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Entrepreneurs have always existed in some form. Many researchers have attempted to define the core characteristics and personal traits of entrepreneurs. Few authors have presented significant research about the relationships between these entrepreneurs and their mentors. The purpose of this paper is to explore and evaluate the need for mentoring

Entrepreneurs have always existed in some form. Many researchers have attempted to define the core characteristics and personal traits of entrepreneurs. Few authors have presented significant research about the relationships between these entrepreneurs and their mentors. The purpose of this paper is to explore and evaluate the need for mentoring student entrepreneurs. Quantitative data on the subject is scarce, but there are several sources that provide qualitative data that are available for review and interpretation. This study will review the available research and draw from the insights and conclusions to provide a framework to improve the success of entrepreneurship through mentoring.
ContributorsViramontes, Stephen (Author) / Ostrom, Amy (Thesis director) / Boradkar, Prasad (Committee member) / Peck, Sidnee (Committee member) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The following creative project was a two part study regarding the wedding and event planning industry. Part one consisted of planning and executing an event followed by an analysis of the event in terms of strengths, weaknesses, and customer feedback. Part two consisted of evaluating a potential wedding planning company

The following creative project was a two part study regarding the wedding and event planning industry. Part one consisted of planning and executing an event followed by an analysis of the event in terms of strengths, weaknesses, and customer feedback. Part two consisted of evaluating a potential wedding planning company by the standards of the Business Model Canvas Method. The overall goal of this project was to determine if I would be pursuing a career as an independent wedding and event consultant or exploring other career options based on the research conducted and which option would be best aligned with my desires and career aspirations.
ContributorsHawbaker, Christina Elizabeth (Author) / Peck, Sidnee (Thesis director) / LePine, Marcie (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2013-12
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Description
The Barrett, the Honors College Internships and Research Department provides information regarding internship and research position availabilities, generates greater exposure to various companies and organizations seeking student help, and offers students assistance in applying for employment. The office's current objectives are to increase student engagement and escalate student success in

The Barrett, the Honors College Internships and Research Department provides information regarding internship and research position availabilities, generates greater exposure to various companies and organizations seeking student help, and offers students assistance in applying for employment. The office's current objectives are to increase student engagement and escalate student success in internship and research involvement. The application of marketing resources requires evaluation and improvement in order to increase attendance at the events held by the office each semester, which have consistently received disappointing turnouts. This study examines the marketing communication channels currently used in order to productively correlate these channels with event attendance.
ContributorsVillemez, Hallie Katherine (Author) / Eaton, John (Thesis director) / Olsen, Doug (Committee member) / Russo, Lianne (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor)
Created2013-12
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DescriptionThe following contains the reasons why one would want to start and own their own business, a brief analysis of the author's experience with his own business, and an eight step guide that will lead an individual through the preliminary work that is necessary when starting a small business.
ContributorsGriffen, Jack Henry (Author) / Peck, Sidnee (Thesis director) / Vanasek, James (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor)
Created2014-05
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Description
Entreprenurshift: An Era of Transition asks the questions: what is an entrepreneur? Has the definition changed? Or is the landscape changing around the individuals? The thesis surveys the entrepreneurial landscape, starting with early inventors in the 19th century to today's top minds in technical fields, finding common characteristics all entrepreneurs

Entreprenurshift: An Era of Transition asks the questions: what is an entrepreneur? Has the definition changed? Or is the landscape changing around the individuals? The thesis surveys the entrepreneurial landscape, starting with early inventors in the 19th century to today's top minds in technical fields, finding common characteristics all entrepreneurs share. Then, the analysis focuses on how the entrepreneurial landscape has shifted, specifically looking at the change in technological advances, avenues for fundraising capital, and the concept of virality, which ultimately create an entirely new playing field. In the end, although the process of being an entrepreneur is the very different, the landscape attracts the same type of people, all who are willing to risk everything in order to see success. In short, the entrepreneurial landscape is changing drastically, but the individuals successful in entrepreneurship today seem to attain the same characteristics as all the successful entrepreneurs who came before them all.
ContributorsUnderseth, Kyle Philip (Author) / Peck, Sidnee (Thesis director) / Sebold, Brent (Committee member) / Barrett, The Honors College (Contributor) / Department of English (Contributor) / School of Sustainability (Contributor)
Created2014-05
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Description
This paper takes a look at developing a technological start up revolving around the world of health and fitness. The entire process is documented, starting from the ideation phase, and continuing on to product testing and market research. The research done focuses on identifying a target market for a 24/7

This paper takes a look at developing a technological start up revolving around the world of health and fitness. The entire process is documented, starting from the ideation phase, and continuing on to product testing and market research. The research done focuses on identifying a target market for a 24/7 fitness service that connects clients with personal trainers. It is a good study on the steps needed in creating a business, and serves as a learning tool for how to bring a product to market.
ContributorsHeck, Kyle (Co-author) / Mitchell, Jake (Co-author) / Korczynski, Brian (Co-author) / Peck, Sidnee (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Economics (Contributor) / Department of Management (Contributor) / Department of Psychology (Contributor) / Department of Supply Chain Management (Contributor) / School of Accountancy (Contributor) / W. P. Carey School of Business (Contributor)
Created2014-05
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Description
Arizona State University students are currently out of the loop when it comes to hearing about events being held in their community. This is because there is no established service that provides an inclusive list of both on and near campus events. What's worse is that the current methods for

Arizona State University students are currently out of the loop when it comes to hearing about events being held in their community. This is because there is no established service that provides an inclusive list of both on and near campus events. What's worse is that the current methods for event marketing rely heavily on who one knows. Currently, ASU students hear about events through word of mouth, email chains, Facebook pages, and posters around campus. Thankfully, there is now an event marketing method that is available to everyone. UniEvents is a newly developed event service that live-tracks events around ASU's Tempe campus. UniEvents consists of a webpage that accommodates all screen sizes and is accessible by all devices including smartphones, tablets, and desktop computers. The website offers a user-friendly interface and useful features. Students are able to scan through event listings on a calendar or they can use an interactive map to find events nearest to them. Furthermore, UniEvents also offers the option for users to submit events to be advertised through the service. This way, students and organizations can easily spread the word about events on campus. Through UniEvents, ASU students will finally be able to see a conclusive list of upcoming events in one convenient site. Students will be able to save time and hassle by not having to rely on numerous sources to learn about events. UniEvents is committed to help students learn about events and get involved in campus activities!
ContributorsDeegan, Taylor (Co-author) / Nguyen, Lilian (Co-author) / Ostrom, Lonnie (Thesis director) / Schlacter, John (Committee member) / Harrington Bioengineering Program (Contributor) / Economics Program in CLAS (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05