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This report was commissioned to provide an analysis and evaluation of consumer perceptions and branding as it relates to the political and social climate in America. To be able to do this, the paper analyzes shifts in the external environment as well as researching case studies and online consumer perception

This report was commissioned to provide an analysis and evaluation of consumer perceptions and branding as it relates to the political and social climate in America. To be able to do this, the paper analyzes shifts in the external environment as well as researching case studies and online consumer perception surveys. Overall, this paper aims to examine the distributed survey and attempt to correlate and identify how branding, consumer perceptions, and social and political issues all can work and affect one another. Through the administration of this survey, we were able to formulate a conclusion that points towards the importance of brands actively adhering to changing consumer preferences, ideals, and expectations.
ContributorsClark, Sydney (Co-author) / Loera, Carolina (Co-author) / Montoya, Detra (Thesis director) / Samper, Adriana (Committee member) / W.P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Description
Over the last 30 years, the public has become somewhat less willing to accept the “feminist” label. However, most Americans indicate support for general feminist ideals. In fact, many of these ideals have become so prevalent in American culture that they are not considered feminist anymore. This thesis will examine

Over the last 30 years, the public has become somewhat less willing to accept the “feminist” label. However, most Americans indicate support for general feminist ideals. In fact, many of these ideals have become so prevalent in American culture that they are not considered feminist anymore. This thesis will examine the reason behind this disparity and analyze where public opinion began to shift. The disparity between the definition of feminism and the definition perceived by the public will be explored along with the idea that the American people still want and need a “feminist movement,” but that its current state is not resonating with the majority of the public.
ContributorsKasle, Lauren Jessica (Author) / Lennon, Tara (Thesis director) / Woodall, Gina (Committee member) / School of Public Affairs (Contributor) / School of Life Sciences (Contributor) / School of Politics and Global Studies (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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Description
The Impact of Forensic Science on Society examines the relationship between forensic science and society. Before 2009, society believed forensic science to be a important investigative tool. When the National Academy of Sciences released a report in 2009 detailing the issues within forensic science, society's opinion changed. This thesis analyzes

The Impact of Forensic Science on Society examines the relationship between forensic science and society. Before 2009, society believed forensic science to be a important investigative tool. When the National Academy of Sciences released a report in 2009 detailing the issues within forensic science, society's opinion changed. This thesis analyzes factors that influenced the change in the relationship between forensic science and society, specifically focusing on the 2009 report, the CSI effect, the Innocence Project, and the role of the media. It also looks at how we can continue to improve forensic science, as well as how to strengthen the relationship between forensic science and society.
ContributorsDeroin, Shania Waldner (Author) / Kobojek, Kimberly (Thesis director) / Gordon, Karen (Committee member) / School of Mathematical and Natural Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Description

This project concerns justification for why partner dance, particularly ballroom dance, should be a part of the Arizona public-school curriculum. It consists of a review of peer-reviewed scientific research on the subject, as well as interviews conducted with local experts on dance. Moreover, a sample curriculum is supplied that should

This project concerns justification for why partner dance, particularly ballroom dance, should be a part of the Arizona public-school curriculum. It consists of a review of peer-reviewed scientific research on the subject, as well as interviews conducted with local experts on dance. Moreover, a sample curriculum is supplied that should provide guidance on how to implement a ballroom dance program in the K-12 system. The goal of this paper is to empower educators to create ballroom dance programs in their schools, with the ultimate plan to help develop students into better citizens.

ContributorsAdams, Benjamin J (Author) / Kaplan, Robert (Thesis director) / Tsethlikai, Monica (Committee member) / Caves, Larry (Committee member) / School of Life Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description

This study investigates the impact of technology and social media on religious practices and beliefs concerning death and the afterlife. As the concept of a "Digital Afterlife" becomes more prevalent, questions surrounding its compatibility with religious belief systems and implications on privacy arise. The COVID-19 pandemic has intensified the issue,

This study investigates the impact of technology and social media on religious practices and beliefs concerning death and the afterlife. As the concept of a "Digital Afterlife" becomes more prevalent, questions surrounding its compatibility with religious belief systems and implications on privacy arise. The COVID-19 pandemic has intensified the issue, prompting social media platforms to develop digital wills, although their usage remains limited. This research seeks to explore how the Information Age is shaping the concept of the afterlife, its alignment with major religious belief systems, and perceptions of the digital afterlife across various societal groups. Furthermore, the study examines the role of social media in redefining religious values, norms, and boundaries, highlighting the importance of engaging in an ongoing conversation about the complex and evolving intersection of religion, technology, and death.

ContributorsAlsabah, Wid (Author) / Hussain, Faheem (Thesis director) / Mostafa, Mashiat (Committee member) / Barrett, The Honors College (Contributor) / Harrington Bioengineering Program (Contributor)
Created2023-05
Description

This is a series of three paintings all composed with oil paint. This series offers a unique and thought-provoking perspective on gender roles and the male gaze and how they are used as forms of oppression. This series challenges traditional notions of gender and spark meaningful conversations about the ways

This is a series of three paintings all composed with oil paint. This series offers a unique and thought-provoking perspective on gender roles and the male gaze and how they are used as forms of oppression. This series challenges traditional notions of gender and spark meaningful conversations about the ways in which society shapes and reinforces gender norms.

