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Amazon Prime Air Delivery: Business Proposal Reconstruction, Review, and Recommendations

Description

Amazon Prime Air is the innovative new service that promises automated drone delivery in thirty minutes or less. The platform has not yet been brought to market, but there is a plethora compelling data available that suggests it will be

Amazon Prime Air is the innovative new service that promises automated drone delivery in thirty minutes or less. The platform has not yet been brought to market, but there is a plethora compelling data available that suggests it will be a unique and highly disruptive business segment for Amazon. The aim of this thesis is to analyze the framework laid out by Amazon.com, Inc. for their anticipated Prime Air drone delivery platform, and offer our recommendations for what steps the e-commerce giant should take moving forward. Following a brief recap of the company's founding and a breakdown of its various business segments, we will begin our analysis by examining past strategic decisions that Amazon has made which have directly contributed to their current market position. It is our goal to construct a narrative of what events lead the company to begin developing a fleet of automated delivery vehicles. Following this history lesson, we will review and criticize the existing elements of Amazon's Prime Air platform, and explore any possible alternatives that they could have taken to optimize the development of this exciting new technology. Criticisms will touch upon elements such as cost efficiencies, brand management, and utilization of infrastructure to name but a few. These criticisms will be based upon data sourced from Amazon's available material as well as comments from market analysts and journalists. The culminating element of our analysis will be to offer our professional recommendations as to what we believe the next logical steps that Amazon should take for their Prime Air platform. These recommendations will be informed by our criticisms and our understanding of Amazon as a corporation. This chapter will be largely concerned with guiding Amazon towards a fully optimized drone delivery platform. Our recommendations will be based upon our extensive experience concerning cost and logistical efficiencies, as well as our knowledge of Amazon as a corporation. We will offer succinct suggestions for Amazon's immediate needs as well as long-term solutions to lingering obstacles that they may face.

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Agent

Created

Date Created
2017-05

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Industrial Benefits and Detractors of Asteroid Mining

Description

Goal of paper: To discuss the benefits and detractors of asteroid mining, and whether this is a task that should be undertaken now, or if something needs to change before real strides can be made in the field. Findings: After

Goal of paper: To discuss the benefits and detractors of asteroid mining, and whether this is a task that should be undertaken now, or if something needs to change before real strides can be made in the field. Findings: After research and looking at what companies are currently doing, I have found several different benefits and detractors of asteroid mining. The main benefit of asteroid mining is acquiring the resources at the end of the project, whether those resources are raw metals being brought back to Earth or water that will be used as fuel for deep space travel. Those resources are extremely valuable and can create a huge profit for the company that acquires them. However, these resources can take an extremely long time to acquire, at least 20 years. So, while this industry can be extremely lucrative, it may take quite a long time and will need plenty of funding and side ventures to stay afloat long enough to reach that goal. Overall, if financed properly asteroid mining can be extremely profitable.

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Agent

Created

Date Created
2017-05

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Marketing to Millennials Within the Airline and Finance Industries Across Cultures

Description

Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to

Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty since millennials are always on the lookout for the next best thing and will "trade up for brands that matter, but trade down when brand value is weak", it poses a challenge for the marketing departments of companies (Fromm, J. & Parks, J.). The airline industry is one of the fastest growing sectors as "the total number of people flying on U.S. airlines will increase from 745.5 million in 2014 and grow to 1.15 billion in 2034," which shows that airlines have a wider population to market to, and will need to improve their marketing strategies to differentiate from competitors (Power). The financial sector also has a difficult time reaching out to millennials because "millennials are hesitant to take financial risks," as well as downing in college debt, while not making as much money as previous generations (Fromm, J. & Parks, J.). By looking into the marketing strategies, specifically using social media platforms, of the two industries, an understanding can be gathered of what millennials are attracted to. Along with looking at the marketing strategies of financial and airline industries, I looked at the perspectives of these industries in different countries, which is important to look at because then we can see if the values of millennials vary across different cultures. Countries chosen for research to further examine their cultural differences in terms of marketing practices are the United States and England. The main form of marketing that was used for this research were social media accounts of the companies, and seeing how they used the social networking platforms to reach and engage with their consumers, especially with those of the millennial generation. The companies chosen for further research for the airline industry from England were British Airways, EasyJet, and Virgin Atlantic, while for the U.S. Delta Airlines, Inc., Southwest Airlines, and United were chosen. The companies chosen to further examine within the finance industry from England include Barclay's, HSBC, and Lloyd's Bank, while for the U.S. the banks selected were Bank of America, JPMorgan Chase, and Wells Fargo. The companies for this study were chosen because they are among the top five in their industry, as well as all companies that I have had previous interactions with. It was meant to see what the companies at the top of the industry were doing that set them apart from their competitors in terms of social media marketing content and see if there were features they lacked that could be changed or improvements they could make. A survey was also conducted to get a better idea of the attitudes and behaviors of millennials when it comes to the airline and finance industries, as well as towards social media marketing practices.

