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Abstract Ambrofit is a company I founded in February 2014 whose overarching goal is to bridge the gap between science and supplements. This thesis project is as an extension of, and upgrade to, Ambrofit's work. The project begins with a brief discussion of the supplement industry, motivating the problem which

Abstract Ambrofit is a company I founded in February 2014 whose overarching goal is to bridge the gap between science and supplements. This thesis project is as an extension of, and upgrade to, Ambrofit's work. The project begins with a brief discussion of the supplement industry, motivating the problem which myself and Ambrofit are trying to solve. It addresses the shortcomings of the industry, its regulatory history, and the causal factors which create the industry's environment. As the main part of the project, I design and execute a systematic, evidence-based nutritional product formulation process to create an scientifically sound ergogenic aid which can reliably accelerate training adaptations. The methodology starts with a round of exploratory research to discover potential ingredients then systematically analyzes each ingredient in multiple rounds of effectiveness and safety screenings until the final formula can be synthesized. Ergogenics were the focus of this project because Ambrofit's current product is an ergogenic aid, but I will apply this same process to formulate Ambrofit's whole product line in the future. The second arm of the project is a clinical study protocol design - an evidence-based product created from secondary research is a good start, but ultimately, the formula must be validated by direct research. The protocol describes an 8-week study with well-trained subjects which would either support or reject the formula's ability to accelerate anaerobic training adaptations. The project concludes with a discussion and application of Ambrofit's marketing. This part of the project was done with boots-on-the-ground; Ambrofit is already operating commercially, so I was able test marketing ideas live and evaluate their performance.
ContributorsRoper, Jacob William (Author) / Denning, Michael (Thesis director) / Johnston, Carol (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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This thesis discusses the creation of a new brand of wine. We noticed new trends in packaging and wine labels from different wine producers, and decided to take a deeper look into the current state of the wine industry. We found millennials are growing consumers of wine, and being part

This thesis discusses the creation of a new brand of wine. We noticed new trends in packaging and wine labels from different wine producers, and decided to take a deeper look into the current state of the wine industry. We found millennials are growing consumers of wine, and being part of the millennial generation ourselves, we decided our own personal insight could be used in our research efforts to come up with a new concept for wine. Through primary and secondary research, we were able to find relevant trends in the wine industry in regards to millennials. The focus was to create a unique marketing plan for a new wine brand concept that would eventually be sold to an established winery or wine distributor. Key questions we wanted to answer with our primary and secondary research included: What consumer segment in the wine industry is the most attractive to enter? What are the current trends in regards to wine within this consumer segment? What are this consumer segment's preferences for branding in the wine industry? What are this segment's habits in regards to drinking at social occasions? Are there social constructs in regards to what container wine can be served in? What is the ideal container to pursue other than the standard wine bottle for this consumer segment? This paper aims to find related research to support our idea of creating a new brand of wine. We will discuss the background and related readings that we used to create our target market and branding idea, the methodology in which we conducted our surveys, and analyze the data from these surveys in order to finally conclude with our thesis recommendations for how to proceed with a marketing plan.
ContributorsSeeley, Carissa (Co-author) / Haagen, Jenna (Co-author) / St. Peter, Katie (Co-author) / Gray, Nancy (Thesis director) / Eaton, Kathryn (Committee member) / Department of Supply Chain Management (Contributor) / Department of Marketing (Contributor) / Department of Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Description
Increasing collaboration among employees is a top priority for many organizations today. How can we help companies and employees collaborate better? Through Innovation Space, our team Kioro has an opportunity to design and develop alternative solutions that will help achieve the idea. This paper discusses the fields of the five

