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Description
This study explores how newspapers framed the weight-loss drugs Xenical®(orlistat) and Alli® (over-the-counter orlistat) during the time period of three months prior to their approvals by the U.S. Food and Drug Administration until one year after each became available on the market. As of June 2011, orlistat is the only weight-loss drug available for long-term use in the U.S. Newspapers are influential sources of information about health issues. Agenda-setting, framing, and priming in news articles can have a powerful effect on public perceptions and behaviors. To conduct the content analysis, researchers first developed a codebook containing variables that described the sources of attribution and the features of each drug. They tested the codebook in a series of pilot tests to ensure inter-rater reliability. The sample of texts for the content analysis, drawn from LexisNexis Academic, contained 183 newspaper articles composed of 85 Xenical articles and 98 Alli articles. The overlap was 25% for inter-rater reliability as well as intra-rater reliability. Frequencies were tabulated using Predictive Analytics SoftWare, version 18.0.3. Results demonstrated that Xenical and Alli were framed differently in some critical ways. For example, there were twice as many quotes from the manufacturer for Alli than for Xenical. Researchers concluded that the reporting on Alli was heavily influenced by the manufacturer's multi-media public relations campaign in the months prior to the market-release date.
ContributorsLehmann, Jessica (Author) / Hampl, Jeffrey S. (Thesis advisor) / Bramlett-Solomon, Sharon (Committee member) / Hall, Richard (Committee member) / Arizona State University (Publisher)
Created2011
Description
This study describes how the concept of “community” is framed in traditional public and charter high school guiding statements and interviews with school leaders. Guiding statements from public high schools in Arizona were analyzed and interviews were conducted with principals from traditional public schools and charter school principals. The findings suggested similarities between traditional public high schools and charter high schools in their framing of the concept of community, suggesting that schools are loosely coupled to state and federal education departments in particular, and to varying degrees at the district level: The guiding statements and high school leaders generally distinguished between the “school as community” frame inside the school and the “the local community” frame focused on the community outside of the school. Both traditional public high schools and charter schools emphasized the importance of both frames and their connections with “the local community.” Differences between traditional public schools and charter schools were observed, as schools appeared to attempt to legitimize themselves in different ways to the communities they are located in. Despite open enrollment policies leading to inter-district enrollment, traditional public schools have a mandate to primarily serve students from a specific area and were framed in the guiding statements and by school leaders as being part of and serving a geographically defined community that they have close ties to, the “school as a member of community” frame. Charter schools, on the other hand, focused on creating and serving a specific educational community characterized by shared interests, ideals, and expectations (‘school as community”) and contributing to the community that the school is located in (“school as a contributor to community”).
ContributorsSchreiber, Constantin (Author) / Fischman, Gustavo (Thesis advisor) / Anderson, Kathrine (Committee member) / Powers, Jeanne M. (Committee member) / Beardsley, Audrey (Committee member) / Arizona State University (Publisher)
Created2018
Description
This study examines Glamour magazine to determine the messages the publication sends to its readers and to evaluate if such messages align with modern feminist goals. The articles of Glamour's 12 issues from the year of 2016 are analyzed using a framework adapted from previous research on women's magazines. Articles are coded as either positive (feminist, anti-traditional, promotes equality) or negative (anti-feminist, traditional, promotes inequality). Distinct content themes (appearance, dating, home, self-development, career development, politics/world issues, and entertainment) are also examined individually. After the presentation of data, I examine my findings through a feminist lens to determine the nature of the messages being sent to women through the magazine's editorial content, followed by an assessment of the value of women's magazines and how they could potentially shape the beliefs and roles of a 2017 woman. It is found that about half of the articles in Glamour could be considered as having feminist messages, with strong themes of personal choice, individual empowerment, and political involvement or activism in these articles and throughout the magazine. The content also has many blatantly feminist messages, including consistent use of the word itself. Another 40% of the articles are found to be neutral (no clear message to reader), and the remaining are negative. The sexism inherent in these negative articles is critically examined. Finally, the main takeaways of the findings and their ramifications are discussed from both a media consumer and a media producer perspective, with arguments for why it is important to be critical of a magazine's editorial content.
