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Description
Commitment to an activity is widely studied in leisure research. Serious Leisure Perspective (SLP) describes characteristics a committed activity participant possesses. The Psychological Continuum Model (PCM) describes the psychological process a person goes through to become committed to a leisure activity. Awareness, attraction, attachment and loyalty make of the four

Commitment to an activity is widely studied in leisure research. Serious Leisure Perspective (SLP) describes characteristics a committed activity participant possesses. The Psychological Continuum Model (PCM) describes the psychological process a person goes through to become committed to a leisure activity. Awareness, attraction, attachment and loyalty make of the four stages of PCM. Both perspectives have been used to describe committed leisure activity participants and commitment to organized recreational events. Research on leisure activity has yet to determine how the individual becomes loyal. Therefore, the purpose of this study is to determine the process in which recreation activity participates becomes loyal and to identify who can be labels as serious within the PCM Framework. Data was obtained from an online electronic survey distributed to participants of four U.S. marathon and half marathon events. A total of 579 responses were used in the final analysis. Path analysis determined the process in which a runner becomes committed. MANOVA is used to determine difference between leisure groups in the four stages of PCM. Results indicate that activity participants need to go through all four stages of PCM before becoming loyal. As knowledge increases, individuals are more motivated to participate. When the activity satisfies motives and becomes a reflection of their identity, feelings become stronger which results in loyalty. Socialization is instrumental to the progression through the PCM Framework. Additionally, attachment is the "bottleneck" in which all loyal activity participants my pass through. Differences exist between serious leisure groups in the attachment and loyalty stages. Those that are `less serious' are not as committed to the activity as their counterparts.
ContributorsMurphey, Elizabeth M (Author) / Lee, Woojin (Thesis advisor) / Hultsman, Wendy (Thesis advisor) / Larsen, Dale (Committee member) / Chisum, Jack (Committee member) / Arizona State University (Publisher)
Created2014
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Description
International marketing involves a tricky balance between appealing to foreign cultural values while still creating an authentic message, without using stereotypes or relying on complex cultural notions that might be misunderstood. American and Spanish cultures have famously different paces of life: Americans are thought to value busyness, while Spaniards are

International marketing involves a tricky balance between appealing to foreign cultural values while still creating an authentic message, without using stereotypes or relying on complex cultural notions that might be misunderstood. American and Spanish cultures have famously different paces of life: Americans are thought to value busyness, while Spaniards are thought to prefer leisure time. We conduct two studies to determine to what extent these values hold true among Spanish and American students, and whether these values impact students’ perceptions of marketing messages. The results suggest that the hypothesized values of busyness and leisure time are true, but appealing to these deep and complicated values through marketing does not always work. Globalization is causing consumer preferences around the world to converge, and attempting to apply specific cultural values to new global products in marketing communications can easily backfire. We recommend that instead of attempting to appeal to the cultural values of each international audience, advertisers should consider a more standardized approach by positioning new products similarly across the globe, especially to younger consumers.
ContributorsGiel, Emily (Co-author) / Quintero Pacheco, Diana (Co-author) / Montoya, Detra (Thesis director) / Samper, Adriana (Committee member) / Department of Information Systems (Contributor) / School of International Letters and Cultures (Contributor) / School of Social Transformation (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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Description
Individuals regularly share information about the leisure activities in which they participate, and often do so in a public manner (e.g., personal biographies, social media). Little research has examined the potential consequences of sharing such information. Across five lab experiments and one quasi-experiment utilizing Twitter data, I demonstrate that when

Individuals regularly share information about the leisure activities in which they participate, and often do so in a public manner (e.g., personal biographies, social media). Little research has examined the potential consequences of sharing such information. Across five lab experiments and one quasi-experiment utilizing Twitter data, I demonstrate that when people share information about participating in multiple leisure activities, others perceive them as having greater eudaimonic (e.g., meaning, fulfillment) and hedonic (e.g., happiness, satisfaction) well-being. These perceptions of well-being, and particularly eudaimonic well-being, have important positive implications, even in domains where leisure activities might be expected to serve as a negative signal. Specifically, individuals perceived as having higher eudaimonic well-being are viewed as more appealing in professional contexts. This effect is attenuated if the activities themselves are associated with lower well-being. The present research reveals the ironic effect that highlighting how one spends time outside work can increase one’s professional standing. I further demonstrate that well-being is not simply a positive outcome for individuals but can be a diagnostic tool utilized in interpersonal relationships, including professional relationships.
ContributorsDaniels, Michelle Elizabeth (Author) / Morales, Andrea C (Thesis advisor) / Samper, Adriana (Thesis advisor) / Mandel, Naomi (Committee member) / Luce, Mary Frances (Committee member) / Kristofferson, Kirk (Committee member) / Arizona State University (Publisher)
Created2021