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- Creators: Barrett, The Honors College
- Creators: Hultsman, Wendy
- Status: Published
Description
Commitment to an activity is widely studied in leisure research. Serious Leisure Perspective (SLP) describes characteristics a committed activity participant possesses. The Psychological Continuum Model (PCM) describes the psychological process a person goes through to become committed to a leisure activity. Awareness, attraction, attachment and loyalty make of the four stages of PCM. Both perspectives have been used to describe committed leisure activity participants and commitment to organized recreational events. Research on leisure activity has yet to determine how the individual becomes loyal. Therefore, the purpose of this study is to determine the process in which recreation activity participates becomes loyal and to identify who can be labels as serious within the PCM Framework. Data was obtained from an online electronic survey distributed to participants of four U.S. marathon and half marathon events. A total of 579 responses were used in the final analysis. Path analysis determined the process in which a runner becomes committed. MANOVA is used to determine difference between leisure groups in the four stages of PCM. Results indicate that activity participants need to go through all four stages of PCM before becoming loyal. As knowledge increases, individuals are more motivated to participate. When the activity satisfies motives and becomes a reflection of their identity, feelings become stronger which results in loyalty. Socialization is instrumental to the progression through the PCM Framework. Additionally, attachment is the "bottleneck" in which all loyal activity participants my pass through. Differences exist between serious leisure groups in the attachment and loyalty stages. Those that are `less serious' are not as committed to the activity as their counterparts.
ContributorsMurphey, Elizabeth M (Author) / Lee, Woojin (Thesis advisor) / Hultsman, Wendy (Thesis advisor) / Larsen, Dale (Committee member) / Chisum, Jack (Committee member) / Arizona State University (Publisher)
Created2014
Description
While I was brainstorming topics for my thesis project I came across the idea to look at weddings and specifically the wedding planning industry. It is an industry where very little research exists. It is important for the future of the industry to have some academic studies done on the wedding planning industry. When I started this project I was looking to find out about the characteristics of wedding satisfaction from a client perspective versus the planner's perspective and what deems a successful wedding planner. This could provide valuable insight while possibly shedding light on why some couples use a wedding planner and others do not. The research questions I will try to answer through the survey are: what are the characteristics of wedding satisfaction from a client perspective versus the planner's perspective and what deems a successful wedding planner from the client perspective versus the planner's perspective. I researched the industry and created a survey that was sent to a group of 15 planners. I hoped to get permission to send my survey to four to six previous clients from each planner. The list of wedding planners came from a board member of the International Special Events Society. If all surveys had been completed it would have given me a client pool of 60 to 80 couples. The problem was that none of the planners were willing to share the client survey with their clients. Therefore, I could not obtain a sufficient number of couples that had previously used wedding planners. I attempted to contact organizations that would have access to brides. I also attempted to reach out on Facebook and through email lists to married people who used wedding planners. None of these methods proved successful in amassing a sufficient number of individuals who used planners for their wedding. The project evolved into an analysis of the assistance options couples have to make big purchases like a wedding and a house. The amount spent on these big purchases varies as well as the time couples have to pay for them. There is also great variation in the kinds of resource's couples have to advise them before making these larger purchases. For example, when a couple is planning their wedding they can hire a wedding planner to assist them or do research on blogs and rely on parents and friends for help and assistance. When a couple prepares to buy a house (or another type of real estate) they will often hire a realtor. There are some resources online for the few couples that choose not to use a realtor, however, at some point they may need to seek a professional to assist with the legal documents. The inspiration behind this thesis was to begin academic research on a young industry where there was none. The profession of "wedding planning" is very new. There is no traditional academic research on the wedding planner as a profession. When the initial surveys and planners did not receive the kind of participation and cooperation needed it was disappointing that this project could not shed light on this young industry. The evolution of this project into a comparison between realtors and wedding planners suggested the potential of where the wedding planning as a profession could be was brought to light. If wedding planners and wedding planning as a profession could evolve to a place of necessity similar to purchasing a house the profession could gain validation and grow. At some point in that evolution, hopefully the profession would be in a better place for academic research and the individuals in the profession may be in a place to be more open to assist in that research. Ultimately getting to the place where a wedding planner is seen as necessary should be the goal for this profession. The amount of money spent, the emotional importance of the commitment and the legal promises involved in having a wedding creates that need but many people do not know this. Couples know very little about the individual costs that make up a wedding. A key problem with this is that it creates disconnect between couples expectations and budgets. If wedding planners could, through their marketing and other efforts, communicate with potential clients that a wedding planner is not a luxury, but a necessity, it would help insure emotional satisfaction and protect the financial investment of the couple and their family.
ContributorsMayberry, Sophia Elizabeth (Author) / Hultsman, Wendy (Thesis director) / Dempsey, Matt (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Community Resources and Development (Contributor)
Created2015-05
Description
The following business plan is for Classically Designed, an event design and coordination company in the Raleigh-Durham area of North Carolina. All portions (business philosophy, marketing plan, operational plan, financials, etc.) are clearly lined out for immediate use and implementation. Classically Designed will be a business that will have the reputation of honesty, responsibility, and unbelievable imagination. Previous events will shine out of the past to practically sell the business on their own. Clients should get to enjoy their own events as much as their guests and we will strive to make this happen even for the most hands-on event hosts. Customer service should always be of utmost importance so that clients know they are being taken care of and respected by every employee, whether they are with Classically Designed or were simply referred by us. We will be a well-known event company that people use when they want a memorable experience from start to finish for their event.
