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The sports universe has been around for over a century and yet the at home sports viewing experience has seen little change. Even though our society has seen monumental innovative, technological advances, watching sports at home has not undergone any changes and may soon find itself a thing of the

The sports universe has been around for over a century and yet the at home sports viewing experience has seen little change. Even though our society has seen monumental innovative, technological advances, watching sports at home has not undergone any changes and may soon find itself a thing of the past unless something changes. When the COVID-19 pandemic arose, a problem surfaced of revenue loss and decreasing fan retention leaving teams and leagues stumbling for solutions. RYZE offers a never before seen product that can revolutionize how sports fans watch and engage in sporting events. By taking the lucrative concept of “battle passes” from the video game industry and placing it in the sports industry, RYZE hopes to increase overall fan revenue, retention, and engagement. A clear market size and wide range of potential customers, RYZE looks to help fans stay engaged while also earning prizes. With competition ranging from fantasy sports to virtual reality, RYZE has competitive advantages that give it potential to become a sports fan’s go to product when thinking about their favorite team. RYZE has gone from a propelling question to a bright idea and then to a prototype along with a full pitch deck and hopes to engrain itself in college athletics, MLB, and other professional sports leagues.

ContributorsMeyer, Sarah Elizabeth (Co-author) / Diaz, Daniel (Co-author) / Timmerman, Justin (Co-author) / Byrne, Jared (Thesis director) / Lee, Christopher (Committee member) / Kunowski, Jeffrey (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Description

The sports universe has been around for over a century and yet the at home sports viewing experience has seen little change. Even though our society has seen monumental innovative, technological advances, watching sports at home has not undergone any changes and may soon find itself a thing of the

The sports universe has been around for over a century and yet the at home sports viewing experience has seen little change. Even though our society has seen monumental innovative, technological advances, watching sports at home has not undergone any changes and may soon find itself a thing of the past unless something changes. When the COVID-19 pandemic arose, a problem surfaced of revenue loss and decreasing fan retention leaving teams and leagues stumbling for solutions. RYZE offers a never before seen product that can revolutionize how sports fans watch and engage in sporting events. By taking the lucrative concept of “battle passes” from the video game industry and placing it in the sports industry, RYZE hopes to increase overall fan revenue, retention, and engagement. A clear market size and wide range of potential customers, RYZE looks to help fans stay engaged while also earning prizes. With competition ranging from fantasy sports to virtual reality, RYZE has competitive advantages that give it potential to become a sports fan’s go to product when thinking about their favorite team. RYZE has gone from a propelling question to a bright idea and then to a prototype along with a full pitch deck and hopes to engrain itself in college athletics, MLB, and other professional sports leagues.

ContributorsTimmermann, Justin Michael (Co-author) / Diaz, Daniel (Co-author) / Meyer, Sarah (Co-author) / Byrne, Jared (Thesis director) / Lee, Christopher (Committee member) / Kunowski, Jeffrey (Committee member) / Department of Marketing (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description

Social Sports is a application designed to bring likeminded sports fans closer to the action at restaurants and bars. Customers are able to be social, meet new friends and cheer for their favorite teams in a fun atmosphere.

ContributorsRodin, Dawson (Author) / Fuller, Sarah (Co-author) / Wood, Alex (Co-author) / Cheshire, Ashley (Co-author) / Bhargava, Akshat (Co-author) / Bryne, Jared (Thesis director) / Surmacz, Amaris (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2023-05
Description
For over ninety years, the Academy of Motion Picture Arts and Sciences has recognized award-winning films for their technical capabilities, acting and storytelling. And for decades, many parties involved have campaigned for Oscar glory. This thesis generates a deeper understanding into the process by which the motion picture ecosystem works

For over ninety years, the Academy of Motion Picture Arts and Sciences has recognized award-winning films for their technical capabilities, acting and storytelling. And for decades, many parties involved have campaigned for Oscar glory. This thesis generates a deeper understanding into the process by which the motion picture ecosystem works - and explains why being nominated and/or winning an Academy Award generates added value for all parties involved ranging from agencies to studios, streamers, talent and even legitimate awards campaign strategists. This thesis analyzes the various methods and price tags different entities put on awards campaigns and explores the various creative and traditional methods in which people vie for nominations and wins. Our title, “For Your Consideration,” is a term widely used in the entertainment industry when courting Academy members to vote for eligible projects in traditional advertising - which can be seen littered about Hollywood in the months leading up to Oscar Sunday.
ContributorsGruca, Benjamin Roman (Co-author) / Kichler, Amanda (Co-author) / Mokwa, Michael (Thesis director) / Giles, Charles Bret (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05