Matching Items (3)
Self-congruity, Preference, and Pathfinder: An Examination of News Media Outlet Knowledge Structures
Description
Using a modified news media brand personality scale developed by Kim, Baek, and Martin (2010), this study measured the personalities of eight news media outlets and combined them into the same associative network with participants’ self-image via the Pathfinder tool (Schvaneveldt, Durso, & Dearholt, 1989). Using these networks, this study was able to both explore the personality associations of participants and observe if self-congruity, measured by the distance between the self-image node and a brand, is significantly related to participant preference for a brand. Self-congruity was found to be significantly related to preference. However, this relationship was mediated by participants’ fiscal and social orientation. Overall, using Pathfinder to generate associative networks and measure self-congruity could be a useful approach for understanding how people perceive and relate to different news media outlets.
ContributorsWillinger, Jacob T (Author) / Branaghan, Russel (Thesis advisor) / Craig, Scotty (Committee member) / Gray, Robert (Committee member) / Arizona State University (Publisher)
Created2018
Description
This report documents the results of an empirical study to characterize science diaspora networks and their underlying organizations and to document how network managers characterize operational successes, challenges, future plans, and relations to science diplomacy.
ContributorsElliott, Steve (Author) / Butler, Dorothy (Author) / Del Castello, Barbara (Author) / Goldenkoff, Elana (Author) / Warner, Isabel (Author) / Zimmermann, Alessandra (Author)
Created2022-09-14
Description
Extensive literature exists examining the maximum mitigation potential of
biochar. This research has found biochar to hold massive potential as a means of stabilizing current levels of atmospheric carbon. Furthermore, the research and resources to massively expand biochar production exist, yet one could easily argue the industry is not expanding quickly enough given its known potential benefits. This paper serves to address this lack of growth, and identified a lack of formalized networks for knowledge and innovation exchanges amongst biochar production firms as a leading obstacle to quick expansion. I focus on two particular biochar production firms operating in vastly different contexts and analyze both through a conceptual framework known as “knowledge networks”. In depth literature on the topic of knowledge networks highlight the dynamics of exchange, including the obstacles in establishing such a network. I applied the findings from a multitude of case studies centered around knowledge networks to biochar production, asserting that exchange networks centered around reciprocity would serve as a catalyst to the growth of the biochar industry. I also assert that public research institutions such as Arizona State University would play a critical role in such a network, as they would serve as a mutual party connecting two private entities. Private biochar production firms around the world would be exposed to new knowledge and information that would serve to maximize the energy value of their product while reducing the environmental externalities associated with their process.
biochar. This research has found biochar to hold massive potential as a means of stabilizing current levels of atmospheric carbon. Furthermore, the research and resources to massively expand biochar production exist, yet one could easily argue the industry is not expanding quickly enough given its known potential benefits. This paper serves to address this lack of growth, and identified a lack of formalized networks for knowledge and innovation exchanges amongst biochar production firms as a leading obstacle to quick expansion. I focus on two particular biochar production firms operating in vastly different contexts and analyze both through a conceptual framework known as “knowledge networks”. In depth literature on the topic of knowledge networks highlight the dynamics of exchange, including the obstacles in establishing such a network. I applied the findings from a multitude of case studies centered around knowledge networks to biochar production, asserting that exchange networks centered around reciprocity would serve as a catalyst to the growth of the biochar industry. I also assert that public research institutions such as Arizona State University would play a critical role in such a network, as they would serve as a mutual party connecting two private entities. Private biochar production firms around the world would be exposed to new knowledge and information that would serve to maximize the energy value of their product while reducing the environmental externalities associated with their process.
ContributorsChernak, Jarod Ross (Author) / Chhetri, Netra (Thesis director) / Henderson, Mark (Committee member) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05