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- All Subjects: Stereotyping
- Creators: Fisher, Bobbi Paige
- Creators: Mandel, Naomi
- Member of: Theses and Dissertations
- Resource Type: Text
Description
The current study looked at weight stereotype presence and whether certain types of medical professionals held this bias over others. This study also investigated if there was a relation between medical professionals' self-esteem and the presence of the weight stereotype. By having a sample consisting of registered nurses, physician assistants, and medical doctors data was then collected within each group to analyze for any significant differences between the three levels of medical professionals. Eleven participants were guided through participation in the Harvard Implicit Association Test, specifically testing for weight stereotype presence, followed by responses to 50 true/false statements on the Sorensen Self-Esteem Test to measure the self-esteem of each participant. The participants within this study were 11 medical professionals, between the ages of 25 and 59, with 6 women and 5 men. The resulting sample consisted of 6 registered nurses, 3 physician assistants, and 2 medical doctors all currently practicing medicine in the state of Arizona, with the exception of 1 participant who is practicing in Colorado. This study was conducted through Qualtrics, an online database through Arizona State University. Upon completion of the study, 3 different tests were run using the data collected. The first was a between-subjects effect test to determine if there was a difference in stereotype presence among the three levels of medical professionals. The second test was a correlation between stereotype presence and the self-esteem each medical professional displayed. The third was a between-subjects effect test looking at self-esteem differences among the three levels of medical professionals. None of the tests yielded significant results, suggesting that there is no difference in weight stereotype presence or self-esteem among the three groups of medical professionals. The data also suggests that there is no correlation between a medical professionals' self-esteem and weight stereotype presence. Suggestions for future research within this paper have discussed ways to improve the current study in order to create significant results.
ContributorsFisher, Bobbi Paige (Author) / Lewis, Stephen (Thesis director) / Edwards, Alison (Committee member) / School of Social and Behavioral Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
Marketers have extensive data on consumers used to enhance value for consumers. However, the same segmenting, targeting, and positioning practices that provide value for unique, specific consumers, can also create the conditions to discriminate against groups with any given characteristic. In this research I examine this tension by unpacking contexts surrounding (a) who feels discriminated against in response to contrasting marketplace treatment and (b) who is still overlooked, despite all marketers seem to know about consumers. Specifically, in Chapter 1 I examine how men’s and women’s responses to the common practice of gender-based price variation differ. I find that women view higher prices for themselves as signals of gender discrimination that are unfair, which negatively impacts many brand outcomes (i.e., choice, purchase likelihood, competitor patronage). In contrast, men are less attuned to the prices as signals of gender discrimination because they are more likely to endorse free market principles, and so their perceived price unfairness and subsequent brand responses are not as negatively impacted. I find that these effects persist across utilitarian and hedonic items, across products, services, and experiences, across temporary and permanent price differences, and is specific to gender-based price variation, not gendering alone or price differences alone.
In Chapter 2, I examine marketplace stereotypes of people with disabilities, an understudied group despite being the largest global minority. In this research, I reveal the disability preference stereotype, the inference that individuals with disabilities prefer utilitarian, over hedonic items, even though hedonic enjoyment is important to the well-being commonly sought as part of the human experience. These inferred preferences are misaligned with the actual preferences of disabled consumers. This bias occurs even when observers are informed that the product is a gift, when provided substantial information about the target consumer’s hedonic interests, and when the items are completely unrelated to disability (e.g., a documentary versus reality television streaming channel). This suppression of hedonic interests and pursuits can be mitigated if the target’s perceived need for support is attenuated through improvements in environmental accessibility.
ContributorsVan der Sluis, Helen (Author) / Morales, Andrea C (Thesis advisor) / Samper, Adriana (Thesis advisor) / Mandel, Naomi (Committee member) / Lamberton, Cait (Committee member) / Dahl, Darren (Committee member) / Arizona State University (Publisher)
Created2022