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In this creative project, our goal was to establish a student lead service organization dedicated to raising money and awareness for a selected medical issue through an interactive carnival event. In doing so, we were able to identify the potential obstacles and pathways that are required for service organizations within

In this creative project, our goal was to establish a student lead service organization dedicated to raising money and awareness for a selected medical issue through an interactive carnival event. In doing so, we were able to identify the potential obstacles and pathways that are required for service organizations within Arizona State University. Our experience provides a guideline for future students looking to organize charitable events on campus. This paper discusses several essential skills for running a charitable student organization, including establishing a brand, managing finances, cultivating business relationships, and marketing the cause. It is our hope that future students can learn from our experience and find success in similar endeavors.
ContributorsStoddard, Stacy Dawn (Co-author) / Wong, Brittney (Co-author) / Hultsman, Wendy (Thesis director) / Holland-Malcom, Jan (Committee member) / Harrington Bioengineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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The Barrett, the Honors College Internships and Research Department provides information regarding internship and research position availabilities, generates greater exposure to various companies and organizations seeking student help, and offers students assistance in applying for employment. The office's current objectives are to increase student engagement and escalate student success in

The Barrett, the Honors College Internships and Research Department provides information regarding internship and research position availabilities, generates greater exposure to various companies and organizations seeking student help, and offers students assistance in applying for employment. The office's current objectives are to increase student engagement and escalate student success in internship and research involvement. The application of marketing resources requires evaluation and improvement in order to increase attendance at the events held by the office each semester, which have consistently received disappointing turnouts. This study examines the marketing communication channels currently used in order to productively correlate these channels with event attendance.
ContributorsVillemez, Hallie Katherine (Author) / Eaton, John (Thesis director) / Olsen, Doug (Committee member) / Russo, Lianne (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor)
Created2013-12
Created2023-05
Description

Fundraising is a difficult yet critical function of nonprofit organizations. Special events make up a portion of fundraising strategy, and this project covers the basic components for throwing an inaugural event – one that the nonprofit organization has not done before but would like to continue to host regularly, typically

Fundraising is a difficult yet critical function of nonprofit organizations. Special events make up a portion of fundraising strategy, and this project covers the basic components for throwing an inaugural event – one that the nonprofit organization has not done before but would like to continue to host regularly, typically annually – as it compares to my personal experience spearheading the Inaugural EmpoweRanch Roundup. When organizing any event, the first step is to define the purpose of the event by establishing a vision and goals. When establishing the purpose, consider what the funds from the event will directly pay for— the more specific you can get, the better. Donors want to see the impact they are making through their contributions, which will be clear if the purpose and projected profit allocation is communicated well. After establishing the time, date, and location, one should consider staff structure, volunteer management, organization, budgeting, print and digital marketing, social media marketing, risk management, site operations, food and beverage, accessibility, and sponsorships. Sponsorships become increasingly important depending on the budget for the event. After the execution of the event, it is important to evaluate and consider what improvements could be made if the event were to be reproduced. Evaluate if the event as a whole accomplished the purpose and goals established at the beginning of the process as well as how each component of the event and its production contributed to the purpose and goals.

Created2023-05