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Proactive advising in admission services: minding the gap in effective communication through text messaging

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It is vital for schools to have qualified teachers educating our children. Institutions with teacher preparation programs supply a valuable service to their communities by providing classrooms with devoted professionals who thrive on helping children learn, and the Teachers College, where this study is set, is one such institution. The…

It is vital for schools to have qualified teachers educating our children. Institutions with teacher preparation programs supply a valuable service to their communities by providing classrooms with devoted professionals who thrive on helping children learn, and the Teachers College, where this study is set, is one such institution. The Teachers College offers two pathways to gain teacher certification: a traditional bachelor’s degree in teaching areas such as elementary, secondary, or special education, as well as master’s degrees in those same teaching areas which offer students with a bachelor’s degree in an area other than teaching, another pathway to teacher certification. Many people who receive their bachelor degrees and then return to college to earn advanced K-12 teacher education degrees are from the millennial generation. The decision to return to college to earn a master’s degree with teacher certification can be a stressful one. Millennial students seeking teacher certification often have fulltime jobs and families, and therefore need the process of returning to school to be quick and efficient. How well these prospective students communicate with the admissions staff at their school of choice will determine if they receive the information needed to complete their applications. The focus of this study is to investigate if a proactive advising text message innovation developed for this study called TextEd, used during the admission process for graduate level, teacher certification programs at the Teachers College, affected applicant communication levels and customer satisfaction through the application process. More specifically, surveys and interviews were conducted with applicants from three teacher certifications programs to determine if TextEd was an effective tool for communication with millennial applicants. Results indicated that applicants’ preferred method of communication was their cell phone, and an increased level of customer satisfaction occurred when using a proactive advising approach with text messaging during the admissions process.
ContributorsO'Malley, Katherine I (Author) / Hermanns, Carl (Thesis advisor) / Caterino, Linda (Committee member) / Fogerty, Glen (Committee member) / Arizona State University (Publisher)
Created2018
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Have Millennials’ Housing Preferences Changed in the COVID Era? A Case of the Phoenix Metropolitan Area

Description
The COVID-19 pandemic carries many implications that are resulting in substantial shifts in the way people work, live, and socialize. Interest in the effects of the pandemic on residential mobility and discussions about the short- and long-term impacts on housing preferences have grown. Recent studies have explored the pandemic’s implications…

The COVID-19 pandemic carries many implications that are resulting in substantial shifts in the way people work, live, and socialize. Interest in the effects of the pandemic on residential mobility and discussions about the short- and long-term impacts on housing preferences have grown. Recent studies have explored the pandemic’s implications for the housing market. Yet, little is known about how COVID-19 is changing people’s housing needs and residential choices.This research narrows the gap in the literature by exploring changing housing preferences in the Phoenix metro area (PMA) among Millennials (i.e., those born between 1981 and 1996; Pew Research Center, 2019). The study uses data from (i) one- on-one interviews with Millennials and other generations, planners, and real estate agents, (ii) the U.S. Census, (iii) Zillow, and (iv) scholarly publications and regional media to investigate the push and pull factors shaping emerging Millennial housing trends in the PMA. This study also investigates the implications of Millennials’ changing residential choices on the PMA housing market, with special attention to impacts on social equity. The findings suggest that the pandemic has made Millennials reevaluate their residential choices. While this generation's locational housing preferences were strongly motivated by proximity-related factors (Ehlenz et al., 2020; Pfeiffer et al., 2019), telecommuting and online learning resulted in Millennials’ mobility to smaller cities, suburban neighborhoods, and areas far away from jobs and schools. This research also finds that Millennials are becoming more interested in privacy, flexibility in housing, and larger homes that include work and outdoor spaces. Finally, the study reveals concerns about the increasing risk of eviction because of the business shutdowns and employment losses caused by the ongoing health crisis. Overall, this research suggests that planners and decisionmakers should rethink PMA urban growth policies to avoid continued suburbanization and social justice challenges, such as eviction and foreclosures. It also highlights the positive outcomes of flexible housing as an effective tool for community development. The findings suggest that planners and developers should integrate considerations of generational diversity into housing practice and theory.
ContributorsSaadaoui, Rababe (Author) / Pfeiffer, Deirdre (Thesis advisor) / Ehlenz, Meagan (Committee member) / Jamme, Hue-Tam (Committee member) / Arizona State University (Publisher)
Created2021