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Description
I have created a business plan for the idea of the development of an iOS mobile application called MoveGroove. MoveGroove plans to be a simple, yet engaging application that is designed to maintain a runner's desired pace through music modulation. MoveGroove will allow an individual to set his or her appropriate desired running or jogging pace, and will adjust (speed up or slow down) the music to match their desired pace. It will not be focused on direct competition, but rather, progress. MoveGroove is catered to all ages and types of individuals, whether the individual is a marathon runner or a power-walker through the neighborhood. This iOS application will allow individuals to remain focused, entertained, and engaged. This business plan will allow the reader to understand the foundation of the different types of operating systems resulting in the reasons for creating the application, MoveGroove; how to use the application to provide the mode effective results; and how MoveGroove will contribute to the mobile market. Additionally, within the business plan are categories that allow an individual to determine and compare its growth and marketability against other competitors in the market system. Ultimately, within the current mobile application market, there are over one million applications \u2014 the number of applications is continuing to increase each year. Applications are becoming a large part of the mobile phone. This particular application, MoveGroove, will provide a new way in the mobile market that will increase the productivity of individuals while producing a unique blend of recreational and goal-setting values as they exercise.
ContributorsTon, Victoria Marie (Co-author) / Goyette, Steven (Co-author) / Peck, Sidnee (Thesis director) / Faucon, Christophe (Committee member) / School of Life Sciences (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05