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When consumers make experiential purchases, they often have to decide between experiences that contain many or few features. Contrary to prior research demonstrating that consumers prefer feature-rich products before consumption but feature-poor products after consumption, the author reveals a reversal of this effect for experiences. Specifically, the author hypothesizes and

When consumers make experiential purchases, they often have to decide between experiences that contain many or few features. Contrary to prior research demonstrating that consumers prefer feature-rich products before consumption but feature-poor products after consumption, the author reveals a reversal of this effect for experiences. Specifically, the author hypothesizes and finds that consumers prefer feature-poor experiences before consumption (a phenomenon denoted as `feature apprehension') but prefer feature-rich experiences after consumption. This feature apprehension occurs before consumption because consumers are concerned with the uncertainty associated with attaining a satisfying outcome from the experience. Manipulating the temporal distance with which consumers view the experience can attenuate this effect. Additionally, locus of control and social signaling moderate consumers' post-consumption preference for feature-rich experiences. The author proposes several recommendations for consumers and providers of experiences.
ContributorsMiller, Chadwick Justin (Author) / Samper, Adriana (Thesis advisor) / Mandel, Naomi (Thesis advisor) / Sinha, Rajiv K (Committee member) / Arizona State University (Publisher)
Created2015
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Description
Very little information is known about the experiences of graduate students with criminal records in higher education. As such, the purpose of this dissertation seeks to understand the various factors that impact graduate students with criminal records experiences in higher education. The overarching purpose is broken down into three individual

Very little information is known about the experiences of graduate students with criminal records in higher education. As such, the purpose of this dissertation seeks to understand the various factors that impact graduate students with criminal records experiences in higher education. The overarching purpose is broken down into three individual research papers. The first research paper uses a thematic analysis to assess the ways Arizona’s four-year public higher education institutions utilize their power, via written policies, to deter, ban, or prohibit college students with criminal records from actively pursuing or participating in academia. Specifically, I provide a robust overview of all the current policies practices that target college students with criminal records in traditional higher education settings. The next two papers draw its attention to how college students with criminal records navigate the academy. Specifically, I seek to understand the experience(s) of living through institutional barriers as a graduate student while possessing a criminal record using Van Manen’s Hermeneutical Phenomenology. In the last paper, I seek to understand the experience(s) of living through criminalized microaggressions as a graduate student while possessing a criminal record using Van Manen’s Hermeneutical Phenomenology. In each of these papers, limitations, implications for research and practice are included for future policy makers, administrators, and scholars.
ContributorsMcTier Jr., Terrence Stephon (Author) / McGuire, Keon M. (Thesis advisor) / Ott, Molly (Thesis advisor) / Koro-Ljungberg, Mirka (Committee member) / Arizona State University (Publisher)
Created2019