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- All Subjects: Graphic Design
Description
Traditional design education consists of three phases: perceptual, transitional, and professional. This study explored three independent variables (IVs) as predictors of success in the Transitional Phase of a visual communication design (VCD) program: (a) prior academic performance (as reported by GPA); (b) cognitive style (assessed with Peterson, Deary, and Austin's Verbal Imagery Cognitive Styles Test [VICS] and Extended Cognitive Style Analysis-Wholistic Analytic Test [E-CSA-WA]); and (c) learning style (assessed with Kolb's Learning Style Inventory [LSI] 3.1). To address the research problem and hypothesis, this study examined (a) the relationship between academic performance, cognitive style, and learning style, and visual communication design students' performance in the Transitional Phase; (b) the cognitive style and learning style preferences of visual communication design students as compared with other samples; and (c) how the resulting knowledge can be used to improve instructional design for the Transitional Phase in VCD programs. Multiple regression analysis revealed that 9% of Transitional Phase performance was predicted by studio GPA. No other variables were statistically significant predictors of Transitional Phase performance. However, ANOVA and t tests revealed statistically significant and suggested relationships among components of the independent variables, that indicate avenues for future study. The results are discussed in the context of style-based learning theory, and the cognitive apprenticeship approach to instructional design.
ContributorsMurdock, John Boardman (Author) / Sanft, Alfred C (Thesis advisor) / Patel, Mookesh (Thesis advisor) / Weed, Andrew (Committee member) / Arizona State University (Publisher)
Created2011
Description
This thesis examines the importance of graphic design in the marketing profession, with an emphasis on the necessity of specific graphic design skills in the acquisition of an entry-level marketing position or internship. The research begins with a thorough examination of various job posts requiring a marketing degree and a detailed analysis of how certain changes in the marketing landscape are causing graphic design skills such as the Adobe Creative Suite to be important in entry-level marketing. The thesis then discusses and critiques what actions are being taken by universities across the United States to address the issue of marketing undergraduates not feeling prepared to enter the workforce. Using these actions as a basis, the thesis then concludes with recommendations for universities in general, recommendations specific to Arizona State University, and recommendations for students given these new insights regarding graphic design. Some of these university recommendations, which also apply to ASU, include creating an interdiscplinary degree program, improving or changing current major or minor programs to integrate the two disciplines, implementing new courses, and encouraging students to use a variety of low-cost, online resources. The student recommendations include searching for degree programs with design-related major and minor offerings, pursuing a minor in a design-related area, utilizing online learning resources and approaching design students and faculty for individualized instruction.
ContributorsGebhardt, Kayla Lynn Mikell (Author) / Ostrom, Amy (Thesis director) / Fehler, Michelle (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor)
Created2014-05