ContributorsAllnatt, Libby Paige (Author) / Pucci, Jessica (Thesis director) / Dove-Viebahn, Aviva (Committee member) / School of Social Transformation (Contributor) / Department of Psychology (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
This study examines the relationships between the success of Instagram health and fitness influencers and the images they share. As social media continues to grow as a source of information and interconnectedness, the sway influencers hold over their followers and potential consumers grow too. The success of these influencers in gaining followers, motivating opinions and achieving an aesthetic physique, result in monetary gain. On the media site Instagram, influencers with one million followers can garner over $50,000 per sponsored post. Specifically, the research focuses on four Instagram influencers who have over 200,000 followers. The subjects, Amanda Bucci, Nikki Blackketter, Maxx Chewning and Christian Guzman, were selected based on their popularity within the weight lifting community. Together, these influencers have over 400 million followers on Instagram. The study analyzed 32 photos sourced from the influencer's Instagrams. Of the 32 images, 16 were selected as branded content and 16 were selected as candid content. These images were then coded to answer the following research questions: (1) is there a pattern in the visuals weight lifters share, (2) is there a difference between branded or candid content, (3) how do these similarities or lack thereof influence number of Instagram followers and financial success, and (4) what physical dimensions contribute to a weight lifter's success on Instagram? This study uses content analysis to understand the symbolic meaning of texts and visuals. With the findings showing recurrent themes between (1) posture of subject, (2) use of brand affiliation and (3) professional grade photography, we confirm that bodily capital, sponsorship and authenticity are successful tactics used by influencers to generate a following.
ContributorsKoontz, Ellanna Marie (Author) / Matera, Fran (Thesis director) / Artigue, Ray (Committee member) / School of Nutrition and Health Promotion (Contributor) / School of Community Resources and Development (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Speculation regarding interstate conflict is of great concern to many, if not, all people. As such, forecasting interstate conflict has been an interest to experts, scholars, government officials, and concerned citizens. Presently, there are two approaches to the problem of conflict forecasting with divergent results. The first tends to use a bird’s eye view with big data to forecast actions while missing the intimate details of the groups it is studying. The other opts for more grounded details of cultural meaning and interpretation, yet struggles in the realm of practical application for forecasting. While outlining issues with both approaches, an important question surfaced: are actions causing interpretations and/or are the interpretations driving actions? In response, the Theory of Narrative Conflict (TNC) is proposed to begin answering these questions. To properly address the complexity of forecasting and of culture, TNC draws from a number of different sources, including narrative theory, systems theory, nationalism, and the expression of these in strategic communication.
As a case study, this dissertation examines positions of both the U.S. and China in the South and East China Seas over five years. Methodologically, this dissertation demonstrates the benefit of content analysis to identify local narratives and both stabilizing and destabilizing events contained in thousands of news articles over a five-year period. Additionally, the use of time series and a Markov analysis both demonstrate usefulness in forecasting. Theoretically, TNC displays the usefulness of narrative theory to forecast both actions driven by narrative and common interpretations after events.
Practically, this dissertation demonstrates that current efforts in the U.S. and China have not resulted in an increased understanding of the other country. Neither media giant demonstrates the capacity to be critical of their own national identity and preferred interpretation of world affairs. In short, the battle for the hearts and minds of foreign persons should be challenged.
As a case study, this dissertation examines positions of both the U.S. and China in the South and East China Seas over five years. Methodologically, this dissertation demonstrates the benefit of content analysis to identify local narratives and both stabilizing and destabilizing events contained in thousands of news articles over a five-year period. Additionally, the use of time series and a Markov analysis both demonstrate usefulness in forecasting. Theoretically, TNC displays the usefulness of narrative theory to forecast both actions driven by narrative and common interpretations after events.
Practically, this dissertation demonstrates that current efforts in the U.S. and China have not resulted in an increased understanding of the other country. Neither media giant demonstrates the capacity to be critical of their own national identity and preferred interpretation of world affairs. In short, the battle for the hearts and minds of foreign persons should be challenged.
ContributorsNolen, Matthew Scott (Author) / Corman, Steven R. (Thesis advisor) / Adame, Bradley (Committee member) / Simon, Denis (Committee member) / Arizona State University (Publisher)
Created2017
Description
June Cleaver, and the women who attempted to emulate her perfectly dressed, “happy homemaker” ideal, were considered the epitome of “womanhood” in the 1950s. However, the image of the quintessential domestic diva, in pearls and floral dress is surely a tired and no longer relevant label for the modern woman, right? This research aims to examine whether the “domesticated woman” is still the prevalent social script provided by American advertisers and to determine if there has been a significant change in how often women are portrayed as having an existence not predicated on the home or domestic duties over time. To accomplish this 1,250 American television commercials, spanning from 1970 to 2016, were gathered and analyzed using critical content analysis via a specially designed test, The June Cleaver Test.
