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The purpose of this project was to evaluate the State Bar of New Mexico's (SBNM) new podcast series, SBNM is Hear. The podcast was initially developed as a member outreach tool and a new platform for professional development and survey questions were developed to gauge the podcast’s effectiveness in these

The purpose of this project was to evaluate the State Bar of New Mexico's (SBNM) new podcast series, SBNM is Hear. The podcast was initially developed as a member outreach tool and a new platform for professional development and survey questions were developed to gauge the podcast’s effectiveness in these two areas. An electronic survey was deployed to active members of the SBNM through email. Respondents were asked questions regarding their demographics, whether they had listened to the series, and what content they would like to hear in the future. The survey resulted in 103 responses, of which 60% indicated that they had not listened to the podcast. The results showed that listenership was evenly divided between generations and that more females listened to at least one episode. The open-ended responses indicated that the two cohorts of respondents (listeners and non- listeners) viewed the podcast a potential connection to the New Mexico judiciary. Future recommendations include conducting an annual survey to continue to understand the effectiveness of the podcast and solicit feedback for continued growth and improvement

ContributorsPettit, Morgan (Author) / Lauer, Claire (Degree committee member) / Mara, Andrew (Degree committee member) / Carradini, Stephen (Degree committee member)
Created2020-12-10
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Description

For more than 50 years, my aunt was a professional chef and baker who catered hundreds of events and owned a bakery before retiring. Her recipes have never been formally documented and are rarely shared because only she knows them. The purpose of the cooking website content strategy was to

For more than 50 years, my aunt was a professional chef and baker who catered hundreds of events and owned a bakery before retiring. Her recipes have never been formally documented and are rarely shared because only she knows them. The purpose of the cooking website content strategy was to document five decades’ worth of my family’s recipes and write a cooking website content strategy report that will be used in the future to create the cooking website. Creating the website preserves the recipes and provides a resource that can be cited and referred to by future generations of my family. The cooking website applied project consists of a website content strategy report, including a social media strategy and website designs, documented recipes and oral histories, content audit, and content analysis.

ContributorsKlemp, Jamie (Author) / Maid, Barry M. (Degree committee member) / Carradini, Stephen (Degree committee member) / D'Angelo, Barbara J. (Degree committee member)
Created2019-04-26
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Description

Information can be created and shared online instantaneously. While this means that users can be informed faster than ever, it also means that inaccurate or fabricated stories can spread just as quickly. Newsgroups have become more scrutinized than ever. With this in mind, I wanted to research how an independent

Information can be created and shared online instantaneously. While this means that users can be informed faster than ever, it also means that inaccurate or fabricated stories can spread just as quickly. Newsgroups have become more scrutinized than ever. With this in mind, I wanted to research how an independent publication like The State Press can get the retain their reader base and I provided recommendations that are based on three key concepts of Technical Communication: write for an audience, provide an efficient user experience, and establish an ethos. I researched academic and professional articles related to communication and analyzed data that was provided by an editor from The State Press. The recommendations pertain to five categories: content output, operating systems and service providers, user demographics, user behavior, and search engines. The content is ethical and feasible for an independent publication and will bolster the readership and increase the overall level of engagement between the staff and the readers.

ContributorsBegaye, Cody (Author) / Carradini, Stephen (Degree committee member) / Mara, Andrew (Degree committee member) / Brumberger, Eva (Degree committee member)
Created2018-04-30
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Description
Educational videos are a large part of the YouTube community, and an emerging niche of these videos is educational videos created by professionals in the field. Creating content on their profession establishes them as experts and trustworthy sources of information that audiences can turn to while researching topics relating to

Educational videos are a large part of the YouTube community, and an emerging niche of these videos is educational videos created by professionals in the field. Creating content on their profession establishes them as experts and trustworthy sources of information that audiences can turn to while researching topics relating to the field. This study includes eighteen videos from three doctors creating medical-educational content posted to YouTube. The purpose of this study was to determine if these content creators use best practices for educational videos and the common themes these videos share. The best practices were gathered from previous research conducted on educational videos. These practices are viewability, timing, accessibility, reliability, and confidence. Commonalities noted across channels were then coded to find common themes within the niche. These themes do not need to be in every video, but they should be present on two channels. These themes include formatting videos and thumbnails, styles of videos, and their use of humor and entertaining additional content. These videos also break down the negative perceptions of authority that are often attached to doctors by humanizing the doctors to the audience. Combining these best practices and the use of the found common themes strengthen the videos to create engaging and educational content.
ContributorsTaylor, Darby Lyn (Author) / Mara, Andrew (Thesis advisor) / Carradini, Stephen (Committee member) / Madson, Michael (Committee member) / Arizona State University (Publisher)
Created2022
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Description
The members of Generation Z are often referred to as "digital natives," having been born between 1995–2012, into a time of significant technological advancements. Members of Generation Z were between the ages of 7–24 years old in 2019. The world Generation Z knows has been impacted by the current technological

The members of Generation Z are often referred to as "digital natives," having been born between 1995–2012, into a time of significant technological advancements. Members of Generation Z were between the ages of 7–24 years old in 2019. The world Generation Z knows has been impacted by the current technological environment including the use of personal smartphones and smart devices, the rise in social media use, and the preference of texting and instant messaging over voice/phone communications. The oldest members of Generation Z are just starting to enter the workforce. While there are studies on Generation Z's personal communication preferences and habits, there is very little research how these preferences and habits will impact business communication. This study examines specifically the older members of Generation Z, between ages 18–24 years old, who are currently in the workforce. The study gives insight into how Generation Z's personal communication habits are impacting their expectations of business communication..

The study includes results of a survey of 207 participants and in-depth interviews with six Generation Z members. The survey included both quantitative multiple choice and qualitative open-ended questions on the respondents’ personal and workplace communication habits and expectations. The in-depth interviews expanded on the findings of the survey and added additional context to many of the survey's findings.

Through researching the habits and expectations of members of Generation Z who are currently in the workplace, the study uncovered many unexpected attitudes and behaviors among working Generation Z respondents. These insights include: the

respondents’ awareness of the negatives of technology usage, differences in personal preferences and professional behaviors, the self-regulation of technology usage, and the concern for boundaries between personal and work life.
ContributorsJanssen, Dawn (Author) / Carradini, Stephen (Thesis advisor) / Harris, La Verne Abe (Committee member) / Maid, Barry (Committee member) / Arizona State University (Publisher)
Created2020