject pronouns are agreement affixes used to mark verb argument features, whereas pronominal object and possessive pronouns are clitics attached to their hosts, which can be verbs, nouns, prepositions, and quantifiers. This study investigates other uses of subject pronouns, such as the use of third person pronouns as copulas in both MSA and RPA. Additionally, third person pronouns are used as question pronouns for yes
o questions in RPA.
The dissertation also explores the morphosyntactic properties of sentential negation in RPA in comparison to sentential negation in MSA. The study shows that the negative markers ma: and -iš are used to negate perfective and imperfective verbs, while muš precedes non-verbal predicates, such as adjectives, prepositional phrases (PPs), and participles. The main predicate in the negative phrase does not need the noun phrase (NP) to raise to T if there is no need to merge with the negative element.
Keywords: Standard Arabic, Rural Palestinian Arabic, Urban Palestinian Arabic, independent pronouns, dependent pronouns, pronominal clitics, copula pronouns, negation
ContributorsMousa, Neimeh (Author) / Gelderen, Elly van (Thesis advisor) / Ali, Souad (Committee member) / James, Mark (Committee member) / Arizona State University (Publisher)
Created2019
Description
This thesis investigates the pronominal system in Standard Arabic. It seeks to unravel the correlation between independent and dependent personal pronouns. Although both pronoun groups are treated as distinct parts of the lexicon, I argue that dependent pronouns are reduced forms derived from the strong counterparts. This study examines how these forms (reduced and non-reduced) relate to one another phonologically and syntactically. Various analytical tools are utilized including vowel harmony, syllable structure as well as some principles of Distributed Morphology and Chomsky's 1995 Minimalist Program. With regard to the phonological relations, I argue that dependent subject pronouns are generated from their parallel strong forms by omitting the initial syllable. Dependent object pronouns are formed by omitting the first two syllables. The first person singular and third person plural masculine subject pronouns are suppletive forms completing the paradigm. They are not derived by reduction from their full counterparts. After investigating the distributional properties of both sets of pronouns, I propose a bipartite subcategorization of reduced pronominals into two subclasses: clitics and affixes. Clitics surface in positions in which strong pronouns cannot occur. As for affixes, they are used to mark verb-argument agreement. In light of these positions, I argue that dependent subject pronouns are always affixes while dependent object pronouns are always clitics. Clitics function as syntactically independent units which combine with hosts at the phonological phase as a result of their prosodic deficiency while affixes associate with hosts when features are valued during a sentence derivation.
ContributorsAlbuhayri, Salem (Author) / Gelderen, Elly van (Thesis advisor) / Adams, Karen (Committee member) / Major, Roy (Committee member) / Arizona State University (Publisher)
Created2013