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Date Created
2016-05

An International Approach to Humanitarian Supply Chain: Developed vs. Developing Countries and Future Recommendations

Description

The main factor that has brought humanitarian logistics to the forefront of the disaster relief process is simply the general increase in the number of natural disasters that affect our world. This increase is due to a few different factors.

The main factor that has brought humanitarian logistics to the forefront of the disaster relief process is simply the general increase in the number of natural disasters that affect our world. This increase is due to a few different factors. First, global warming is raising the average temperatures of the oceans, which will bring more intense storms in years to come. Next, the overall increase in global population means that more and more people are affected by these storms. Finally, the increased number of people living in low-lying, coastal regions means that a larger percentage of the population will be affected. Focusing more heavily on humanitarian logistics will help mitigate the amount of suffering by the affected populations. For the purposes of this research paper, humanitarian logistics will be defined as the activities of "planning implementing and controlling the efficient, cost-effective flow of and storage of goods and materials as well as related information, from point of origin to point of consumption for the purpose of alleviating the suffering of vulnerable people" (Thomas and Kopczak, 2005 page 4). A relatively large amount of research has been conducted over the past several decades in regards to humanitarian logistics. However, there is a lack of studies that compare the effectiveness of relief responses on a region-by-region basis. In order to understand why these location-driven logistical differences exist, this study compares and contrasts relief responses from both developed and developing countries. The responses were analyzed in terms of government regulations, beginning infrastructure of the country, relative wealth/GDP of the citizens, and the regional culture. The four disasters that were examined are Hurricane Katrina in the United States, Hurricane Mitch in Honduras, the Tohoku Earthquake and resulting tsunami in Japan, and the Haitian earthquake. These cases are first analyzed separately, and then are evaluated against each other. Each case had its shortcomings in terms of humanitarian logistics. Overall, it was concluded that the governments are typically more involved in developed countries, infrastructure and culture affects all regions, and beginning relative wealth/GDP affects mostly the developing countries. These effects can be both positive and negative; for example, the government regulations in the United States severely hampered the response to Hurricane Katrina, while in Japan the government involvement saved lives and reduced suffering. The other effects are analyzed in depth throughout this paper. Overall, there has never been and probably will never be a perfect relief response that is able to immediately end suffering, but there are many steps to take. These future implications can take various forms. One option is to reduce competition between aid organizations so that they may pool resources and share modes of transportation to both lower cost and increase efficiency of response. Natural disasters are only going to increase in number and severity, so understanding how to respond to them will be integral in the world community moving forward.

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Created

Date Created
2016-05

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A Look into the Operations of Two Nonprofit Organizations on Opposite Sides of the World

Description

This thesis will analyze the operations of two nonprofit organizations located in different parts of the world. One local and one international nonprofit organization was chosen for this thesis/creative project because of the diverse culture, customs and regulations in each

This thesis will analyze the operations of two nonprofit organizations located in different parts of the world. One local and one international nonprofit organization was chosen for this thesis/creative project because of the diverse culture, customs and regulations in each setting. The paper will discuss the operations of St. Vincent de Paul, the Chandler Conference of St. Vincent de Paul, and Sri Sai Darshan Trust (SSDT). The paper begins with a brief history of nonprofit organizations followed by a detailed background on both organizations. The management (organizational structure), finances, marketing, and legalities will be discussed of each nonprofit. The paper will then examine the specialized projects of each organization throughout the year. A PEST, SWOT, value chain, Kraljic, spend, and demand analysis were conducted based off of the research on each nonprofit. The paper will then discuss the problems each organization exhibits and the potential solutions the nonprofits can implement into their daily operations in order to resolve them. This section analyzes the similarities and differences within each business area of the nonprofit organization. Short-term solutions to current business problems and long-term solutions to organizational problems will be discussed in this section. The conclusion is the final element of the thesis. In this section, a balanced scorecard will be created for each nonprofit organization. In addition, the authors will discuss what they learned throughout the entire process. The goal of this thesis/creative project was to integrate the knowledge and concepts from business (marketing, finance, management, accounting, supply chain management, and computer information systems), and find an application for each within nonprofit organizations around the world.