ContributorsKlaum, Patrice Katherine (Author) / Hoffman, David (Thesis director) / Heywood, William (Committee member) / Coon, Cynthia (Committee member) / Barrett, The Honors College (Contributor) / Herberger Institute for Design and the Arts (Contributor) / School of Community Resources and Development (Contributor)
Created2014-05
Description
This creative project aimed to combine knowledge, qualifications, and experience in networking and marketing to host a live music event. As a social media industry employee, an avid concertgoer, and a digital marketer, I felt sufficiently able to complete this task. The process included working within the Barrett budget to secure a venue and acts with the option of paid marketing for the event. Once I secured The Graduate Hotel and three acts— bands Study Habit and Moose Titans and DJ/emcee Malcolm Alexndr—it was time to publicize the event. I found a photographer and organized a photo shoot then created social media profiles and a website with these photos. In total, the attendance was roughly 100 people, and the night was a smash success.
Keywords: event planning, social media, music
Keywords: event planning, social media, music
ContributorsGilliam, Taylor Mikel (Author) / Shockley, Gordon (Thesis director) / Hultsman, Wendy (Committee member) / College of Integrative Sciences and Arts (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
Emerge 2016: Future of Sport 2040 was an event hosted by Emerge Artists+ Scientists Design the Future that took place at Wells Fargo Arena in Tempe, Arizona on April 29th, 2016. The goal of the event was to explore and predict the future of sports while allowing the public to participate in the futuristic event that we planned (event visitation). Emerge 2016: Future of Sport 2040 hosted 20 event visitations including Dr. Ingram-Waters' event visitation that focused on the future of fantasy sport with the title \u2014 Fantasy Sport: Draft Party 2040. The goal of this particular event visitation was to obtain significant and viable research results for incorporation in Dr. Ingram-Waters' fantasy football academic work while also delivering entertainment value for event participants. All observations and analysis are based upon the event planning process of the Future of Fantasy Sport: Draft Party 2040. As the author of this analysis, the observations in this report were noted as I served as the project manager on Dr. Ingram-Waters research team. In this role, I was heavily involved in the strategic planning, communication, and event operations of the event visitation full-circle from the ideation phase to the execution phase. This paper analyzes the project management pipeline used for the event production of the event visitation Fantasy Sport: Draft Party 2040. Drawing form the experience of the project management pipeline, this paper examines the management application of the Pareto Principle and Complexity Theory.
ContributorsTakada, Jonathon Fumiaki (Author) / Ingram-Waters, Mary (Thesis director) / Fette, Donald (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Santé is an event planning company that aims to address the growing need for mental health support among university students. The company's focus is on creating events that are specifically designed to help students cope with stress. Santé's events offer a variety of activities and resources that cater to students' mental and emotional needs. From outdoor walks to movie night sessions, Santé's events aim to create a safe and welcoming space for students to de-stress and connect with others. With a team of experienced event planners, Santé is dedicated to providing high-quality events that promote mental wellness and help students navigate the challenges of university life.
ContributorsLoewenstein, Jacklyn (Author) / Guardado, Jalyn (Co-author) / Rajesh, Tharun (Co-author) / Byrne, Jared (Thesis director) / Patel, Manish (Committee member) / Smith, Keaton (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor)
Created2023-05
ContributorsLamb, Angel (Author) / Oldfield, Michelle (Thesis director) / Brand, Ashley (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05
ContributorsLamb, Angel (Author) / Oldfield, Michelle (Thesis director) / Brand, Ashley (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05
Description
Santé is an event planning company that aims to address the growing need for mental health support among university students. The company's focus is on creating events that are specifically designed to help students cope with stress. Santé's events offer a variety of activities and resources that cater to students' mental and emotional needs. From outdoor walks to movie night sessions, Santé's events aim to create a safe and welcoming space for students to de-stress and connect with others. With a team of experienced event planners, Santé is dedicated to providing high-quality events that promote mental wellness and help students navigate the challenges of university life.
ContributorsRajesh, Tharun (Author) / Guardado, Jalyn (Co-author) / Loewenstein, Jacklyn (Co-author) / Byrne, Jared (Thesis director) / Patel, Manish (Committee member) / Smith, Keaton (Committee member) / Barrett, The Honors College (Contributor) / School of Life Sciences (Contributor)
Created2023-05
Description
Santé is an event planning company that aims to address the growing need for mental health support among university students. The company's focus is on creating events that are specifically designed to help students cope with stress. Santé's events offer a variety of activities and resources that cater to students' mental and emotional needs. From outdoor walks to movie night sessions, Santé's events aim to create a safe and welcoming space for students to de-stress and connect with others. With a team of experienced event planners, Santé is dedicated to providing high-quality events that promote mental wellness and help students navigate the challenges of university life.
ContributorsGuardado, Jalyn (Author) / Rajesh, Tharun (Co-author) / Lowenstein, Jackie (Co-author) / Byrne, Jared (Thesis director) / Patel, Manish (Committee member) / Smith, Keaton (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Management and Entrepreneurship (Contributor) / Watts College of Public Service & Community Solut (Contributor)
Created2023-05