This thesis argues that our current attitudes toward meat consumption should be questioned for multiple reasons: because eating meat is cruel to the animals being eaten, it is detrimental to the environment, it is not at all necessary for a balanced diet, and lastly because the amount of faux meat options are endless. To begin the thesis describes the types of meat filled food that surrounds all of us, as Americans, in our everyday lives. It then meditates on the history of these other non-meat choices, in order to show how important faux meat has been throughout time for various cultures and religions. The work then continues from the past to the present, and profiles the growing availability and abundance of faux meat products in North American culture. In doing this it presents the current vegetarian meat options available to the average American consumer. In hopes of convince consumers that choosing ethically doesn't have to mean choosing blandly, it presents reviews of the taste, texture, and physical appearance of the more popular faux meat products on the market today. After which it turns to the future and commends technological and scientific endeavors in the search for a new cruelty free meat source through in-vitro meat research. And finally this thesis explains the disastrous environmental impact of our current meat filled diets. It concludes that the strong westerner tradition of eating meat is not necessarily the right way to eat. By purchasing and eating meat the consumer is voting, with their dollar, for animal abuse and environmental destruction. The consequences of eating meat are atrocious enough that if people are given a more ethical, delicious, and cheap meat-alternative they will chose it.