Increasing collaboration among employees is a top priority for many organizations today. How can we help companies and employees collaborate better? Through Innovation Space, our team Kioro has an opportunity to design and develop alternative solutions that will help achieve the idea. This paper discusses the fields of the five disciplines including from Graphic Design, Industrial Design, Engineering, Sustainability, and Business. The scope and content is aimed at focusing on each role, his/her basic responsibility and some of the highlights of his/her work over the whole semester. The very interactive and engaging environment at Innovation Space has driven me to think about teamwork, interpersonal relationship, and self-evaluation. By observations of my team members, this paper covers a reflection with a list of solutions to improve my life. Innovation Space not only teaches me about new product development, but also has a significant impact behind and lead me to think about life.
ContributorsTao, Wing Yi (Author) / Peck, Sidnee (Thesis director) / Boradkar, Prasad (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor)
Created2015-05
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DescriptionA reflection of the Innovation Space, product development program, at ASU from a Business Student's Perspective.
ContributorsJonas, Alec Evan (Author) / Licon, Wendell (Thesis director) / Peck, Sidnee (Committee member) / Mescher, Corinne (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor)
Created2013-05
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Description
During the Innovation Space program, my team and I (which included graphic design, industrial design, engineering, and business majors) created a product that solves a problem posed by our sponsor Johnson & Johnson. This year long project involved researching biological aggressors, specifically mosquitoes, brainstorming over sixty ideas, developing a business

During the Innovation Space program, my team and I (which included graphic design, industrial design, engineering, and business majors) created a product that solves a problem posed by our sponsor Johnson & Johnson. This year long project involved researching biological aggressors, specifically mosquitoes, brainstorming over sixty ideas, developing a business plan for the final 3 ideas ("ago", "WANDELAR", & "FIL"), and eventually pursing and finalizing the final idea chosen. We chose to further develop "ago", a stroller seat insert that creates an air barrier between the child in the seat and any insects flying nearby. This portable seat fits in most strollers and also cools the child's back so they don't overheat while outside. The team created a design book, design model, and prototype of "ago" including the seat, fan, and hose. As the business member of the group, I developed three business plans, a final business plan, and conducted primary research by surveying our target market, parents. This business plan included customer research and validation efforts, cost structure, entry market, competition, and other crucial information required to sell "ago". Along with the final presentation of our product to our sponsors, I also completed a reflection paper about my experience working on an interdisciplinary team and the similarities and differences I found the Innovation Space program has to a real world product development team. I also included how my experience in Barrett and W.P. Carey contributed to my success in the program as well as any personal takeaways I had from the program.
ContributorsRefermat, Jocelyn Rae (Author) / Trujillo, Rhett (Thesis director) / Montoya, Tara (Committee member) / Department of Psychology (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Description
This thesis examines a variety of techniques implemented in modern senior design classes at Arizona State University with a special focus on the mechanical engineering senior capstone the traditional ABET capstone mechanical engineering capstone course, as well as the InnovationSpace Program. First, an overview regarding the growing profession of engineering

This thesis examines a variety of techniques implemented in modern senior design classes at Arizona State University with a special focus on the mechanical engineering senior capstone the traditional ABET capstone mechanical engineering capstone course, as well as the InnovationSpace Program. First, an overview regarding the growing profession of engineering and its relation to academic education is examined. Next, program and project overviews of both the capstone senior design course and the InnovationSpace are detailed, followed by a comparison of the two course's curriculum. Finally, key differences are highlighted, and suggestions introduced that might serve to improve both courses in the future. The senior design capstone course was found to lack accountability and diversity leading to a lack of innovative solutions. However, the course simultaneously succeeded in maintaining wellaccepted traditional engineer practices and documentation. The InnovationSpace program on the other hand provides accountability, diversity, and modern approaches to product development.
ContributorsKennedy, Patrick Bernales (Author) / Kuhn, Anthony (Thesis director) / Hedges, Craig (Committee member) / Mechanical and Aerospace Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Description

Time studies are an effective tool to analyze current production systems and propose improvements. The problem that motivated the project was that conducting time studies and observing the progression of components across the factory floor is a manual process. Four Industrial Engineering students worked with a manufacturing company to develo

Time studies are an effective tool to analyze current production systems and propose improvements. The problem that motivated the project was that conducting time studies and observing the progression of components across the factory floor is a manual process. Four Industrial Engineering students worked with a manufacturing company to develop Computer Vision technology that would automate the data collection process for time studies. The team worked in an Agile environment to complete over 120 classification sets, create 8 strategy documents, and utilize Root Cause Analysis techniques to audit and validate the performance of the trained Computer Vision data models. In the future, there is an opportunity to continue developing this product and expand the team’s work scope to apply more engineering skills on the data collected to drive factory improvements.

