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Description
The Chinese tourism market has become the largest tourism market in the world and continues to show promise in its future development. Global destinations such as Southeast Asia, France and now Australia have begun to see a major boom in Chinese tourists within the past decade due to less restrictive travel policies, a growing economy and higher disposable income rates within urban centers in China. Australia has become the top destination among Chinese citizens that wish to travel due to its coastal and beach attractions, unique wildlife, and general welcoming attitude toward Chinese citizens. As the market continues to grow, the characteristics and demographics change as well. The Chinese government did not allow for international travel until the early 1990s. During this time, package tours offered by government-regulated travel agencies were the prominent method of travel planning with travelers over the age of 35 making up the majority of travelers. However, in the past decade there has been a shift from group travel toward independent travel due to higher income and more independence among young adults. There remains a stigma against Chinese tourists due to behavioral and cultural challenges Chinese tourists face when traveling abroad, but as Chinese travelers begin to travel in smaller groups and have greater exposure to international cultures, these negative stereotypes will start to disappear. This paper focuses on the impact the Chinese tourism market has on Cairns, Australia. Cairns is characterized by its backpacking culture, easy access to environmental attractions and a high number of annual travelers from Asia and China specifically. The paper uses qualitative research and compiles information from news sources, government documents and statistical data regarding Chinese outbound tourism and its impacts on Australian tourism. There is also a case study composed of personal observations of a nature park in North Queensland which uses specific marketing and attraction coordination to appeal to Chinese tourists. This case study analyzes the tactics used by local destinations that cater to group travel over independent travel and points out the benefits of this type of specialized tourism. The research concludes by arguing the trend toward independent travel is beneficial to the Cairns tourism industry rather than harmful as long as the industry recognizes the new trends in Chinese tourism and does not focus on the previous trends of group travel when appealing to Chinese tourists. Instead, the industry should continue to focus on the backpacking culture and work toward catering to the demands of millennial travelers.
ContributorsRochon, Jacob Henri (Author) / Goodman, Rebekka (Thesis director) / McWilliams, Claire (Committee member) / College of Public Service and Community Solutions (Contributor) / School of Politics and Global Studies (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
This study aimed to explore the relationship between international backpackers and local communities in the developing world. By investigating the role of technology design in a backpacking trip, this research analyzed the potential to improve Sustainable Tourism for both international backpackers and local communities. The idea of achieving sustainability in this research is to assess both economic and cultural impact through the assistance of technology. This study originates from a grounded theory approach triangulated from literature reviews and the researcher’s observations. The research tested the suitability of this theory by using qualitative research methods, then analyzed the appropriateness of its applicability. The findings suggested some useful standards for proposing design solutions to enhance sustainable tourism within the backpacker segment
ContributorsTrúc Hồ (Author) / Takamura, John (Thesis advisor) / Vogt, Christine (Committee member) / Velasquez, Joseph (Committee member) / Arizona State University (Publisher)
Created2016
Description
The emphasis of this research is on the level of environmental and social sustainability in hostels located in top tourist destinations in the U.S. and Europe and the motivations of hostel proprietors in implementing sustainable practices. The related research is limited in terms of hostels; however, there are impactful studies in terms of sustainability initiatives and hoteliers perceptions of sustainable tourism that contributed to the development of this study. Additionally, research studies on the behaviors of the backpacking community provided necessary background in analyzing data on the hostel community. A 20 question survey was emailed to a total of 454 email addresses to hostels located in 29 popular tourist destinations in both the U.S. and Europe. This study found that out of the 24 completed responses, hostels in the U.S. had a higher level of implementation of sustainability practices than those in Europe, Hostels with a sustainability strategic plan ranked higher in levels of sustainability practices. Lastly, the study pinpointed selected implemented practices that positively correlated with hostels attitudes and perceptions of sustainability. However, with the limited number of participants this study is not statistically significant. There is an opportunity for future research to expand upon the implications of hostel community and sustainability.
ContributorsMueller, Siena (Author) / Vogt, Christine (Thesis director) / Jordan, Evan (Committee member) / School of Community Resources and Development (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Living in the Phoenix Valley, many have heard stories of people getting lost in the mountains whether it be on a hike, camping trip, or backpacking adventure. Secure Point Location Services believes that this area is a prime location to begin the development and sale of our real-time location tracking system to be licensed by NASA technologies. Over the last 9 months, Secure Point has made steps to identify a target market, reach out to potential partners, develop a website, create a marketing strategy, and generate traction with the help of the Founder’s Lab at Arizona State University as well as the highly-experienced business catalysts who have provided guidance along the way. The following report will go into detail to cover our entrepreneurial journey to validate an idea and generate traction.
ContributorsRodenbostel, Adam (Author) / Sands, Wyatt (Co-author) / Strasser, Samir (Co-author) / Byrne, Jared (Thesis director) / Larsen, Wiley (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Information Systems (Contributor)
Created2022-05