ContributorsMobasher, Jasmin (Author) / Hogden, Heidi (Thesis director) / McGibbney, Michelle (Committee member) / Barrett, The Honors College (Contributor) / School of Life Sciences (Contributor) / School of Art (Contributor)
Created2023-05
Description

Individual happiness is not always correlated with societal happiness. Intrinsic happiness usually stems from sources such as authenticity, self-fulfillment, and community involvement. In contrast, extrinsic happiness comes from career success, wealth status, and popularity. The difference in these sources of happiness can create an unrealistic search for happiness in society.

Individual happiness is not always correlated with societal happiness. Intrinsic happiness usually stems from sources such as authenticity, self-fulfillment, and community involvement. In contrast, extrinsic happiness comes from career success, wealth status, and popularity. The difference in these sources of happiness can create an unrealistic search for happiness in society. Individuals are chasing happiness in ways that are not obtainable or fulfilling for their individual needs. Because of this, there is an excessive amount of materialism and consumerism in society as an attempt to find or replace intrinsic happiness. Thus, I propose that if humans could learn to gather happiness intrinsically, the outcome may be a society that balances maintainable happiness and a more sustainable way of living. This hypothesis is tested by interviewing four individuals about what makes them intrinsically happy versus what they believe society says happiness comes from. Open-ended semi-structured interview questions were created by drawing on happiness literature and personal experience. Participants discussed how a focus on intrinsic happiness could affect society as a whole. The results indicate that humans naturally lean toward human connection and community involvement. Both are values with inherently positive sustainability implications and correspond to a sustainable way of life. The challenge, however, is the societal values placed on extrinsic aspects of happiness and the push away from sustainability.

ContributorsJohnson, Faith (Author) / Cloutier, Scott (Thesis director) / Goebel, Janna (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05
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Description
This thesis provides an analysis of successful socially responsible management practices and company cultures to identify the required elements for proper cost internalization of manufacturing and service industries, as well as a more even wealth distribution throughout society for better consumption and sustainable long-term profits. For the purpose of this

This thesis provides an analysis of successful socially responsible management practices and company cultures to identify the required elements for proper cost internalization of manufacturing and service industries, as well as a more even wealth distribution throughout society for better consumption and sustainable long-term profits. For the purpose of this analysis, I have researched various companies that actively engage in the aforementioned features. The goal is to identify first steps necessary to transition corporate and private entities to a system where purchase power supersedes nominal currency numbers, such as being able to afford more for the same amount of USD than earning higher sums of USD to pay for the same product or service, thus ultimately creating stronger and more stable economies and currencies. To build such a framework, I have used various interdisciplinary concepts to present a solution for a more equitable system of accounting for value generation, and thus a system that aims at evening the wealth gap between populations.
By working on this thesis, I was able to identify causes that lead to inequality due to how manufacturing and service systems might account for costs, as well as solutions and concepts that can help pave the way for a more egalitarian society. Furthermore, through this study I have also discovered actors, namely benefit corporations, that actively partake in various actions to benefit not only their customers, but society as a whole. The causes, measurements, documents, and principles I looked at were company financial statements whenever available, various socially responsible management literature, accounting principles, research literature on the inequality of cost externalization, etc. These resources established that a proper plan to tackling the unsustainable business and financial practices of many corporate and private entities today involves a consumer-oriented vision that follows the triple bottom line, a mission that closely follow a vision, core company values that emphasize the need to serve society, and a plan to closely and efficiently follow through with said vision. Problems such as over reliance on limited resources and externalizing environmental costs due to intrinsically uncompetitive business models could be potentially mitigated with proper restructuring of business models. The triple bottom line is an accounting framework that incorporates the integral segments of social, environmental, and financial dimensions of performance. Lastly, it is worthwhile to mention that companies which successfully worked under this mantra and plan tend to be sustainable over longer periods of time and be more innovative than competitors, which ultimately lead to higher levels of goodwill and loyalty from their customers.
ContributorsCinculescu, Andrei Stefan (Author) / Sadusky, Brian (Thesis director) / Hoffman, David (Committee member) / Department of Finance (Contributor) / Department of Information Systems (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
The aim of this thesis is to explore and understand how cultural, socio-economic, and political factors intersect to influence and affect societal happiness. We examine this by exploring the discrepancies that exist between the world’s happiest country, Finland, and the world’s 15th happiest nation, the United States. Through our explanation,

The aim of this thesis is to explore and understand how cultural, socio-economic, and political factors intersect to influence and affect societal happiness. We examine this by exploring the discrepancies that exist between the world’s happiest country, Finland, and the world’s 15th happiest nation, the United States. Through our explanation, we find that the cultural differences within nations is the implicit key to success in happiness. More specifically, the differences between femininity, experienced in the Nordic region, and masculinity, experienced in the United States. Social, economic, and political factors are in large part a result of the underlying culture. We see the nuanced ways in which cultural orientations shape social structures and policies which directly impact a society’s well-being. In analysis of the World Happiness Report, we acknowledge the multifaceted nature of happiness metrics, highlighting the importance of inclusive policy-making and responsive governance. Amidst its growing popularity the topic of societal happiness is growing in attention from both the public and policymakers. A collective pursuit of happiness emerges despite the cultural diversity prevalent throughout the world. By examining these complex relationships, we look to offer insight that helps create a deeper understanding of the complex relationship that exists between culture and societal happiness and well-being.
ContributorsEcherivel, Emerson (Author) / Silva, Matthew (Co-author) / Sturgess, Jessica (Thesis director) / Cloutier, Scott (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of Molecular Sciences (Contributor)
Created2024-05