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Colorism- "Prejudice or discrimination against individuals with a dark skin tone, typically among people of the same ethnic or racial group"- is a social problem that has plagued India for decades. This thesis aims to identify how colorism has been transported across oceans and countries and, not only transplanted, but transformed within the second generation demographic-- who are those whose parents immigrated here from India and were born in America. In order to identify how second generation Indians, see color and how it operates in their lives, I sat down with 10 individuals who are attending Arizona State University in pursuit of their undergraduate degrees. I asked them questions relating to social cohesion, society's set beauty standards, proximity to Indian culture, involvement with social media, the origins of colorism, and lastly privilege. Based off of the narratives and experiences they shared with me I concluded that, in terms of colorism amongst this demographic, individuals tend to care more or focus more on their own skin tone as opposed to judging others based on theirs, due to the fear of being othered by the community they are in- whether that be Indian or American. They may not necessarily feel shunned or not accepted by certain community's standards, but they most certainly feel the pressure to conform to both in various situations in their lives. Because of these conclusions, I think colorism operates within this community but has transformed into a concept of transnational beauty and wanting to be seen as beautiful point blank. Not beautiful for an Indian girl or handsome for an Indian guy, and most certainly not beautiful for a South Indian man or women. With further research and more individuals sharing their narratives and experiences, this demographic and generation can reduce the importance the Indian community places on color and widen the definition of beauty.
ContributorsLokareddy, Nikitha (Author) / Bhattacharjya, Nilanjana (Thesis director) / Miller, April (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05