Matching Items (5)
Filtering by

Clear all filters

156159-Thumbnail Image.png
Description
It is vital for schools to have qualified teachers educating our children. Institutions with teacher preparation programs supply a valuable service to their communities by providing classrooms with devoted professionals who thrive on helping children learn, and the Teachers College, where this study is set, is one such institution. The

It is vital for schools to have qualified teachers educating our children. Institutions with teacher preparation programs supply a valuable service to their communities by providing classrooms with devoted professionals who thrive on helping children learn, and the Teachers College, where this study is set, is one such institution. The Teachers College offers two pathways to gain teacher certification: a traditional bachelor’s degree in teaching areas such as elementary, secondary, or special education, as well as master’s degrees in those same teaching areas which offer students with a bachelor’s degree in an area other than teaching, another pathway to teacher certification. Many people who receive their bachelor degrees and then return to college to earn advanced K-12 teacher education degrees are from the millennial generation. The decision to return to college to earn a master’s degree with teacher certification can be a stressful one. Millennial students seeking teacher certification often have fulltime jobs and families, and therefore need the process of returning to school to be quick and efficient. How well these prospective students communicate with the admissions staff at their school of choice will determine if they receive the information needed to complete their applications. The focus of this study is to investigate if a proactive advising text message innovation developed for this study called TextEd, used during the admission process for graduate level, teacher certification programs at the Teachers College, affected applicant communication levels and customer satisfaction through the application process. More specifically, surveys and interviews were conducted with applicants from three teacher certifications programs to determine if TextEd was an effective tool for communication with millennial applicants. Results indicated that applicants’ preferred method of communication was their cell phone, and an increased level of customer satisfaction occurred when using a proactive advising approach with text messaging during the admissions process.
ContributorsO'Malley, Katherine I (Author) / Hermanns, Carl (Thesis advisor) / Caterino, Linda (Committee member) / Fogerty, Glen (Committee member) / Arizona State University (Publisher)
Created2018
135328-Thumbnail Image.png
Description
Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty

Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty since millennials are always on the lookout for the next best thing and will "trade up for brands that matter, but trade down when brand value is weak", it poses a challenge for the marketing departments of companies (Fromm, J. & Parks, J.). The airline industry is one of the fastest growing sectors as "the total number of people flying on U.S. airlines will increase from 745.5 million in 2014 and grow to 1.15 billion in 2034," which shows that airlines have a wider population to market to, and will need to improve their marketing strategies to differentiate from competitors (Power). The financial sector also has a difficult time reaching out to millennials because "millennials are hesitant to take financial risks," as well as downing in college debt, while not making as much money as previous generations (Fromm, J. & Parks, J.). By looking into the marketing strategies, specifically using social media platforms, of the two industries, an understanding can be gathered of what millennials are attracted to. Along with looking at the marketing strategies of financial and airline industries, I looked at the perspectives of these industries in different countries, which is important to look at because then we can see if the values of millennials vary across different cultures. Countries chosen for research to further examine their cultural differences in terms of marketing practices are the United States and England. The main form of marketing that was used for this research were social media accounts of the companies, and seeing how they used the social networking platforms to reach and engage with their consumers, especially with those of the millennial generation. The companies chosen for further research for the airline industry from England were British Airways, EasyJet, and Virgin Atlantic, while for the U.S. Delta Airlines, Inc., Southwest Airlines, and United were chosen. The companies chosen to further examine within the finance industry from England include Barclay's, HSBC, and Lloyd's Bank, while for the U.S. the banks selected were Bank of America, JPMorgan Chase, and Wells Fargo. The companies for this study were chosen because they are among the top five in their industry, as well as all companies that I have had previous interactions with. It was meant to see what the companies at the top of the industry were doing that set them apart from their competitors in terms of social media marketing content and see if there were features they lacked that could be changed or improvements they could make. A survey was also conducted to get a better idea of the attitudes and behaviors of millennials when it comes to the airline and finance industries, as well as towards social media marketing practices.
ContributorsPathak, Krisha Hemanshu (Author) / Kumar, Ajith (Thesis director) / Arora, Hina (Committee member) / W. P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
136454-Thumbnail Image.png
Description
The business models of the music industry are currently experiencing rapid changes. Services such as Spotify, SoundCloud, and Pandora offer methods of consuming music unlike any the industry has seen before. Consumers have shifted from wanting products (digital music and CDs) to using streaming services (Spotify, Pandora, etc.). This study

