Matching Items (4)
Filtering by
- All Subjects: Advertisements
- All Subjects: Native American Studies
- Creators: Martin, Nathan
- Resource Type: Text
Description
Due to the history of colonization, disruption of Indigenous life ways, and encroachment of external Western ideals and practices upon tribal peoples in New Mexico, the protection and preservation of tribal customs, values, traditions, and ways of thinking are critical to the continued existence of the tribes. It has taken many years for tribal communities, such as the 19 Pueblos of New Mexico, to get to where they find themselves today: In a paradoxical situation stemming from the fact that Pueblo people are told to pursue the iconic American Dream, which was not actually designed or intended for tribal peoples and that always seems to be just out of reach for many community members. Yet many of them do their best to emulate the capitalistic consumption and the Western way of life. What is troubling about this is that perhaps many of these people are starting to forget that it was the strength of their ancestors and their dreams that allowed Pueblo people to be here today. So, how do Pueblo people address this paradox? How do they begin to give newer generations, such as the youth, the tools to question and to assess future programs and the future of the tribal communities? Furthermore, what does such a process of preserving and reclaiming mean for future governance? Are these communities prepared to accept the outcomes?
This compilation seeks to address these issues by examining a) the creation and delivery of Western medicine for American Indians in New Mexico and b) a discussion of Pueblo culture and belief systems. The exploration will include not only discussing health and health care concerns, but it will also engage the future considerations that tribal governments in New Mexico, specifically Pueblo Indian communities, must reflect on to ensure the preservation of the culture and values of Pueblo people. Finally, specific recommendations for action and discussion will be delivered in the form of a policy paper that is designed for tribal leadership and tribal administrative audiences and suggested for implementation.
This compilation seeks to address these issues by examining a) the creation and delivery of Western medicine for American Indians in New Mexico and b) a discussion of Pueblo culture and belief systems. The exploration will include not only discussing health and health care concerns, but it will also engage the future considerations that tribal governments in New Mexico, specifically Pueblo Indian communities, must reflect on to ensure the preservation of the culture and values of Pueblo people. Finally, specific recommendations for action and discussion will be delivered in the form of a policy paper that is designed for tribal leadership and tribal administrative audiences and suggested for implementation.
ContributorsLucero, Kenneth Brian (Author) / Sumida Huaman, Elizabeth (Thesis advisor) / Brayboy, Bryan (Thesis advisor) / Martin, Nathan (Committee member) / Arizona State University (Publisher)
Created2015
Description
Marketers today have found a way to expose sexualized content to young girls. Intentional or not, girls are taking notice of it and it shows in the increasing numbers of mental and physical disorders. This thesis attempts to synthesis previous research studies and current examples of sexual objectification of women in the hopes to create more awareness on the sexualization of girls. Several aspect play a significant role in shaping young girls including how females are portrayed in the media, how the beauty standards continue to change with the current trends, and how parents are playing an influential role in their children's lives. I will propose some recommendations about what we, as a society, can do to help parents and children grow up in this hyper sexualized world.
ContributorsFoster, Nicole Michelle (Author) / Montoya, Detra (Thesis director) / Ketcham, Jonathan (Committee member) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
ABSTRACT
Because economic advancement has been defined by Western society and not by Indigenous peoples themselves, the material gains of such narrowly defined notions of advancement have long been an elusive dream for many Indigenous communities in the United States. Many reasons have been given as to why significant economic advancement through a Western materialistic lens has been unattainable, including remoteness, the inability to get financing on trust land, and access to markets. These are all valid concerns and challenges, but they are not insurmountable. Another disconcerting reason has been the perception that the federal government through its trust responsibility is to do everything for the tribes, including economic advancement, job creation and economic diversification. Despite the problematic nature of this lens, this work is concerned with both how Indigenous--and particularly southwestern tribal, Pueblo Indian nations--interpret and participate in the drive to achieve measures of prosperity for their communities. Granted, the U.S. government does have a trust responsibility to assist tribes, however, that does not mean tribes are relieved of their obligation to do their part as well. Here, I provide an observation of the notion of government responsibility towards tribes and ultimately suggest that there is a strong and devastating addiction that hinders Indigenous communities and impacts economic advancement. This addiction is not alcoholism, drugs, or domestic violence. Instead, this is an addiction to federal funds and programs, which has diminished Indigenous inspiration to do for self, the motivation to be innovative, and has blurred responsibility of what it means to contribute. I will also include the need to utilize data to develop new economic policies and strategies. Last, I will include a policy suggestion that will be aimed at operationalizing the trust reform and data concepts. While discussing these challenges, my focus is to moreover offer a suggestion of how to strategize through them. Drawing from Pueblo Indian examples, the argument becomes clear that other Indigenous citizens across the lower forty-eight have an opportunity to break the prescribed mold in order to advance their economies and on their terms.