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Agent

Created

Date Created
2016-05

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New Venture Group: Redesign for Strategic Growth

Description

The key to success is hard work and determination. Achieving success is always under construction. This project began as a simple analysis of the firm's progress, as at the time it was in desperate need of new clients and a

The key to success is hard work and determination. Achieving success is always under construction. This project began as a simple analysis of the firm's progress, as at the time it was in desperate need of new clients and a marketing strategy to strengthen its visibility on campus.Through this evaluation, our team found that the firm was in an abysmal state and the previously noted problems were not the only issues of concern. From our research we found that in order for the firm to grow and become a successful student run consulting firm, there are several interorganizational issues that need to be understood and addressed. The intention of New Venture Group and the Consulting Scholars academic program is to provide students the opportunity to garner practical learning experiences. These potential opportunities are not taken full advantage of because of the afflicting problems that exist. The purpose of this thesis is to understand what problems exist within the firm and the next steps that should be taken to resolve them.

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Date Created
2016-05

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THE RETAIL COFFEE INDUSTRY ANALYSIS AND THE COFFEE BREAK HOUSE: A COFFEE SHOP BUSINESS PLAN

Description

The coffee industry is enormous and has grown around the world. Today, 125 million people depend on coffee production for their livelihood, and coffee is consumed in every part of the globe. Arizona State University, the largest public university in

The coffee industry is enormous and has grown around the world. Today, 125 million people depend on coffee production for their livelihood, and coffee is consumed in every part of the globe. Arizona State University, the largest public university in the United States, gathers a large number of coffee drinkers as college students become dependent on caffeine in order to perform their best in multiple facets of their hectic lives. Researchers realized that there is still a gap that has not been filled in the Tempe retail coffee market. Thus, the objective of this project is to conduct a detailed research on the retail coffee industry, and to craft a profitable business plan for a coffee shop in the Vista del Sol community. The researchers utilized both quantitative and qualitative analysis tools. All survey results, calculations, and maps can be found in the appendices and the Excel file.
To help the readers better understand the industry, the researchers provide a detailed analysis on the retail coffee industry from both macro and micro levels. The Coffee Break House aims to be the leader of the retail coffee industry by delivering consistent, fast and superior service, providing high-quality beverages, being the most inviting store, and having the friendliest staff in a relaxing and welcoming environment. The coffee shop will be owned and operated by four equity investors. The business plan, which includes six major sections, shows investors’ vision and strategic focus.
• Market Situation Analysis
• Marketing Strategy
• Supply Chain Strategy
• Financial Strategy
• Expansion Plan
• Risks
The researchers believe that the Coffee Break House has the potential to become a successful business and provide lucrative returns to potential investors. This is due to the company’s aggressive marketing strategy, establishment of the company as a unique entity in the industry, careful development of its products, a well developed supply chain strategy, and a profitable revenue model.

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Created

Date Created
2016-05

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Local Freight Optimization

Description

In order to discover if Company X's current system of local trucking is the most efficient and cost-effective way to move freight between sites in the Western U.S., we will compare the current system to varying alternatives to see if

In order to discover if Company X's current system of local trucking is the most efficient and cost-effective way to move freight between sites in the Western U.S., we will compare the current system to varying alternatives to see if there are potential avenues for Company X to create or implement an improved cost saving freight movement system.

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Agent

Created

Date Created
2015-05

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Integrating Sustainability Within the Internal Operations of Pet Retailers

Description

An examination of ways the pet retail industry can integrate sustainability into their internal operations by pursuing initiatives surrounding associate engagement, logistics/transportation, packaging/certifications, and water and energy conservation.

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Agent

Created

Date Created
2013-05

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Consulting FedEx: An ePro Catalog Improvement Project

Description

The aim of this thesis is to improve the user experience within FedEx's eProcurement system, directly address feedback received from customer surveys, and to make recommendations for the Sourcing and Procurement Division within FedEx. In the first part, the overall

The aim of this thesis is to improve the user experience within FedEx's eProcurement system, directly address feedback received from customer surveys, and to make recommendations for the Sourcing and Procurement Division within FedEx. In the first part, the overall client engagement is outlined with the specific timeline between New Venture Group and FedEx. The thesis encompasses three deliverables that were integral parts to the semester-long consulting engagement. The thesis then dives into methodology and each deliverable individually. After months of conference calls and best practice research, consulting efforts are summarized in the results. In a detailed discussion sections, the thesis forecasts opportunities for FedEx within sourcing and procurement. Here, the thesis draws on sources from various companies and research. Furthermore, overall recommendations are given to FedEx and acknowledgements are made. In conclusion, the thesis hopes to offer FedEx improvements to leverage improved functionality of eProcurement that will become available in the next upgrade of the Performance Management System.

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Agent

Created

Date Created
2016-12