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Cognitive technology has been at the forefront of the minds of many technology, government, and business leaders, because of its potential to completely revolutionize their fields. Furthermore, individuals in financial statement auditor roles are especially focused on the impact of cognitive technology because of its potential to eliminate many of

Cognitive technology has been at the forefront of the minds of many technology, government, and business leaders, because of its potential to completely revolutionize their fields. Furthermore, individuals in financial statement auditor roles are especially focused on the impact of cognitive technology because of its potential to eliminate many of the tedious, repetitive tasks involved in their profession. Adopting new technologies that can autonomously collect more data from a broader range of sources, turn the data into business intelligence, and even make decisions based on that data begs the question of whether human roles in accounting will be completely replaced. A partial answer: If the ramifications of past technological advances are any indicator, cognitive technology will replace some human audit operations and grow some new and higher order roles for humans. It will shift the focus of accounting professionals to more complex judgment and analysis.
The next question: What do these changes in the roles and responsibilities look like for the auditors of the future? Cognitive technology will assuredly present new issues for which humans will have to find solutions.
• How will humans be able to test the accuracy and completeness of the decisions derived by cognitive systems?
• If cognitive computing systems rely on supervised learning, what is the most effective way to train systems?
• How will cognitive computing fair in an industry that experiences ever-changing industry regulations?
• Will cognitive technology enhance the quality of audits?
In order to answer these questions and many more, I plan on examining how cognitive technologies evolved into their use today. Based on this historic trajectory, stakeholder interviews, and industry research, I will forecast what auditing jobs may look like in the near future taking into account rapid advances in cognitive computing.
The conclusions forecast a future in auditing that is much more accurate, timely, and pleasant. Cognitive technologies allow auditors to test entire populations of transactions, to tackle audit issues on a more continuous basis, to alleviate the overload of work that occurs after fiscal year-end, and to focus on client interaction.
ContributorsWitkop, David (Author) / Dawson, Gregory (Thesis director) / Munshi, Perseus (Committee member) / School of Accountancy (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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This thesis serves as a business plan for an intellectual property law firm, Starr PLLC. The intellectual property law firm is intended to be started by two attorneys with 10+ years of experience. It is believed that the firm will be more profitable during the start-up phase if begun by

This thesis serves as a business plan for an intellectual property law firm, Starr PLLC. The intellectual property law firm is intended to be started by two attorneys with 10+ years of experience. It is believed that the firm will be more profitable during the start-up phase if begun by attorneys with previous experience rather than recent law school graduates. Starr PLLC will gear its intellectual property services towards small business owners in the greater Phoenix area. Many small business owners seek intellectual property legal services from large firms where they do not to receive the service they deserve. Large law firms have several clients and often make themselves more available for larger well-known clients rather than small business owners. The needs of a small business owner often come in second to the needs of well-known clients. Additionally, small business owners are typically stuck with an inexperienced attorney handling a majority of their case when they use the services of a large law firm. Starr PLLC wants to change this by making small business owners the focus of its services and ensuring that their cases are handled by an experienced attorney. Starr PLLC would like to eventually expand to a mid-size firm with 30 \u2014 50 attorneys. Networking and marketing will be important to achieving that growth. For this thesis, current small business owners were interviewed and asked what they look for when seeking legal services. Half of the small business owners who were interviewed had sought intellectual property legal services prior to the interview and the other half had not. This allowed for insight from both types of clients. Additionally, several attorneys and the marketing director of a law firm were interviewed to gain insight regarding the operations of a pre-existing firm. The founding partner of a law firm was also interviewed and provided information on the many challenges that one must overcome to start a successful law firm. This business plan was structured around the responses received during these interviews as well as the ones previously mentioned.
ContributorsStarr, Lynnsee Irene (Author) / Dawson, Gregory (Thesis director) / Miller, Duane (Committee member) / Department of Finance (Contributor) / W. P. Carey School of Business (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12