The commercials garnered were further broken down into 11 pertinent categories (Food, Household Goods, ect.) and results from each of these categories were also tracked. The overall results showed that 54.4 percent of commercials failed to show women outside of domestic or caregiving roles. When broken down by decade, not a single decade managed to pass over 50 percent of those commercials sampled using The June Cleaver Test. This means at no point over nearly 5 decades were the sampled commercials able to show women outside of domestic role more than 50 percent of the time. The implications the continued failure rate above 50 percent across the decades shows is that the trope of women as homemakers and caretakers, instead of employed or having other demands outside of the home, is still being mass produced as a cultural norm. Pertinent and prevalent trends, tropes and stereotypes about women and domestic throughout the sample were also noted and discussed. These findings have significant implications for not only the options available to women in society, but also in moving towards a place where women find economic equity and fight for equal respect in their chosen vocations. June Cleaver has not so much left the kitchen; instead she has just updated her wardrobe.
The commercials garnered were further broken down into 11 pertinent categories (Food, Household Goods, ect.) and results from each of these categories were also tracked. The overall results showed that 54.4 percent of commercials failed to show women outside of domestic or caregiving roles. When broken down by decade, not a single decade managed to pass over 50 percent of those commercials sampled using The June Cleaver Test. This means at no point over nearly 5 decades were the sampled commercials able to show women outside of domestic role more than 50 percent of the time. The implications the continued failure rate above 50 percent across the decades shows is that the trope of women as homemakers and caretakers, instead of employed or having other demands outside of the home, is still being mass produced as a cultural norm. Pertinent and prevalent trends, tropes and stereotypes about women and domestic throughout the sample were also noted and discussed. These findings have significant implications for not only the options available to women in society, but also in moving towards a place where women find economic equity and fight for equal respect in their chosen vocations. June Cleaver has not so much left the kitchen; instead she has just updated her wardrobe.
ContributorsHawn, Allison (Author) / Mean, Lindsey (Thesis advisor) / Nadesan, Majia (Committee member) / Sanderson, James (Committee member) / Arizona State University (Publisher)
Created2017
Description
Corporations work to reduce their negative impacts on the environment and society by adopting Sustainable business (SB) practices. Businesses create competitive advantages via practices such as waste minimization, green product design, compliance with regulations, and stakeholder relations. Normative models indicate that businesses should adopt similar sustainability practices, however, contingency theory suggests that effectiveness of practices depends on the context of the business. The literature highlights the importance of organizational culture as a moderating variable between SB practices and outcomes, however this link has not been empirically examined. This thesis presents the development and testing of a theoretical model, using configuration theory, that links SB practices, organizational culture, and financial performance.
Published frameworks were utilized to identify SB practices in use, and the Competing Values Framework (CVF) to identify dimensions of culture. Data from 1021 Corporate Sustainability Reports from 212 companies worldwide was collected for computerized text analysis, which provided a measure of the occurrence of a specific SB practice and the four dimensions of the CVF. Hypotheses were analyzed using cluster, crosstab, and t-test statistical methods.
The findings contribute significant insights to the Business and Sustainability field. Firstly, clustering of SB practice bundles identified organizations at various levels of SB practice awareness. The spectrum runs from a compliance level of awareness, to a set of organizations aware of the importance of culture change for sustainability. Top performing clusters demonstrated different priorities with regards to SB practices; these were in many cases, related to contextual factors, such as location or sector. This implies that these organizations undertook varying sustainability strategies, but all arrived at some successful level of sustainability. Another key finding was the association between the highest performing SB practice clusters and a culture dominated by Adhocracy values, corroborating theories presented in the literature, but were not empirically tested before.
The results of this research offer insights into the use of text analysis to study SB practices and organizational culture. Further, this study presents a novel attempt at empirically testing the relationship between SB practices and culture, and tying this to financial performance. The goal is that this work serves as an initial step in redefining the way in which businesses adopt SB practices. A transformation of SB practice adoption will lead to major improvements in sustainability strategies, and subsequently drive change for improved corporate sustainability.
Published frameworks were utilized to identify SB practices in use, and the Competing Values Framework (CVF) to identify dimensions of culture. Data from 1021 Corporate Sustainability Reports from 212 companies worldwide was collected for computerized text analysis, which provided a measure of the occurrence of a specific SB practice and the four dimensions of the CVF. Hypotheses were analyzed using cluster, crosstab, and t-test statistical methods.
The findings contribute significant insights to the Business and Sustainability field. Firstly, clustering of SB practice bundles identified organizations at various levels of SB practice awareness. The spectrum runs from a compliance level of awareness, to a set of organizations aware of the importance of culture change for sustainability. Top performing clusters demonstrated different priorities with regards to SB practices; these were in many cases, related to contextual factors, such as location or sector. This implies that these organizations undertook varying sustainability strategies, but all arrived at some successful level of sustainability. Another key finding was the association between the highest performing SB practice clusters and a culture dominated by Adhocracy values, corroborating theories presented in the literature, but were not empirically tested before.