The business models of the music industry are currently experiencing rapid changes. Services such as Spotify, SoundCloud, and Pandora offer methods of consuming music unlike any the industry has seen before. Consumers have shifted from wanting products (digital music and CDs) to using streaming services (Spotify, Pandora, etc.). This study analyzes the motivation for these changes and considers why people choose the avenues by which they experience music.
ContributorsDugan, Emma (Co-author) / Foley, Meghan (Co-author) / Bhattacharjya, Nilanjana (Thesis director) / Ingram-Waters, Mary (Committee member) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor) / WPC Graduate Programs (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2015-05
134465-Thumbnail Image.png
Description
Social media has evolved so quickly in the past two decades and continues to grow and change at a rapid pace. This way of connecting and communicating with others has become so ingrained in daily life and can have a major influence on people's actions. Social media and social networking

Social media has evolved so quickly in the past two decades and continues to grow and change at a rapid pace. This way of connecting and communicating with others has become so ingrained in daily life and can have a major influence on people's actions. Social media and social networking look vastly different today than it did in the past, and will continue to change for the future. The sports and travel industries are no exception to the integration of social media. Both entities understand the importance of being prominent in the online domain and connecting to the Millennial generation. It is crucial for young people to learn how to positively use social media in the classroom and in the workplace as their lives become consumed by this digital world. The emphasis on social media in different facets of society can bring both positive and negative connotations along with it, depending on how, when, and why people decide to use it. Social media is not meant to replace all interactions and forms of contact, but rather enhance these relationships. By analyzing the history of social media, current trends and effects, this project seeks to forecast the impact that social media will continue to have in the future. In the fast paced world today, social media and other forms of electronic communication will only continue to increase and be intensified. This project explores how social media has impacted society, most importantly, the travel industry and the sports industry. Social media will continue to expand knowledge, connect people all over the world, and enhance experiences as it inevitably becomes even more integrated into everyday life.
ContributorsHomes, Taylor (Co-author) / Larkin, Anna (Co-author) / Eaton, John (Thesis director) / McIntosh, Daniel (Committee member) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / WPC Graduate Programs (Contributor) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
161635-Thumbnail Image.png
Description
The COVID-19 pandemic carries many implications that are resulting in substantial shifts in the way people work, live, and socialize. Interest in the effects of the pandemic on residential mobility and discussions about the short- and long-term impacts on housing preferences have grown. Recent studies have explored the pandemic’s implications

The COVID-19 pandemic carries many implications that are resulting in substantial shifts in the way people work, live, and socialize. Interest in the effects of the pandemic on residential mobility and discussions about the short- and long-term impacts on housing preferences have grown. Recent studies have explored the pandemic’s implications for the housing market. Yet, little is known about how COVID-19 is changing people’s housing needs and residential choices.This research narrows the gap in the literature by exploring changing housing preferences in the Phoenix metro area (PMA) among Millennials (i.e., those born between 1981 and 1996; Pew Research Center, 2019). The study uses data from (i) one- on-one interviews with Millennials and other generations, planners, and real estate agents, (ii) the U.S. Census, (iii) Zillow, and (iv) scholarly publications and regional media to investigate the push and pull factors shaping emerging Millennial housing trends in the PMA. This study also investigates the implications of Millennials’ changing residential choices on the PMA housing market, with special attention to impacts on social equity. The findings suggest that the pandemic has made Millennials reevaluate their residential choices. While this generation's locational housing preferences were strongly motivated by proximity-related factors (Ehlenz et al., 2020; Pfeiffer et al., 2019), telecommuting and online learning resulted in Millennials’ mobility to smaller cities, suburban neighborhoods, and areas far away from jobs and schools. This research also finds that Millennials are becoming more interested in privacy, flexibility in housing, and larger homes that include work and outdoor spaces. Finally, the study reveals concerns about the increasing risk of eviction because of the business shutdowns and employment losses caused by the ongoing health crisis. Overall, this research suggests that planners and decisionmakers should rethink PMA urban growth policies to avoid continued suburbanization and social justice challenges, such as eviction and foreclosures. It also highlights the positive outcomes of flexible housing as an effective tool for community development. The findings suggest that planners and developers should integrate considerations of generational diversity into housing practice and theory.
ContributorsSaadaoui, Rababe (Author) / Pfeiffer, Deirdre (Thesis advisor) / Ehlenz, Meagan (Committee member) / Jamme, Hue-Tam (Committee member) / Arizona State University (Publisher)
Created2021