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The study of lighting design has important implications for consumer behavior and is an important aspect of consideration for the retail industry. In today's global economy consumers can come from a number of cultural backgrounds. It is important to understand various cultures' perceptions of lighting design in order for retailers

The study of lighting design has important implications for consumer behavior and is an important aspect of consideration for the retail industry. In today's global economy consumers can come from a number of cultural backgrounds. It is important to understand various cultures' perceptions of lighting design in order for retailers to better understand how to use lighting as a benefit to provide consumers with a desirable shopping experience. This thesis provides insight into the effects of ambient lighting on product perception among Americans and Middle Easterners. Both cultural groups' possess significant purchasing power in the worldwide market place. This research will allow marketers, designers and consumers a better understanding of how culture may play a role in consumer perceptions and behavior Results of this study are based on data gathered from 164 surveys from individuals of American and Middle Eastern heritage. Follow up interviews were also conducted to examine the nuances of product perception and potential differences across cultures. This study, using qualitative and quantitative methods, was executed using a Sequential Explanatory Strategy. Survey data were analyzed to uncover significant correlations and relationships using measures of descriptive analysis, analysis of variance (ANOVA), and regression analysis. Interviews were analyzed using theme-based coding and reported in narrative form. The results suggest that lighting does in fact have an impact on product perception, however despite minor differences, this perception does not vary much between individuals from American and Middle Eastern cultures. It was found that lighting could affect price and quality perception with reference to store-image and store atmospherics. Additionally, lighting has a higher impact on subjective impressions of product (such as Freshness, Pleasantness, and Attractiveness), more than Price and Quality perceptions. This study suggests that particular lighting characteristics could be responsible for differences in product perception between these two cultures. This is important to note for lighting designers and marketers to create retail atmospheres that are preferable to both cultures.
ContributorsAlsharhan, Dalal Anwar (Author) / Kroelinger, Michael D. (Thesis advisor) / Eaton, John (Committee member) / Heywood, William (Committee member) / Arizona State University (Publisher)
Created2013
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The humans-food relationship is a 2.5 million year old, symbiotic connection of “living together” which encouraged a “system of communication up and down the food chain” (Pollan, 2008). (Reardon, 2015). Many researchers agree that this connection is a critical foundation for a beneficial relationship with food and engaging in

The humans-food relationship is a 2.5 million year old, symbiotic connection of “living together” which encouraged a “system of communication up and down the food chain” (Pollan, 2008). (Reardon, 2015). Many researchers agree that this connection is a critical foundation for a beneficial relationship with food and engaging in healthy eating behaviors (McKeown, 2010; Neumark-Stainer et al., 2007; Ristovski-Slejepcevic et al., 2008; Simontacchi, 2007). Against the backdrop of a steadily increasing obesity rate and associated spending, it is critical to approach this issue from a systematic perspective such as understanding the powers that impact the consumer-food relationship (Aronne and Havas, 2009). Experts agree that the rapid increase in convenience food environments has contributed to an obesogenic foodscape that has negatively impacted consumers’ understanding of and interactions with food, resulting in consumption of nutritionally poor food, over-nutrition and chronic illness (Brownell and Battle-Horgen, 2004; Nestle, 2002). Additionally, designers and researchers are beginning to recognize the influence the built environment can have on actions (Patel, 2012; Wansink, 2010), behaviors and attitudes (Gallagher, 1993), even hindering or encouraging one to partake in healthy behaviors (Mikkelsen, 2011; Story et al., 2008). The goal of this study is to understand modern built convenience food environment design and its potential to impact the consumer-food relationship. This study utilizes a heavily qualitative approach, structured by a grounded theory methodology due to the lack of existing research (Martin & Hanington, 2012; O’Leary, 2010) and triangulates utilizing an analysis of secondary research, environmental audit through observations and a survey. The final result will be a compilation of design suggestions, based on those findings, for designing a BCCFE that encourages a healthy relationship between the consumer and food.
ContributorsPlattner, Lainie (Author) / Takamura, John (Thesis advisor) / Heywood, William (Committee member) / Krahe, Jennifer E (Committee member) / Arizona State University (Publisher)
Created2015
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Place and memory are strongly intertwined based on the human experience. So what can a new place become in the mind of an individual who has garnered distressing perceptions of one’s current environment due to trauma? How can the environment support or facilitate periods of transition caused by a traumatic

Place and memory are strongly intertwined based on the human experience. So what can a new place become in the mind of an individual who has garnered distressing perceptions of one’s current environment due to trauma? How can the environment support or facilitate periods of transition caused by a traumatic event? The aftermath of abuse that occurs in romantic relationships of late adolescence leads to a rocky crisis stage that often results in isolation, loss of identity, and social stigma. It is a period of transition in which recovery can be a long journey. This is where concepts of acceptance, mental alleviation, and appreciation of the present moment evoked by a nonjudgmental architecture can come into play. A space with the purpose of evoking a mental and emotional respite is of great need, especially when considering the current severity of today’s fast paced society. An architecture of this nature holds relevance and importance on campuses of higher education when considering the specific demographic. In order to reverse the perception of one’s surroundings as tarnished spaces and override the sensations to which distrust and exhaustion have claimed ownership, this center of healing should be integrated into an individual’s life as a facilitator of comfort. In short, it should provide the ability and opportunity to take a breath.

The Intermission is a healing space located at Arizona State University in Tempe, specifically where Forest Mall and Orange Mall meet. Abuse in intimate relationships is the most prevalent amongst college-aged individuals and those of late adolescence. This architecture exists specifically for the survivors of this particular traumatic experience, but welcomes all of the student body. It takes into consideration the general sensory overload placed on today’s youth who are existing in a specifically stressful and challenging developmental phase of life. The intention lies in eliciting a reprieve through the use of nature as an enclosure and an undulating platform as a labyrinth, which ultimately offers up a positive form of both a sensory and traversing experience. It offers the discovery of stimuli that users are able to easily adapt to and appreciate. It allows for and calls one to take part in deceleration. The goal is to bring the users to the awareness of themselves, their surroundings, and that of the present moment through spatial means. With this, the environment is able to support and facilitate a period of transition through the re-building of identity and memory. Ultimately, The Intermission is architecture as pause from a harsh and sometimes unforgiving life. It is an in-between moment for the in-between individual— an alternate, but necessary route (as well as pit stop) in the loop of daily life.

ContributorsJohnson, Amberley (Author) / Heywood, William (Thesis director) / Maddock, Bryan (Committee member) / The Design School (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05