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This paper encompasses part of the complex topic of relationships between consumers, organic products, and advertising in America with a particular focus on Tempe, Arizona. Background research included in this paper includes how the term "organic" was developed and regulated to fit the federal standards that are implied through the

This paper encompasses part of the complex topic of relationships between consumers, organic products, and advertising in America with a particular focus on Tempe, Arizona. Background research included in this paper includes how the term "organic" was developed and regulated to fit the federal standards that are implied through the use of the USDA organic label that was introduced in October of 2002. Further research considers the factors that have empirically and overwhelmingly contributed to motivations of attitude development and purchasing behaviors of the average organic consumer in America, tracking changes and potential causes over the past several decades. A large proportion of this paper analyzes the results of a survey conducted in Tempe between late 2014 and early 2015. This survey, shown in the appendices, includes responses from 310 Tempe consumers regarding questions of demographics, knowledge and perception of organic products, perceived access to organic products, consumer values, and purchasing behaviors. The results of the survey reflect the values displayed in previous studies on national surveys, with some discrepancies that appear to set Tempe apart from the national average. However, the results of the survey are limited by their exclusion and limited parsing of multiple confounds. Additionally, the respondents of the survey were not proportionate to the actually population of Tempe and therefore cannot be accurately generalized to the Tempe population as a whole. The third and final section of this paper deals with the relationship between advertisers and consumers. This considers how advertising helps to develop product values and perceptions through various methods. Future directions for advertising of organic products is also addressed, as advertisers can potentially become a source of developing scientific information if properly utilized. Further directives and gaps in research are addressed in the final portion of the paper and include how to increase consumer knowledge, the problems faced by organic advocates, what is important about what we already know, and where to go from here.
ContributorsAttanasio, Amber-Leigh Lace (Author) / Brian, Jennifer (Thesis director) / Phillips, Elizabeth Capaldi (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor) / School of Life Sciences (Contributor)
Created2015-05
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Reactions between minerals and organic compounds in hydrothermal systems (high temperature and presence of H2O) are critical in the Earth’s deep carbon cycle and may have implications in the origins of life. Previous work demonstrated that in the absence of a mineral, hydrothermal reaction of cis- and trans-1,2-dimethylcyclohexane is

Reactions between minerals and organic compounds in hydrothermal systems (high temperature and presence of H2O) are critical in the Earth’s deep carbon cycle and may have implications in the origins of life. Previous work demonstrated that in the absence of a mineral, hydrothermal reaction of cis- and trans-1,2-dimethylcyclohexane is extremely slow and resulted in the formation of many products. However, in the presence of sphalerite (ZnS), the reaction rate is significantly increased and it results in the formation of one main product, the corresponding stereoisomer. Following similar methods, we demonstrated that the sphalerite used in the reaction of cis-1,2-dimethylcyclohexane to the trans- stereoisomer visually changes structure via SEM. Additionally, we ran the experiments in sealed glass tubes, which unlike previously used gold tubes, do not react with the organics and provides more volume for larger amounts of mineral to be used. Finally, we investigated the role of other metal sulfides (FeS and PbS) in organic transformation reactions and analyzed their resulting physical structure. We found the role of FeS catalysis to be ambiguous and that PbS seemed to have no effect in the transformation reactions. We also found the glass tube data using ZnS to track previously published data with the same reactions in gold tubes. Our reactions were run without pressurizing the reaction vessels and at 300°C indicating pressure is not main factor in product formation (compare 1000 bar and 300°C).
ContributorsMchenry, Austin Ryan (Author) / Gould, Ian (Thesis director) / Johnson, Kristin (Committee member) / Department of Psychology (Contributor) / School of Life Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05