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- Creators: Barrett, The Honors College
Food is one of the most universal and uniting human experiences. It is a powerful tool to bring communities together and it is a simple way to bring joy to an individual. This project is an exercise in marketing and entrepreneurship that was inspired by these ideas, which culminated in a fundraiser bake sale to benefit Creighton Community Foundation, a local nonprofit.
"FIJI's Shave to Save" took place in Fall 2021 when 47 members of Phi Gamma Delta (FIJI) at Arizona State University got their heads shaved as a public demonstration of the fraternity's commitment to the mission of the Translational Genomics Research Institute (TGen) and their Center for Rare Childhood Disorders (the Center). Through tremendous community support, the majority of which came from members' families, FIJI alumni, and participating member sororities of Arizona State University's Panhellenic Council, we collectively raised $63,640 for the Center. These funds are directed towards the Center's groundbreaking research and efforts to improve the lives of children with rare disorders through genomic sequencing. Aside from the lives impacted by the fundraiser, this news was highlighted in publications from multiple media outlets and exhibited the positive impact that Greek Life is capable of. Months prior to this initiative, Taylor Dintzner (2021 Chapter President) and Cameron Chew (2021 Philanthropy Chairman) were lost and did not know how to approach the execution of a successful fundraiser. In December 2021, they met with Rob Caudill, Executive Director at the International Headquarters of Phi Gamma Delta (FIJI), to discuss international publicity for the initiative. The verdict was that other FIJI Chapters may benefit from a "toolkit" that details how FIJI at Arizona State University was able to raise $63,500 for TGen. "FIJI's Shave to Save: A Toolkit for Successful Fundraising by Charitable Organizations" is intended to be a resource that encourages FIJI Chapters internationally to execute their own "FIJI's Shave to Save" initiative, giving them all of the tools necessary to follow a similar format and raise funds for TGen's Center for Rare Childhood Disorders. Media Highlighting FIJI at Arizona State University's Community Impact: https://linktr.ee/fijigraduatechapter
Fundraising is a difficult yet critical function of nonprofit organizations. Special events make up a portion of fundraising strategy, and this project covers the basic components for throwing an inaugural event – one that the nonprofit organization has not done before but would like to continue to host regularly, typically annually – as it compares to my personal experience spearheading the Inaugural EmpoweRanch Roundup. When organizing any event, the first step is to define the purpose of the event by establishing a vision and goals. When establishing the purpose, consider what the funds from the event will directly pay for— the more specific you can get, the better. Donors want to see the impact they are making through their contributions, which will be clear if the purpose and projected profit allocation is communicated well. After establishing the time, date, and location, one should consider staff structure, volunteer management, organization, budgeting, print and digital marketing, social media marketing, risk management, site operations, food and beverage, accessibility, and sponsorships. Sponsorships become increasingly important depending on the budget for the event. After the execution of the event, it is important to evaluate and consider what improvements could be made if the event were to be reproduced. Evaluate if the event as a whole accomplished the purpose and goals established at the beginning of the process as well as how each component of the event and its production contributed to the purpose and goals.