Matching Items (6)
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- All Subjects: Social Psychology
- Creators: Kwan, Virginia S. Y.
- Member of: ASU Electronic Theses and Dissertations
Description
This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB. First, a qualitative assessment of the Theory of Planned Behavior (TPB), Norm Activation Theory (NAT), and Value-Belief-Norm Theory (VBN) is conducted to evaluate a) how well the phenomenon and concepts in each theory match the characteristics of pro-environmental behavior and b) how well the assumptions made in each theory match common assumptions made in purchasing theory. Second, a quantitative assessment of these three theories is conducted in which r2 values and methodological parameters (e.g., sample size) are collected from a sample of 21 empirical studies on GPB to evaluate the accuracy and generalize-ability of empirical evidence. In the qualitative assessment, the results show each theory has its advantages and disadvantages. The results also provide a theoretically-grounded roadmap for modifying each theory to be more suitable for GPB research. In the quantitative assessment, the TPB outperforms the other two theories in every aspect taken into consideration. It proves to 1) create the most accurate models 2) be supported by the most generalize-able empirical evidence and 3) be the most attractive theory to empiricists. Although the TPB establishes itself as the best foundational theory for an empiricist to start from, it's clear that a more comprehensive model is needed to achieve consistent results and improve our understanding of GPB. NAT and the Theory of Interpersonal Behavior (TIB) offer pathways to extend the TPB. The TIB seems particularly apt for this endeavor, while VBN does not appear to have much to offer. Overall, the TPB has already proven to hold a relatively high predictive value. But with the state of ecosystem services continuing to decline on a global scale, it's important for models of GPB to become more accurate and reliable. Better models have the capacity to help marketing professionals, product developers, and policy makers develop strategies for encouraging consumers to buy green products.
ContributorsRedd, Thomas Christopher (Author) / Dooley, Kevin (Thesis advisor) / Basile, George (Committee member) / Darnall, Nicole (Committee member) / Arizona State University (Publisher)
Created2012
Description
The current study examines the role that context plays in hackers' perceptions of the risks and payoffs characterizing a hacktivist attack. Hacktivism (i.e., hacking to convey a moral, ethical, or social justice message) is examined through a general game theoretic framework as a product of costs and benefits, as well as the contextual cues that may sway hackers' estimations of each. In two pilot studies, a bottom-up approach is utilized to identify the key motives underlying (1) past attacks affiliated with a major hacktivist group, Anonymous, and (2) popular slogans utilized by Anonymous in its communication with members, targets, and broader society. Three themes emerge from these analyses, namely: (1) the prevalence of first-person plural pronouns (i.e., we, our) in Anonymous slogans; (2) the prevalence of language inducing status or power; and (3) the importance of social injustice in triggering Anonymous activity. The present research therefore examines whether these three contextual factors activate participants' (1) sense of deindividuation, or the loss of an individual's personal self in the context of a group or collective; and (2) motive for self-serving power or society-serving social justice. Results suggest that participants' estimations of attack likelihood stemmed solely from expected payoffs, rather than their interplay with subjective risks. As expected, the use of we language led to a decrease in subjective risks, possibly due to primed effects of deindividuation. In line with game theory, the joint appearance of both power and justice motives resulted in (1) lower subjective risks, (2) higher payoffs, and (3) higher attack likelihood overall. Implications for policymakers and the understanding and prevention of hacktivism are discussed, as are the possible ramifications of deindividuation and power for the broader population of Internet users around the world.
ContributorsBodford, Jessica (Author) / Kwan, Virginia S. Y. (Thesis advisor) / Shakarian, Paulo (Committee member) / Adame, Bradley J. (Committee member) / Arizona State University (Publisher)
Created2015
Description
Beliefs about change reflect how we understand phenomena and what kind of predictions we make for the future. Cyclical beliefs about change state that events are in a constant flux, and change is inevitable. Linear beliefs about change state that events happen in a non-fluctuating pattern and change is not commonplace. Cultural differences in beliefs about change have been documented across various domains, but research has yet to investigate how these differences may affect health status predictions. The present study addresses this gap by inducing different beliefs about change in a European-American college sample. Health status predictions were measured in terms of predicted likelihood of exposure to the flu virus, of contraction of the flu, and of receiving a flu vaccine. Most differences were observed among those who have a recent history of suffering from the flu. Among them, cyclical thinkers tended to rate their likelihood for exposure and contraction to be higher than linear thinkers. However, linear thinkers indicated that they were more likely to receive a flu vaccine. The different patterns suggest the possibility that cyclical beliefs may activate concepts related to cautionary behaviors or pessimistic biases, while linear beliefs may activate concepts related to taking action and exercising control over the environment. Future studies should examine the interplay between beliefs about change and the nature of the predicted outcome.