Because economic advancement has been defined by Western society and not by Indigenous peoples themselves, the material gains of such narrowly defined notions of advancement have long been an elusive dream for many Indigenous communities in the United States. Many reasons have been given as to why significant economic advancement through a Western materialistic lens has been unattainable, including remoteness, the inability to get financing on trust land, and access to markets. These are all valid concerns and challenges, but they are not insurmountable. Another disconcerting reason has been the perception that the federal government through its trust responsibility is to do everything for the tribes, including economic advancement, job creation and economic diversification. Despite the problematic nature of this lens, this work is concerned with both how Indigenous--and particularly southwestern tribal, Pueblo Indian nations--interpret and participate in the drive to achieve measures of prosperity for their communities. Granted, the U.S. government does have a trust responsibility to assist tribes, however, that does not mean tribes are relieved of their obligation to do their part as well. Here, I provide an observation of the notion of government responsibility towards tribes and ultimately suggest that there is a strong and devastating addiction that hinders Indigenous communities and impacts economic advancement. This addiction is not alcoholism, drugs, or domestic violence. Instead, this is an addiction to federal funds and programs, which has diminished Indigenous inspiration to do for self, the motivation to be innovative, and has blurred responsibility of what it means to contribute. I will also include the need to utilize data to develop new economic policies and strategies. Last, I will include a policy suggestion that will be aimed at operationalizing the trust reform and data concepts. While discussing these challenges, my focus is to moreover offer a suggestion of how to strategize through them. Drawing from Pueblo Indian examples, the argument becomes clear that other Indigenous citizens across the lower forty-eight have an opportunity to break the prescribed mold in order to advance their economies and on their terms.
ContributorsLuarkie, Richard (Author) / Brayboy, Bryan (Thesis advisor) / Sumida Huaman, Elizabeth (Thesis advisor) / Martin, Nathan (Committee member) / Arizona State University (Publisher)
Created2015
Description
For this thesis, I analyzed the discourse and content of Proposition 22, a California law which defined all workers utilizing gig-based apps to sell services as independent contractors meaning they were not legally entitled to certain protections such as minimum wage. The law was overturned in court in 2020, however, the advertisements in favor of and discourse behind the law has had a continued impact on all workers. Because of this it is important to examine and conceptualize the ideologies behind the law in order to understand how it was able to pass in a state which tends to vote in favor of increasing employee rights and regulation of industries. To do so, I utilized two methods of analysis, a discourse analysis of legal documents and a content analysis of advertisements. The former revolves around analyzing the discourse and ideologies around two versions of the legislation which were shown to the public, while the latter analysis categorizes and examines the implications of various advertisements utilized by companies to support the proposition. Ultimately, gig companies created an effective campaign that was able to repackage neoliberal deregulation for the general public while actively misrepresenting information around the law leading to long lasting effects that continue to harm workers while lining the pockets of investors despite its overturning.
ContributorsRodriguez, Anthony (Author) / Broberg, Gregory (Thesis director) / Martin, Nathan (Committee member) / Barrett, The Honors College (Contributor) / School of Social Transformation (Contributor) / Historical, Philosophical & Religious Studies, Sch (Contributor)
Created2022-05