Matching Items (7)

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Understanding Branding and Consumer Perception as it Relates to the Political and Social Climate

Description

This report was commissioned to provide an analysis and evaluation of consumer perceptions and branding as it relates to the political and social climate in America. To be able to

This report was commissioned to provide an analysis and evaluation of consumer perceptions and branding as it relates to the political and social climate in America. To be able to do this, the paper analyzes shifts in the external environment as well as researching case studies and online consumer perception surveys. Overall, this paper aims to examine the distributed survey and attempt to correlate and identify how branding, consumer perceptions, and social and political issues all can work and affect one another. Through the administration of this survey, we were able to formulate a conclusion that points towards the importance of brands actively adhering to changing consumer preferences, ideals, and expectations.

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Created

Date Created
  • 2018-05

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The Impact of Forensic Science on Society

Description

The Impact of Forensic Science on Society examines the relationship between forensic science and society. Before 2009, society believed forensic science to be a important investigative tool. When the National

The Impact of Forensic Science on Society examines the relationship between forensic science and society. Before 2009, society believed forensic science to be a important investigative tool. When the National Academy of Sciences released a report in 2009 detailing the issues within forensic science, society's opinion changed. This thesis analyzes factors that influenced the change in the relationship between forensic science and society, specifically focusing on the 2009 report, the CSI effect, the Innocence Project, and the role of the media. It also looks at how we can continue to improve forensic science, as well as how to strengthen the relationship between forensic science and society.

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Created

Date Created
  • 2018-05

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An Argument for the Integration of Partner Dance into the Public-School System

Description

This project concerns justification for why partner dance, particularly ballroom dance, should be a part of the Arizona public-school curriculum. It consists of a review of peer-reviewed scientific research on

This project concerns justification for why partner dance, particularly ballroom dance, should be a part of the Arizona public-school curriculum. It consists of a review of peer-reviewed scientific research on the subject, as well as interviews conducted with local experts on dance. Moreover, a sample curriculum is supplied that should provide guidance on how to implement a ballroom dance program in the K-12 system. The goal of this paper is to empower educators to create ballroom dance programs in their schools, with the ultimate plan to help develop students into better citizens.

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Date Created
  • 2021-05

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Socially Responsible Management Practices for Optimal Societal Wealth Spread, Cost Internalization, and Sustainable Long-Term Profit

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This thesis provides an analysis of successful socially responsible management practices and company cultures to identify the required elements for proper cost internalization of manufacturing and service industries, as well

This thesis provides an analysis of successful socially responsible management practices and company cultures to identify the required elements for proper cost internalization of manufacturing and service industries, as well as a more even wealth distribution throughout society for better consumption and sustainable long-term profits. For the purpose of this analysis, I have researched various companies that actively engage in the aforementioned features. The goal is to identify first steps necessary to transition corporate and private entities to a system where purchase power supersedes nominal currency numbers, such as being able to afford more for the same amount of USD than earning higher sums of USD to pay for the same product or service, thus ultimately creating stronger and more stable economies and currencies. To build such a framework, I have used various interdisciplinary concepts to present a solution for a more equitable system of accounting for value generation, and thus a system that aims at evening the wealth gap between populations.
By working on this thesis, I was able to identify causes that lead to inequality due to how manufacturing and service systems might account for costs, as well as solutions and concepts that can help pave the way for a more egalitarian society. Furthermore, through this study I have also discovered actors, namely benefit corporations, that actively partake in various actions to benefit not only their customers, but society as a whole. The causes, measurements, documents, and principles I looked at were company financial statements whenever available, various socially responsible management literature, accounting principles, research literature on the inequality of cost externalization, etc. These resources established that a proper plan to tackling the unsustainable business and financial practices of many corporate and private entities today involves a consumer-oriented vision that follows the triple bottom line, a mission that closely follow a vision, core company values that emphasize the need to serve society, and a plan to closely and efficiently follow through with said vision. Problems such as over reliance on limited resources and externalizing environmental costs due to intrinsically uncompetitive business models could be potentially mitigated with proper restructuring of business models. The triple bottom line is an accounting framework that incorporates the integral segments of social, environmental, and financial dimensions of performance. Lastly, it is worthwhile to mention that companies which successfully worked under this mantra and plan tend to be sustainable over longer periods of time and be more innovative than competitors, which ultimately lead to higher levels of goodwill and loyalty from their customers.

