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The Stretch Model is a model of first year composition (FYC) that “stretches” the first semester's class over two semesters in order to help writing students who arrive at university with low test scores to succeed in their composition courses. Originally piloted in 1994 at Arizona State University (ASU), the

The Stretch Model is a model of first year composition (FYC) that “stretches” the first semester's class over two semesters in order to help writing students who arrive at university with low test scores to succeed in their composition courses. Originally piloted in 1994 at Arizona State University (ASU), the Stretch Model of composition has been found to be effective in terms of retention and persistence of first language (L1) writers (e.g., Glau, 1996; 2007). It has become known at ASU and abroad as the Stretch Program. Since 1997, a separate track of the Stretch Program has been solely for second language (L2) writers, and L2 writing students are now roughly 17% of the program's population. Until fairly recently, there was no attempt to collect L2 data to support the Stretch Program's claims for effectiveness for the L2 population. As many universities across the nation have garnered inspiration for their own programs ("Stretch Award" 2016), and L2 writers have the potential to be in any composition class (Matsuda, Saenkhum, & Accardi, 2013), it is imperative to include the voices of L2 writers in the analysis of the Stretch Program. This study addresses the need for L2 writers' voices to be included in the analysis of the Stretch Program at Arizona State University. From the quantitative analysis of 64,085 students’ institutional data records, and qualitative analysis of 210 student surveys, findings include L2 writers have the highest rates of passing, but the lowest rates of persistence in the three-semester first year composition requirement when compared to Stretch L1 students and the traditional FYC population. Survey data also lends L2 student perceptions to complicate the main features of the Stretch Program including perceived writing improvement, having the same teacher and classmates for two semesters, and having more time to work on their writing. The quantitative findings are consistent with Snyder’s (2017a) analysis of the 2012 fall Stretch Program L1 and L2 cohorts.
ContributorsSnyder, Sarah Elizabeth (Author) / Rose, Shirley K. (Thesis advisor) / Matsuda, Paul Kei (Thesis advisor) / James, Mark A. (Committee member) / Arizona State University (Publisher)
Created2018
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Description
Marketers today have found a way to expose sexualized content to young girls. Intentional or not, girls are taking notice of it and it shows in the increasing numbers of mental and physical disorders. This thesis attempts to synthesis previous research studies and current examples of sexual objectification of women

Marketers today have found a way to expose sexualized content to young girls. Intentional or not, girls are taking notice of it and it shows in the increasing numbers of mental and physical disorders. This thesis attempts to synthesis previous research studies and current examples of sexual objectification of women in the hopes to create more awareness on the sexualization of girls. Several aspect play a significant role in shaping young girls including how females are portrayed in the media, how the beauty standards continue to change with the current trends, and how parents are playing an influential role in their children's lives. I will propose some recommendations about what we, as a society, can do to help parents and children grow up in this hyper sexualized world.
ContributorsFoster, Nicole Michelle (Author) / Montoya, Detra (Thesis director) / Ketcham, Jonathan (Committee member) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Description
The vast research in advertising discourse has extensively explored commercials on traditional media such as TV and printed magazines. However, less is known about the advertising discourse on social media platforms, especially across these platforms internationally. The social contemporary phenomenon of advertising via social media platforms is increasing rapidly because

The vast research in advertising discourse has extensively explored commercials on traditional media such as TV and printed magazines. However, less is known about the advertising discourse on social media platforms, especially across these platforms internationally. The social contemporary phenomenon of advertising via social media platforms is increasing rapidly because of their popularity among millions of users in Saudi Arabia. This dissertation represents a first attempt to cover the existing gap in previous research in terms of media platforms and international scope. It examines advertising discourse by three Saudi female social media influencers on Snapchat. The study uses mixed methods in data collection and analysis. The data include a survey identifying three outstanding media influencers in terms of their popularity and self-presentation as well as a total of 33 advertisements. The analytical framework employs Critical Discourse Analysis following Fairclough’s three-dimensional framework. It also draws upon multimodality analysis and identity construction analysis. Findings reveal noteworthy similarities and differences among the influencers’ advertisements including linguistic features, visual aspects, and identity representation. The influencers all construct a powerful relationship with their audiences which is reflected in their informal spoken and written texts through the frequent use of Arabic pronouns (e.g., we, you, and yours) and address terms like “girls”. The results further show that the influencers display power through using different discursive strategies to persuade the audience of the value of advertised products. This dissertation’s new insights contribute in important ways to the field of advertising discourse. The researcher claims that these new findings demonstrate the value of research associated with advertising through different social media platforms in their global context. Thus, future studies should examine commercials on online media by individuals regardless of their nationality with access to the media and the skills needed to create a product line and an audience moved by their promotion styles.
ContributorsBanjar, Halah (Author) / Adams, Karen L. (Thesis advisor) / James, Mark A. (Committee member) / Ali, Souad T. (Committee member) / Arizona State University (Publisher)
Created2023
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Description
This dissertation investigates a subtle yet complex contemporary issue of colorism in India that traces its ideological roots back in the British colonial period or even prior to that. It focuses on the issue of skin-color discrimination in urban Indian men, which is significantly under-researched. This project aims at investigating

This dissertation investigates a subtle yet complex contemporary issue of colorism in India that traces its ideological roots back in the British colonial period or even prior to that. It focuses on the issue of skin-color discrimination in urban Indian men, which is significantly under-researched. This project aims at investigating the issue of skin-color discrimination through analyzing a small corpus of thirteen YouTube commercials dating from 2005 to 2017 for men’s skin-lightening products of a popular skin-care brand called “Fair and Handsome” from a multimodal critical discourse analytic perspective. This study further aims to understand how the discourse of colorism is operating in these Indian commercials for men’s skin-lightening products, what kinds of semiotic and socio-cultural (discourse) elements are naturalizing the notion of “fairness,” and finally, how the construction of male gender is facilitated. Although the project’s main theoretical arc is critical discourse analysis (CDA), the methodological needs necessarily require drawing upon theoretical tools from advertisement analysis, multimodal analysis, gender studies, social psychology, history, cultural anthropology, race theory, and other related fields of study. After successfully facilitating an exhaustive analytical undertaking, this dissertation contributes to the understanding of colorism as more than intra-group racism in India and situates this perpetuating issue as a contemporary research target in the socio-cultural contexts of globalization and urbanization.
ContributorsMukherjee, Sayantan (Author) / Adams, Karen L. (Thesis advisor) / Gelderen, Elly van (Committee member) / James, Mark A. (Committee member) / Arizona State University (Publisher)
Created2019