Contributorsde Guzman, Lorenzo (Co-author) / Chmelnik, Nathan (Co-author) / Martz, Emma (Co-author) / Johnson, Katelyn (Co-author) / Ju, Feng (Thesis director) / Courter, Brandon (Committee member) / Industrial, Systems & Operations Engineering Prgm (Contributor, Contributor) / School of Politics and Global Studies (Contributor) / Industrial, Systems & Operations Engineering Prgm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Description

Time studies are an effective tool to analyze current production systems and propose improvements. The problem that motivated the project was that conducting time studies and observing the progression of components across the factory floor is a manual process. Four Industrial Engineering students worked with a manufacturing company to develo

Time studies are an effective tool to analyze current production systems and propose improvements. The problem that motivated the project was that conducting time studies and observing the progression of components across the factory floor is a manual process. Four Industrial Engineering students worked with a manufacturing company to develop Computer Vision technology that would automate the data collection process for time studies. The team worked in an Agile environment to complete over 120 classification sets, create 8 strategy documents, and utilize Root Cause Analysis techniques to audit and validate the performance of the trained Computer Vision data models. In the future, there is an opportunity to continue developing this product and expand the team’s work scope to apply more engineering skills on the data collected to drive factory improvements.

ContributorsJohnson, Katelyn Rose (Co-author) / Martz, Emma (Co-author) / Chmelnik, Nathan (Co-author) / de Guzman, Lorenzo (Co-author) / Ju, Feng (Thesis director) / Courter, Brandon (Committee member) / Industrial, Systems & Operations Engineering Prgm (Contributor, Contributor) / Industrial, Systems & Operations Engineering Prgm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Description

Time studies are an effective tool to analyze current production systems and propose improvements. The problem that motivated the project was that conducting time studies and observing the progression of components across the factory floor is a manual process. Four Industrial Engineering students worked with a manufacturing company to develo

Time studies are an effective tool to analyze current production systems and propose improvements. The problem that motivated the project was that conducting time studies and observing the progression of components across the factory floor is a manual process. Four Industrial Engineering students worked with a manufacturing company to develop Computer Vision technology that would automate the data collection process for time studies. The team worked in an Agile environment to complete over 120 classification sets, create 8 strategy documents, and utilize Root Cause Analysis techniques to audit and validate the performance of the trained Computer Vision data models. In the future, there is an opportunity to continue developing this product and expand the team’s work scope to apply more engineering skills on the data collected to drive factory improvements.

ContributorsChmelnik, Nathan (Co-author) / de Guzman, Lorenzo (Co-author) / Johnson, Katelyn (Co-author) / Martz, Emma (Co-author) / Ju, Feng (Thesis director) / Courter, Brandon (Committee member) / Industrial, Systems & Operations Engineering Prgm (Contributor, Contributor) / Industrial, Systems & Operations Engineering Prgm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Description

Time studies are an effective tool to analyze current production systems and propose improvements. The problem that motivated the project was that conducting time studies and observing the progression of components across the factory floor is a manual process. Four Industrial Engineering students worked with a manufacturing company to develo

Time studies are an effective tool to analyze current production systems and propose improvements. The problem that motivated the project was that conducting time studies and observing the progression of components across the factory floor is a manual process. Four Industrial Engineering students worked with a manufacturing company to develop Computer Vision technology that would automate the data collection process for time studies. The team worked in an Agile environment to complete over 120 classification sets, create 8 strategy documents, and utilize Root Cause Analysis techniques to audit and validate the performance of the trained Computer Vision data models. In the future, there is an opportunity to continue developing this product and expand the team’s work scope to apply more engineering skills on the data collected to drive factory improvements.

ContributorsMartz, Emma Marie (Co-author) / de Guzman, Lorenzo (Co-author) / Johnson, Katelyn (Co-author) / Chmelnik, Nathan (Co-author) / Ju, Feng (Thesis director) / Courter, Brandon (Committee member) / Industrial, Systems & Operations Engineering Prgm (Contributor, Contributor) / Industrial, Systems & Operations Engineering Prgm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2021-05