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Created

Date Created
  • 2019-05

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The Evolution of the Public Perception of Feminism

Description

Over the last 30 years, the public has become somewhat less willing to accept the “feminist” label. However, most Americans indicate support for general feminist ideals. In fact, many of

Over the last 30 years, the public has become somewhat less willing to accept the “feminist” label. However, most Americans indicate support for general feminist ideals. In fact, many of these ideals have become so prevalent in American culture that they are not considered feminist anymore. This thesis will examine the reason behind this disparity and analyze where public opinion began to shift. The disparity between the definition of feminism and the definition perceived by the public will be explored along with the idea that the American people still want and need a “feminist movement,” but that its current state is not resonating with the majority of the public.

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Created

Date Created
  • 2019-05

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Medicalizing childhood: pediatrics, public health, and children's hospitals in nineteenth-century Paris and London

Description

During the nineteenth century, children's physical health became a dominant theme in France and Great Britain, two of Europe's pediatric pioneers. This dissertation examines how British and French doctors, legislators,

During the nineteenth century, children's physical health became a dominant theme in France and Great Britain, two of Europe's pediatric pioneers. This dissertation examines how British and French doctors, legislators, hospital administrators, and social reformers came to see the preservation of children's physical health as an object of national and international concern. Medical knowledge and practice shaped, and was shaped by, nineteenth-century child preservation activities in France and Great Britain, linking medicine, public health, and national public and private efforts to improve the health of nations, especially that of their future members. Children's hospitals played a significant role in this process by promoting child health; preventing and combating childhood diseases; fostering pediatric professionalization and specialization; and diffusing medical-based justifications for child welfare reforms in the second half of the century. This deeply contextualized tale of two hospitals, Great Ormond Street Hospital for Children in London (1852) and Sainte-Eugénie in Paris (1855), traces a crescendo in the interest, provision, and advocacy for children's medical care over time: from foundling homes and dispensaries to specialized hospitals with convalescent branches and large outpatient clinics. As a comparative study of the medicalization of children's bodies between 1820 and 1890, this dissertation also investigates the transnational exchange of medical ideas, institutions, and practices pertaining to child health between France and Great Britain during a period of nation-building. Specialized pediatric institutions in Paris and London built upon and solidified local, national, and international interests in improving and preserving child health. Despite great differences in their hospital systems, French and British children's hospital administrators and doctors looked to one another as partners, models, and competitors. Nineteenth-century French and British concerns for national public health, and child health in particular, had important distinctions and parallels, but medical, institutional, and legislative developments related to these concerns were not isolated activities, but rather, tied to transnational communication, cooperation, and competition.

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Created

Date Created
  • 2014

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A Study on Generative Adversarial Networks Exacerbating Social Data Bias

Description

Generative Adversarial Networks are designed, in theory, to replicate the distribution of the data they are trained on. With real-world limitations, such as finite network capacity and training set size,

Generative Adversarial Networks are designed, in theory, to replicate the distribution of the data they are trained on. With real-world limitations, such as finite network capacity and training set size, they inevitably suffer a yet unavoidable technical failure: mode collapse. GAN-generated data is not nearly as diverse as the real-world data the network is trained on; this work shows that this effect is especially drastic when the training data is highly non-uniform. Specifically, GANs learn to exacerbate the social biases which exist in the training set along sensitive axes such as gender and race. In an age where many datasets are curated from web and social media data (which are almost never balanced), this has dangerous implications for downstream tasks using GAN-generated synthetic data, such as data augmentation for classification. This thesis presents an empirical demonstration of this phenomenon and illustrates its real-world ramifications. It starts by showing that when asked to sample images from an illustrative dataset of engineering faculty headshots from 47 U.S. universities, unfortunately skewed toward white males, a DCGAN’s generator “imagines” faces with light skin colors and masculine features. In addition, this work verifies that the generated distribution diverges more from the real-world distribution when the training data is non-uniform than when it is uniform. This work also shows that a conditional variant of GAN is not immune to exacerbating sensitive social biases. Finally, this work contributes a preliminary case study on Snapchat’s explosively popular GAN-enabled “My Twin” selfie lens, which consistently lightens the skin tone for women of color in an attempt to make faces more feminine. The results and discussion of the study are meant to caution machine learning practitioners who may unsuspectingly increase the biases in their applications.

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Created

Date Created
  • 2020