The results of this research offer insights into the use of text analysis to study SB practices and organizational culture. Further, this study presents a novel attempt at empirically testing the relationship between SB practices and culture, and tying this to financial performance. The goal is that this work serves as an initial step in redefining the way in which businesses adopt SB practices. A transformation of SB practice adoption will lead to major improvements in sustainability strategies, and subsequently drive change for improved corporate sustainability.
ContributorsBehravesh, Shirley-Ann (Author) / Dooley, Kevin (Thesis advisor) / Basile, George (Thesis advisor) / Kinicki, Angelo (Committee member) / Shutters, Shade (Committee member) / Arizona State University (Publisher)
Created2017
Description
Examining whether or not a bias exists on individual shows on CNN, FOX News, and MSNBC by using content analysis. Each individual show following the third presidential debate was coded using content analysis, then that information was used to determine whether a bias existed on any of the shows and then whether or not a bias existed across the network as a whole.
ContributorsNelson, Roy Emil (Author) / Kenney, Patrick (Thesis director) / Woodall, Gina (Committee member) / Wells, David (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Politics and Global Studies (Contributor)
Created2013-05
Description
Destination image refers to the sum of beliefs, ideas, and impressions a person has toward a tourism destination, which can be classified as either projected or perceived, from a supply-demand perspective. Projected destination images are beliefs of the destination designed by official destination marketing (management) organizations (DMOs) aiming to appeal to tourists. In contrast, perceived destination images are tourists’ perceptions of the destinations, which are usually posted and promoted through user-generated content (UGC). Although previous studies have documented the differences in destination marketing strategy effectiveness between projected and perceived destination images, little research has examined this from a visual attention angle. Therefore, guided by the dual-process theory, this study compares the visual attention patterns of the two destination image sources and examines how these visual attention patterns may influence advertisement effectiveness using a mixed-methods of eye-tracking experiments and post-experiment surveys, analyzed using paired-sample t-tests and linear regression models. Given the growing importance of the Chinese tourism market for Kenya and the uniqueness of Kenya as a tourist destination, the participants were recruited from Chinese residents who expressed potential travel to Kenya (n=61). Data from the experiment and the questionnaire was collected in July 2021 and analyzed using paired-sample t-tests and linear regression models. Results indicated that DMO images elicit longer and more frequent fixations than UGC images. Additionally, this study suggests that visual attention in terms of fixation duration has a significant positive impact on the advertisement effectiveness of Kenyan destination images. The study contributes to the literature by providing insights into how people visually perceive destination images and advances the dual-processes theory. Practically, the study suggests that integrating DMO pictures into UGC might be an effective approach to enhance the advertisement effectiveness of destination images.
ContributorsJin, Ziming (Author) / Budruk, Megha (Thesis advisor) / Xiao, Xiao (Committee member) / Edwards, Mike (Committee member) / Arizona State University (Publisher)
Created2023
Description
Employing ethnographic content analysis of 110 top Hip-Hop songs of 2004-2014 from Billboard and BET awards, this study investigated the most popular value themes of 4th generation Hip-Hop music and compared the messages of female and male rap artists. The 12 most frequently referenced messages included: 1) Celebration of Personal Success (77%), 2) Urban Consciousness, Identity, and Pride (68.8%), 3) Sexual Prowess/Seductive Power (62.1%), 4) Recreational Drug Use (54.9%), 5) Ready and Willing to Become Violent (48.8%), 6) Sexual Objectification (48.2%), 7) Reappropriation of Stigma Labels (36.4%), 8) Drive and Ambition (28.5%), 9) Self-Objectification (28.5%), 10) Struggle and Resilience (20%), 11) Providing Resources in Exchange for Sex (15.1%), and 12) Providing Sex in Exchange for Resources (10.3%). Male and female rap artists expressed similar messages. However, female rap artists were more likely to reappropriate stigma labels, promote self-objectifying lyrics, and depict themselves as providing sex in exchange for resources in their lyrics than were male rap artists. Male rap artists were more likely to sexually objectify others in their lyrics and depict themselves as providing resources in exchange for sex than were their female counterparts. Implications for counseling and suggestions for future research are discussed.
ContributorsMartinez-Morales, Vanessa (Author) / Kinnier, Richard (Thesis advisor) / Kurpius, Sharon (Committee member) / Homer, Judith (Committee member) / Arizona State University (Publisher)
Created2015