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The Importance of Graphic Design Skills in Marketing

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This thesis examines the importance of graphic design in the marketing profession, with an emphasis on the necessity of specific graphic design skills in the acquisition of an entry-level marketing position or internship. The research begins with a thorough examination of various job posts requiring a marketing degree and a…

This thesis examines the importance of graphic design in the marketing profession, with an emphasis on the necessity of specific graphic design skills in the acquisition of an entry-level marketing position or internship. The research begins with a thorough examination of various job posts requiring a marketing degree and a detailed analysis of how certain changes in the marketing landscape are causing graphic design skills such as the Adobe Creative Suite to be important in entry-level marketing. The thesis then discusses and critiques what actions are being taken by universities across the United States to address the issue of marketing undergraduates not feeling prepared to enter the workforce. Using these actions as a basis, the thesis then concludes with recommendations for universities in general, recommendations specific to Arizona State University, and recommendations for students given these new insights regarding graphic design. Some of these university recommendations, which also apply to ASU, include creating an interdiscplinary degree program, improving or changing current major or minor programs to integrate the two disciplines, implementing new courses, and encouraging students to use a variety of low-cost, online resources. The student recommendations include searching for degree programs with design-related major and minor offerings, pursuing a minor in a design-related area, utilizing online learning resources and approaching design students and faculty for individualized instruction.
ContributorsGebhardt, Kayla Lynn Mikell (Author) / Ostrom, Amy (Thesis director) / Fehler, Michelle (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor)
Created2014-05

Developing Dedicated Curriculum for Dynamic Traffic Simulation With Multi-Resolution Modeling

Description

The process of learning a new skill can be time consuming and difficult for both the teacher and the student, especially when it comes to computer modeling. With so many terms and functionalities to familiarize oneself with, this task can be overwhelming to even the most knowledgeable student. The purpose…

The process of learning a new skill can be time consuming and difficult for both the teacher and the student, especially when it comes to computer modeling. With so many terms and functionalities to familiarize oneself with, this task can be overwhelming to even the most knowledgeable student. The purpose of this paper is to describe the methodology used in the creation of a new set of curricula for those attempting to learn how to use the Dynamic Traffic Simulation Package with Multi-Resolution Modeling. The current DLSim curriculum currently relates information via high-concept terms and complicated graphics. The information in this paper aims to provide a streamlined set of curricula for new users of DLSim, including lesson plans and improved infographics.
ContributorsMills, Alexander (Author) / Zhou, Xuesong (Thesis director) / Chen, Yinong (Committee member) / Barrett, The Honors College (Contributor) / Computing and Informatics Program (Contributor) / Computer Science and Engineering Program (Contributor)
Created2022-05
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Mills Final Project (Spring 2022)

ContributorsMills, Alexander (Author) / Zhou, Xuesong (Thesis director) / Chen, Yinong (Committee member) / Barrett, The Honors College (Contributor) / Computing and Informatics Program (Contributor)
Created2022-05
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Components

ContributorsMills, Alexander (Author) / Zhou, Xuesong (Thesis director) / Chen, Yinong (Committee member) / Barrett, The Honors College (Contributor) / Computing and Informatics Program (Contributor)
Created2022-05
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Scopes

ContributorsMills, Alexander (Author) / Zhou, Xuesong (Thesis director) / Chen, Yinong (Committee member) / Barrett, The Honors College (Contributor) / Computing and Informatics Program (Contributor)
Created2022-05