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- Creators: Department of Information Systems
Description
SparkLED designs innovative and intelligent LED products to concert attendees for the music industry (specifically, electronic dance music). Unlike other LED product distributors/manufacturers, such as emazinglights.com, orbitlightshow.com, and led-clothing.com, we offer products with higher degrees of customization, while maintaining higher quality, such as battery life and product durability. Our venture aims to solve the problem that consumers have with current LED product offerings. In most cases, consumers have a problem with the quality of their products while they are used throughout the day at a concert, club, or festival. In addition, with an over saturated market of LED product vendors that strictly utilize online channels, we hope to offer the physical channel needed to foster customer relationships and development at various events.
ContributorsYip, Indy Boyin (Author) / Trappen, Eric (Thesis director) / Peck, Sidnee (Committee member) / Barrett, The Honors College (Contributor) / Department of Management (Contributor) / Department of Information Systems (Contributor)
Created2014-05
Description
This paper is a beginner’s guide to the product management (PM) career. The paper starts with an introduction to myself and my product management journey, as well as my purpose in writing the guide. Next, I cover the basics of a product management career, such as career path, salaries, job descriptions, responsibilities and characteristics of product managers, and the different types of product managers. I then go in depth on the product development lifecycle, the place where the product manager’s work resides. The product development lifecycle consists of: finding and planning the right opportunity, designing the solution, building the solution, sharing the solution, and assessing the solution. Product managers work cross-functionally with marketing, design, and engineering teams. After discussing each step to the process, I move into the topic of how to get the knowledge and skillset necessary for a product management job. This includes tips and advice on degree choice, books, websites, PM internships and full-time jobs, and how to prepare for interviews. The guide provides fundamental information about product management, getting a product management job, and where to go after to learn more.
ContributorsLevy, Lital (Author) / Ostrom, Amy (Thesis director) / Eaton, Kathryn (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Innovation Space is Arizona State University’s capstone style project in which upper division students gain real experience in the startup and product development world by solving real-world problems. These problems were presented to my team by sponsor; LG Electronics. Innovation Space uniquely offered an interdisciplinary glance into “real life” in the months before college graduation. Students are placed on teams with designers, engineers, sustainability majors, and business majors to better reflect the real world. As a business student of this program, I was able to gain and share knowledge from my teammates’ distinct backgrounds; as well as gain the interdisciplinary experience that is key to a college education, specifically to a business student. LG Electronics, our sponsor, brought our team the task of expanding their product line in their “wind comfort” business unit. LG Electronics has created a lighter, more efficient motor for a fan; likely as an answer to their dominating fan competitor, Dyson. LG Electronics wanted to see what our team could do to alter the way people cool their homes, and we responded with three original ideas: a modular, non-centralized A/C unit; a hands-free hair dryer; and a portable 360 degree fan. Our team developed the latter product, and named it Torus. The product was developed over the course of August 2018 to May 2019, ending in a working prototype formally presented to the sponsor and industry professionals. On top of this project, I was directed to also analyze the Innovation Space program for its benefits and drawbacks to a business degree from the W.P. Carey School of Business.
ContributorsSkogebo, Hannah Michelle (Author) / Trujillo, Rhett (Thesis director) / Hedges, Craig (Committee member) / Department of Information Systems (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12