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- Creators: Department of Economics
- Member of: Theses and Dissertations
- Status: Published
Description
The following thesis analyzed the non-profit organization, Welcome to America Project (WTAP) to understand and identify effective marketing techniques for non-profits. The primary focus of the WTAP, a non-profit organization helping newly arrived refugees in Arizona is to provide them with basic necessities by collecting monetary and in-kind donations from volunteers. WTAP's limited resources require the organization to use creative marketing techniques to solicit donations effectively and efficiently. Through an analysis of WTAP's current marketing techniques and the marketing methods of three benchmark organizations, Project C.U.R.E., Feed My Starving Children, and Maggie's Place, we have identified several opportunities for WTAP to consider.
ContributorsVasoya, Charmi (Co-author) / Chan, Dona (Co-author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / O'Connor, Megan (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2013-05
Description
This thesis examines the marketing efforts of Arizona Microcredit Initiative (AMI), a 501(c)(3) nonprofit run by Arizona State University students. The mission of AMI is to empower and education underserved entrepreneurs in greater Phoenix through microloans up to $5,000, free consulting and free business education workshops. Included is an analysis of past marketing efforts, research on potential solutions and recommendations for future marketing strategy.
ContributorsNichols, Elizabeth (Author) / Shockley, Gordon (Thesis director) / Geiger, Karen (Committee member) / School of Mathematical and Statistical Sciences (Contributor) / Department of Economics (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of International Letters and Cultures (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
The Community Action Research Experiences program integrates the research and teaching mission of Arizona State University by providing services to the community by fostering professional and leadership development of students. It is hoped that the results of the collaborations with CARE will serve to further an organization's goals and effectiveness. VALLEYLIFE (VL) is a non-profit organization striving to help people with disabilities. VL develops Action Programs for each of its clients, whom they call members, to improve their independent or social skills. Examples of programs that members may work on include tasks such as computer training, visual arts, or writing. VALLEYLIFE lacked the data to evaluate if the developed and implemented Action Programs are properly carried out by the staff in ways that are beneficial to members. Given the problem, this research project sought to conduct a process evaluation of the staff regarding their implementation of the Action Programs. This involved observations of employee-member interactions in performing the Action Programs and an interview of staff measuring their preparedness and confidence in performing the program and their feelings of the programs and how things are run. This research provided the following implications to VALLEYLIFE. VL might consider performing periodic observations and reviews of the program implementation to monitor quality. VL may consider involving staff in program development and revision to create programs that better serve members. VL may consider generating ideas for how they may cooperate when a peer is struggling to keep up with events that happen through the day in the interest of better serving the members. Overall, employees are doing well as they are efficient in carrying out the written programs during program time. They are comfortable with what they are doing, use time effectively, and do their best to help the members. There is always room for improvement however and by considering some of the implications mentioned, VALLEYLIFE and their employees may be able to take action that may hold potential for further improvements in effectiveness.
ContributorsAbalos, Cherylene Sales (Author) / Bradley, Robert (Thesis director) / Dumka, Larry (Committee member) / Goldblatt, Lois (Committee member) / Barrett, The Honors College (Contributor) / School of Life Sciences (Contributor) / T. Denny Sanford School of Social and Family Dynamics (Contributor)
Created2013-05
Description
Research has examined the many motivations of international volunteers (voluntourists), but there is limited research about how volunteers are reached, as well as differing perceptions between travelers who have and have not traveled before. This study examines the preferences and perspectives of college-age, western backpackers. The general terms "backpacker" and "traveler" are used throughout the paper for simplicity, but it is important to note that these backpackers are specifically from the college-age, western demographic. First, the study addresses which recruitment avenues are the most successful, as well as which avenues could be utilized to increase the number of foreign, short-term volunteers. In addition, this study examines the differences between backpacker perceptions - specifically the differences in potential volunteering motivations and concerns. Data was collected through an anonymous online survey distributed to self-identified travelers between the ages of 18 and 25 in the United States and travel destinations in Vietnam and India. According to traveler responses, personal recommendations and hotels/hostels are important resources when making travel plans. Despite the importance of both resources, personal recommendations drew more travelers to volunteer than hostels/hotels (none of the travelers surveyed learned about their last volunteer opportunity through a hostel), revealing a potential avenue of recruitment. A small number of organizations have reported successfully utilizing the hostel-partnership model, which implies that successful partnerships are possible. Further, potential motivations to volunteer were similar between those who have and those who have not volunteered, however, potential concerns between the two groups differed. Those who had volunteered before reported to be considerably more concerned about adherence to cultural norms, as well as communication barriers, while those who had not volunteered were much more concerned about safety. These findings lead to several theoretical implications for nonprofits with respect to utilizing hostels for volunteer recruitment, as well as addressing concerns of those who have volunteered before differently from those who have not.
ContributorsWorkman, Hunter (Co-author) / Pfeiffer, Nicholaus (Co-author) / Wang, Lili (Thesis director) / Salamone, Damien (Committee member) / Louis, Arulraj (Committee member) / School of Human Evolution and Social Change (Contributor) / School of Molecular Sciences (Contributor) / Department of Economics (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05