ContributorsKim, Summer Hyo Yeon (Author) / Kwan, Virginia S. Y. (Thesis advisor) / Neuberg, Steven L. (Committee member) / Cohen, Adam B. (Committee member) / Arizona State University (Publisher)
Created2012
Description
Individuals differ in the extent to which they feel connected to their future selves, which predicts time preference (i.e., preference for immediate versus delayed utility), financial decision-making, delinquency, and academic performance. Future self-connectedness may also predict how individuals compare themselves with their past selves, future selves, and other people. Greater connectedness may lead to more self-affirming types of temporal self-comparison, less self-deflating types of temporal self-comparison, and less social comparison. Two studies examined the relation between future self-connectedness and comparison processes, as well as effects on emotion, psychological adjustment, and motivation. In the first study, as expected, future self-connectedness positively predicted self-affirming temporal self-comparison and negatively predicted self-deflating temporal self-comparison and social comparison. In addition, future self-connectedness had beneficial direct and indirect effects on adjustment, emotion regulation, and motivation. Unlike previous research, this study examined all three components of future self-connectedness, as opposed to only one. Exploratory analyses examined the items comprising the similarity-connectedness component and found that the relation of these items to the other variables in the model did not differ, though some of the relations in the model were moderated by college generation status. The second study tested whether increasing future self-connectedness would have similar effects on comparison, adjustment, emotion, and motivation. It implemented a pilot future self-connectedness manipulation, an established identity-stability manipulation, and a control condition. The pilot manipulation and identity-stability manipulation failed to affect future self-connectedness relative to control, and did not affect comparison, motivation, adjustment, or emotion. Future research should ascertain whether there is a causal link between connectedness and social comparison or temporal self-comparison processes. Overall, this research links future self-connectedness to social comparison and temporal self-comparison processes, as well as well-being, emotion, and motivation, which demonstrates the importance of connectedness in new, important areas.
ContributorsAdelman, Robert Mark (Author) / Kwan, Virginia S. Y. (Thesis advisor) / Grimm, Kevin (Committee member) / Aktipis, Athena (Committee member) / Neuberg, Steven (Committee member) / Arizona State University (Publisher)
Created2018
Description
Decades of research in cyberpsychology and human-computer interaction has pointed to a strong distinction between the online and offline worlds, suggesting that attitudes and behaviors in one domain do not necessarily generalize to the other. However, as humans spend increasing amounts of time in the digital world, psychological understandings of safety may begin to influence human perceptions of threat while online. This dissertation therefore examines whether perceived threat generalizes between domains across archival, correlational, and experimental research methods. Four studies offer insight into the relationship between objective indicators of physical and online safety on the levels of nation and state; the relationship between perceptions of these forms of safety on the individual level; and whether experimental manipulations of one form of threat influence perceptions of threat in the opposite domain. In addition, this work explores the impact of threat perception-related personal and situational factors, as well as the impact of threat type (i.e., self-protection, resource), on this hypothesized relationship.
Collectively, these studies evince a positive relationship between physical and online safety in macro-level actuality and individual-level perception. Among individuals, objective indicators of community safety—as measured by zip code crime data—were a positive reflection of perceptions of physical safety; these perceptions, in turn, mapped onto perceived online safety. The generalization between perceived physical threat and online threat was stronger after being exposed to self-protection threat manipulations, possibly underscoring the more dire nature of threats to bodily safety than those to valuable resources. Most notably, experimental findings suggest that it is not the physical that informs the digital, but rather the opposite: Online threats blur more readily into physical domains, possibly speaking to the concern that dangers specific to the digital world will bleed into the physical one. This generalization of threat may function as a strategy to prepare oneself for future dangers wherever they might appear; and indeed, perceived threat in either world positively influenced desires to act on recommended safety practices. Taken together, this research suggests that in the realm of threat perception, the boundaries between physical and digital are less rigid than may have been previously believed.
Collectively, these studies evince a positive relationship between physical and online safety in macro-level actuality and individual-level perception. Among individuals, objective indicators of community safety—as measured by zip code crime data—were a positive reflection of perceptions of physical safety; these perceptions, in turn, mapped onto perceived online safety. The generalization between perceived physical threat and online threat was stronger after being exposed to self-protection threat manipulations, possibly underscoring the more dire nature of threats to bodily safety than those to valuable resources. Most notably, experimental findings suggest that it is not the physical that informs the digital, but rather the opposite: Online threats blur more readily into physical domains, possibly speaking to the concern that dangers specific to the digital world will bleed into the physical one. This generalization of threat may function as a strategy to prepare oneself for future dangers wherever they might appear; and indeed, perceived threat in either world positively influenced desires to act on recommended safety practices. Taken together, this research suggests that in the realm of threat perception, the boundaries between physical and digital are less rigid than may have been previously believed.
ContributorsBodford, Jessica E (Author) / Kwan, Virginia S. Y. (Thesis advisor) / Adame, Bradley (Committee member) / Kenrick, Douglas T. (Committee member) / Shakarian, Paulo (Committee member) / Arizona State University (Publisher)
Created2017
Description
Previous research used the context-free Big Five model of personality traits to predict social media behaviors. The perspective implicit in this research assumes that expression of the Big Five is free of situational context. This thesis challenges this assumption to address whether people express the same Big Five on social media as offline. In two studies, this thesis addressed three issues: (1) whether there are self-reported differences in the Big Five between social media/online and offline contexts, (2) whether a five-factor structure replicates in the offline and social media context reports, and (3) whether the predictive validity of the Big Five is the same between offline and social media contexts. College students (total N = 2102) reported their offline and social media Big Five. Main findings reveal that, first, all of the Big Five have lower expressions in social media/online than offline, except for those in the lowest quartile of offline trait expressions; possible explanations include regression towards the mean or the environmental impact of social media. Second, a similar factor structure appeared with openness, extraversion, and neuroticism items being the most robust between offline and social media contexts. However, some conscientiousness and agreeableness items did not apply across offline and social media contexts. Third, the Big Five had different predictive patterns of social media behaviors depending on the context. These findings inform that future research may better serve to specify the context of Big Five expression to understand social media behavior.
ContributorsBunker, Cameron James (Author) / Kwan, Virginia S. Y. (Thesis advisor) / Edwards, Michael C. (Committee member) / Kenrick, Douglas T. (Committee member) / Arizona State University (Publisher)
Created2020